Ayobami Olaiya Obafemi
Management Consultant And Managing Partner
2A Ashogbon Street, Weara Estate via Adeniyi Jones, Ikeja
Summary
Results-driven Managing Partner adept at building and leading high-performance teams. Decisive leader and strategic planner with a resilient and forward-thinking approach. Outstanding relationship building, training, and presentation skills. Intelligent, articulate and driven to succeed, Business Trainer, Coach and Advisor Experienced and enthusiastic Consultant with track record of success across wide range of industries. Possesses exceptional interpersonal, problem-solving and analytical skills to provide advice and expertise to client organizations improving business performance. Experienced in all aspects of operations, strategy and finance.
Overview
20
20
years of professional experience
10
10
years of post-secondary education
Work History
Managing Partner/ Lead Consultant
ROISCRAFT LIMITED
1 2016 - Current
- Developed comprehensive business plans that led to significant revenue growth and expansion opportunities.
- Oversaw divisional marketing, advertising and new product development.
- Cultivated company-wide culture of innovation and collaboration.
- Streamlined internal processes for improved efficiency and productivity within the firm.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Formulated and executed strategic initiatives to improve product offerings.
- Devised and presented business plans and forecasts to board of directors.
- Oversaw financial management of the firm, including budgeting, forecasting, and analysis, ensuring fiscal responsibility and profitability.
- Negotiated high-value contracts with clients, securing profitable partnerships for the company.
- Built strong networks with key stakeholders both internally and externally to support business growth objectives.
- Cultivated a culture of continuous improvement by encouraging staff development through training programs and workshops.
- Conducted regular performance reviews for staff members to ensure alignment with company goals and foster professional development.
- Mentored junior consultants, improving their skills and knowledge through hands-on coaching and guidance.
Head of Sales
CFAO Yamaha Motor Nigeria Limited
01.2016 - 11.2016
- Improved productivity of customer service team by leading training initiatives and revamping schedules.
- Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
- Conducted regular territory analyses to ensure optimal resource allocation and maximum coverage of target markets.
- Evaluated performance against goals and implemented appropriate development plans.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
Country Sales Manager
Liger Power Technology Nigeria Limited
02.2012 - 01.2016
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Coordinated trade show participation to increase brand visibility within target markets and generate leads for future business opportunities.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated with internal departments to streamline processes, resulting in improved customer satisfaction and retention rates.
- Led territory expansion efforts by identifying opportunities for growth and successfully acquiring new accounts.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Directed sales support staff in administrative tasks to help sales reps close deals.
National Sales Manager
EMEL Advanced Power Solutions Limited
03.2011 - 02.2012
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Developed comprehensive training programs for new hires which resulted in reduced ramp-up time and improved productivity.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Enhanced communication within the sales team through regular meetings, updates, and training sessions.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Regional Sales Manager- North, Nigeria
EMEL Advance Power Solutions Limited
06.2010 - 03.2011
- Executed successful promotional events and trade shows.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Area Sales Manager- North East, Nigeria
PZ Cussons (TEC)
01.2009 - 06.2010
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
- Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
Sales Supervisor
PZ Cussons (TEC)
07.2008 - 01.2009
- Capitalized on sales development and performance optimization opportunities while controlling expenses and maintaining diverse customer base.
- Mentored junior staff members, fostering professional development and career progression within the organization.
- Improved productivity of customer service team by leading training initiatives and revamping schedules.
- Maintained comprehensive knowledge of industry trends, competitor activity, and emerging technologies to inform strategic decisionmaking.
- Handled escalated customer issues promptly, ensuring timely resolution and high levels of client satisfaction.
- Checked store merchandise regularly for proper display and replenishment.
Sales Development Professional- Northeast, Nigeria
Simba Group Of Companies
04.2006 - 07.2008
- Proven ability to learn quickly and adapt to new situations.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Gained extensive knowledge in data entry, analysis and reporting.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Worked well in a team setting, providing support and guidance.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Provided professional services and support in a dynamic work environment.
- Worked flexible hours across night, weekend, and holiday shifts.
Business Development Manager
Nigeria Bottling Company PLC
02.2004 - 03.2006
- Built relationships with customers and community to establish long-term business growth.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Launched new product lines by conducting extensive competitor analysis and identifying gaps in the existing market offerings.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Education
Higher National Diploma - Marketing
Federal Polytechnic Ado-Ekiti, Ekiti State
Ado-Ekiti, EK 02.2000 - 10.2001
National Diploma - Business Studies
Federal Polytechnic Ado-Ekiti
Ado Ekiti, Ekiti State 03.1996 - 11.1998
High School Diploma -
Unity Secondary School
Ikere-Ekiti, Ekiti State 01.1989 - 06.1994
Skills
Sales of FMCG & Consumer Durable Goods
Turnaround Management
Human Resources Management
Strategic Planning
Business coach and personalized Training
Planning and Decision Making and Development
Goal and Results Driven
Fluent, Confident Communicator
People Management/Team Building
Breaking of New Grounds/Markets
Lead Generation & Account Opening
Client Relationship Management
Sales Planning & Forecast
Portfolio Management
Investor Relations
Personal Information
- Place of Birth: Ekiti State
- Date of Birth: 05/28/77
- Gender: Male
- Nationality: Nigerian
- Marital Status: Married
Volunteering
- Chairman of the Board of Trustees (Class of 1994), Unity Secondary School, Ikere Ekiti
- Coordinator, Gate of Samaria - An RCCG Beautiful Gate Community and Humanitarian Service Initiative
Timeline
Head of Sales
CFAO Yamaha Motor Nigeria Limited
01.2016 - 11.2016
Country Sales Manager
Liger Power Technology Nigeria Limited
02.2012 - 01.2016
National Sales Manager
EMEL Advanced Power Solutions Limited
03.2011 - 02.2012
Regional Sales Manager- North, Nigeria
EMEL Advance Power Solutions Limited
06.2010 - 03.2011
Area Sales Manager- North East, Nigeria
PZ Cussons (TEC)
01.2009 - 06.2010
Sales Supervisor
PZ Cussons (TEC)
07.2008 - 01.2009
Sales Development Professional- Northeast, Nigeria
Simba Group Of Companies
04.2006 - 07.2008
Business Development Manager
Nigeria Bottling Company PLC
02.2004 - 03.2006
Higher National Diploma - Marketing
Federal Polytechnic Ado-Ekiti, Ekiti State
02.2000 - 10.2001
National Diploma - Business Studies
Federal Polytechnic Ado-Ekiti
03.1996 - 11.1998
High School Diploma -
Unity Secondary School
01.1989 - 06.1994
Managing Partner/ Lead Consultant
ROISCRAFT LIMITED
1 2016 - Current