- Travel & Cultural Exploration
- Problem-Solving & Strategy Games
- Creative DIY Projects
- Culinary Arts & Experimentation
- Photography & Visual Storytelling
Awuradwoa Okine
Accra
Summary
Visionary and results-driven Business Developer with 8+ years of experience in business growth, market analysis, and strategic partnerships, particularly in the healthcare industry across Sub-Saharan Africa. Expertise in research, data analysis, and training healthcare professionals, enhancing clinical knowledge and adoption of innovative medical solutions. Proven ability to manage multiple accounts, drive sales, and develop client onboarding processes while building strong, long-term relationships. Passionate about understanding customer needs and aligning them with the right solutions to strengthen brand positioning. Brings a growth-oriented mindset, problem-solving expertise, and a dynamic sales-driven approach, complemented by strong collaboration, leadership, and training skills.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Cardiac Rhythm Management Technical Support
Medtronic
01.2022 - Current
- Company Overview: A global leader in medical technology, services, and solutions
- Increased pacemaker sales and implantation rate by 64% within a year, driving significant growth in the Cardiac Rhythm Management business.
- Expanded market presence by establishing five new implanting centers and introducing advanced therapies (high-power devices) in existing centers.
- Pioneered Ghana’s first-ever pacemaker follow-up clinic, benefiting over 800 patients with continuous care and monitoring.
- Trained 350+ healthcare providers on Cardiac Rhythm Therapies, enhancing procedural outcomes and patient safety.
- Implemented 40+ interactive HCP meetings, patient awareness initiatives, and screenings, leading to the diagnosis of 800+ patients and strengthening referral linkages.
- Built and maintained relationships with 200+ key opinion leaders, physicians, and hospital staff, driving Medtronic pacemaker adoption, increasing market share, and fostering brand loyalty.
- Provided expert technical support for implantation, programming, and troubleshooting of Medtronic pacemakers, ensuring optimal patient outcomes.
- Led weekly patient clinics across implanting centers, managing an average of 150 patient visits per month.
Customer Success & Business Development Lead
Prosperity Health Ventures
08.2021 - Current
- Company Overview: A Health Tech Company that focuses in providing innovative healthcare solutions to Sub Saharan Africa
- Led business development initiatives for rapid testing solutions (test kits + software) across 1,000+ health institutions, identifying new opportunities and establishing strategic partnerships with healthcare providers, distributors, and agencies.
- Developed and launched the "Health Screen for All" initiative, promoting early detection, prevention, and timely intervention for diseases such as malaria, typhoid, cardiovascular diseases, cancer, and hepatitis.
- Successfully introduced hemoglobin and cholesterol testing, along with the Besapharma software, across 500+ institutions, driving a 20% increase in sales.
- Provided targeted training for healthcare providers, enhancing patient testing efficiency, expanding access to diagnostics, and ensuring timely treatment.
- Generated new business opportunities through strategic cold calling, networking, marketing efforts, and leveraging prospective database leads.
- Managed a portfolio of key client accounts, fostering strong relationships to drive customer satisfaction, retention, and long-term business growth.
Business Development Consultant, Sub Saharan Africa
Clinova
08.2019 - 10.2021
- Company Overview: Global digital consumer healthcare company focused on wellness, nutrition and prevention of health problems
- Led the management and market expansion of the digital healthcare app, Caidr, and other brand manufacturing initiatives across the Sub-Saharan African market.
- Conducted in-depth market research to bridge healthcare access gaps in Sub-Saharan Africa, identifying business opportunities and customer needs to drive global expansion of Clinova products.
- Spearheaded Caidr Africa projects, overseeing product development from concept to launch—including defining requirements, designing, testing, researching, and introducing products in key markets such as Ghana, Nigeria, South Africa, and Kenya.
- Established and nurtured strategic commercial partnerships with top pharmaceutical agencies, hospitals, and healthcare institutions, driving market penetration and business growth.
Graduate Sales & Marketing Specialist
East Cantonments Pharmacy Limited
09.2018 - 08.2019
- Company Overview: Leading distributor of healthcare products and services on the Ghanaian market
- Built and maintained strong relationships with over 100 clients, achieving a 90% product knowledge score and fostering long-term partnerships.
- Analyzed customer feedback and implemented process improvements, increasing customer satisfaction rates by 10%.
- Developed innovative sales strategies for Vitabiotics products, positioning Pregnacare as a top-selling supplement and the preferred choice for pregnant women.
- Monitored sales data and managed key projects, contributing to a 15% increase in annual sales by successfully achieving project goals and optimizing processes.
- Researched market trends and competitor activity, tracking newly introduced products, pricing, delivery schedules, and merchandising techniques to enhance competitive positioning.
- Implemented customer loyalty programs, creating more opportunities to engage with existing clients and attract new customers, fostering a strong and loyal customer base.
Commercial & Business Development Specialist
Medtronic AG
06.2016 - 08.2018
- Company Overview: A global leader in medical technology, services and solutions
- Served as a direct assistant to the Head of the Cardiovascular Group in Sub-Saharan Africa, supporting strategic initiatives and business expansion efforts.
- Developed high-impact presentations and business cases, highlighting key challenges in cardiovascular disease treatment and identifying growth opportunities, leading to Medtronic’s expansion into four new market countries.
- Led Continuing Medical Education (CME) sessions for healthcare professionals and cardiologists, enhancing product knowledge and ensuring optimal usage of Medtronic solutions.
- Collaborated with Business Unit and Product Managers to develop and execute marketing plans, driving revenue growth and strengthening customer relationships at all levels.
- Established and managed a structured sales reporting mechanism, enabling data-driven decision-making through regular performance analysis for management evaluation.
- Successfully developed and led Medtronic Philanthropy projects and health initiatives across the Sub-Saharan Africa region, expanding access to cardiovascular care.
Medical Intern
Korle Bu Teaching Hospital
06.2015 - 08.2015
- Company Overview: Premiere health care facility in Ghana
- Collaborated with attending physicians to provide care for 50+ patients daily, ensuring high-quality medical support.
- Led a community health awareness initiative on Ebola, Malaria, HIV/AIDs, Tuberculosis educating various communities in Accra on prevention and early detection.
- Developed personalized treatment plans in collaboration with physicians, optimizing medical management for chronic and special-case patients.
- Managed patient triage via telephone consultations, ensuring continuous monitoring and follow-up care.
- Oversaw inventory management, ensuring medical supplies were well-stocked by coordinating directly with major pharmaceutical distributors.
Education
BSc - Biological Science
University of Ghana
05.2018
Skills
- Market Research Expertise
- Strategic Problem Solving
- Cross-functional Team Collaboration
- Customer Relationship Management (CRM)
- Project & Business Development Management
- Product & Industry Expertise
- Technical Proficiency & Digital Literacy
- Leadership & Stakeholder Engagement
- Adaptability & Agility
- Effective Communication & Presentation Skills
Accomplishments
- Over 8 years’ experience in building businesses and penetrating markets within the Healthcare and Technology space.
- First Trained Cardiac Rhythm Management Technical expert in Ghana.
- Introduced the first ever pacemaker follow up clinic in Ghana since implantation started in 1992.
- Achieved 64% increase in pacemaker sales and implantation rate within a year.
- Led the introduction & implantation of High-Power Devices (Implantable Cardiac Defibrillators & Cardiac Resynchronization Therapies) on the Ghanaian market.
- Successfully added on four (4) new implanting centers and trained over 200 HCPs in driving treatment therapies for Cardiovascular care.
- Executed over 150 Market Development Activities over the first two years in Medtronic and besaPharma.
- Effectively managed sales team, over 50 KOLs, 500+ customers and key accounts to ensure delivery of Business Goals.
- Built a top-chart brand out of an average sold product “Pregnacare” on the Ghanaian market – currently the first supplement option for Pregnant women.
- Developed and delivered over 300 company, business, and product pitches as well as monthly Newsletters to promote and achieve business success.
- Established strategic partnerships with governments, institutions, and key partners in focus countries.
- Team Leader for World Heart Day Projects & Medtronic Philanthropy with aim to drive awareness on Cardiovascular Health, risk factors, screenings, and drive referrals for treatment.
- Supported West Africa’s first MRI study in Ghana for pacemaker patients.
Hobbies and Interests
- Cooking
- Solving Puzzles
- Creating DIYs
- Photography
- Travelling
Awards
- Over 30 Sales, Leadership, Marketing, Healthcare, Public Health, Clinical and Management Training Programmes/Workshops
- Project Management: Master Project Management PMP/PMI
- Medtronic Academy – Cardiovascular Therapy Trainings
- Mastering the ECG 2024 Training (Nashville, Tennessee)
- Africa Technology Summit 2023
- Selecting the Right Device for the Right Patient
- Africa Healthcare + Pharmaceutical Summit 2021
- Conducting Business the Right Way
- Cornerstone Trainings Learning & Development Certifications
- LinkedIn Marketing Lead Generation for B2B Sales expert
- Executive Certificate in Entrepreneurship
- Nyaho Healthcare Forum Certificate - Participation in making healthcare accessible in Africa through technology
- Bioderma International Product Knowledge Certificate - Completing Product Training with a score of 96%
- Customer Service Training Certificate
- Headmasters Honors for Best Student 2012/2013
Certification
-Project Management: Master Project Management PMP/PMI
• Medtronic Academy – Cardiovascular Therapy Trainings
• Mastering the ECG 2024 Training (Nashville, Tennessee)
• Africa Technology Summit 2023
• Selecting the Right Device for the Right Patient
• Africa Healthcare + Pharmaceutical Summit 2021
• Conducting Business the Right Way
• Cornerstone Trainings Learning & Development Certifications
• Project Management: Master Project Management PMP/PMI
• LinkedIn Marketing Lead Generation for B2B Sales expert
• Executive Certificate in Entrepreneurship
• Nyaho Healthcare Forum Certificate - Participation in making healthcare accessible in Africa through technology
• Bioderma International Product Knowledge Certificate - Completing Product Training with a score of 96%
• Customer Service Training Certificate
• Headmasters Honors for Best Student 2012/2013
Interests
Timeline
Cardiac Rhythm Management Technical Support
Medtronic
01.2022 - Current
Customer Success & Business Development Lead
Prosperity Health Ventures
08.2021 - Current
Business Development Consultant, Sub Saharan Africa
Clinova
08.2019 - 10.2021
Graduate Sales & Marketing Specialist
East Cantonments Pharmacy Limited
09.2018 - 08.2019
Commercial & Business Development Specialist
Medtronic AG
06.2016 - 08.2018
Medical Intern
Korle Bu Teaching Hospital
06.2015 - 08.2015
BSc - Biological Science
University of Ghana
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