FAREED AYOBAMI-AKANBI
Marketing Specialist
Lagos,LA
Summary
I'm a passionate web3 marketing specialist with a proven track record of crafting engaging content, executing strategic campaigns, and driving audience growth in the blockchain and crypto space. My strength lies in translating complex concepts into captivating narratives across diverse mediums, resonating with both established communities and new audiences. Driven to contribute to: Innovative blockchain startups, Established companies venturing into web3, Teams focused on building the future of the decentralized web
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Manager and COO
Tawkcrypto
1 2023 - Current
- Co-hosting weekly podcast episodes: Facilitating insightful discussions and interviews with industry experts, reaching average of 100 new listeners per episode organically
- Boosted listenership by 5% week-over-week through strategic marketing and social media management
- Writing, Editing and Reporting timely and accurate crypto news and articles that significantly drives traffic to website
- Creating captivating social media content, driving over 800% increase in four months in audience engagement (likes, comments, shares) and building a strong active community on discord
- Collaborating with production team to ensure flawless podcast episode launches, achieving five-star listener satisfaction rating.
Marketing specialist
BIOKRIPT
10.2022 - 01.2024
- Exploded Twitter audience by 1,500%: Grew Twitter followers from 3,000 to 48,000 in just nine months, resulting in 10 times greater reach and brand awareness
- Orchestrated engaging campaigns that skyrocketed active members by 209% within the first month, and 50% month over month, fostering a 11,700 strong, vibrant community
- Built and managed an email list that grew from 100 subscribers to over 8,000, utilizing targeted emails and newsletters to contribute to a successful token presale and 52% increase in user retention
- Proactively built partnerships with industry players, leading to an average of 25% increased website traffic, and 15% brand mentions, through cross-community marketing.
Content/ regional lead
Severus Finance
07.2022 - 03.2023
- Revolutionized content strategy: My revamped approach led to over 100% growth in key metrics within 3 months, including: Engagement: Increased average comments, shares, and likes by 20%
- Social media growth: Gained over 9000 new followers on X (formerly twitter.) Website traffic: Boosted website visits by over 300%, attracting 700 new users
- Authored bi-weekly blog posts on blockchain and cryptocurrency, generating 59% unique website visitors and driving a 3% increase in user signups.
Content lead
FTX(Africa)
07.2021 - 09.2022
- Organized campaigns and established strategic business development plans that achieved significant growth: Nigeria: Increased monthly volume from $5M to $500M within a year
- South Africa: from $50M to over $2 billion
- Ghana: Launched a new market, taking volume from near zero to a peak of $100M
- Simplified Complex Product Details: Crafted engaging content across social media platforms, including captivating write-ups for explainer videos (increasing video views by 700%), informative infographics (leading to 30% rise in social media engagement, and clear "How to" articles
- Outbound Marketing: Organized events at universities, educating over 10000 students about the company's products, generating 7000 new sign ups from the events and a significant increase in brand awareness among student population.
Education
Bachelor of Laws (LL. B) - Law
University of Ilorin
Kwara State 10.2017 - 10.2022
Skills
WordPress proficiency
Brand Development
Email Marketing
Data Analytics
Content Curation
Marketing Plan Development
Business Development
Fundamental and technical analysis experience
Proficient in on-chain analytics
Strong verbal communication and writing skills
WordPress proficiency
Tel
+2347083115516
Timeline
Marketing specialist
BIOKRIPT
10.2022 - 01.2024
Content/ regional lead
Severus Finance
07.2022 - 03.2023
Content lead
FTX(Africa)
07.2021 - 09.2022
Bachelor of Laws (LL. B) - Law
University of Ilorin
10.2017 - 10.2022
Marketing Manager and COO
Tawkcrypto
1 2023 - Current