Assaf Hermolin
Atlanta
Summary
Strategic Finance and Accounting Executive with 15+ years of leadership experience driving financial performance, operational efficiency, and revenue growth across global hospitality and technology organizations. Former Corporate Controller and trusted business partner to senior leadership, delivering data-driven insights to support strategic planning, multi-property operations, and long-term profitability. Expertise includes financial reporting (IFRS & Israeli GAAP), Big 4 audit background, internal controls, treasury management, inventory management, cost accounting, and full-cycle accounting operations. Proven track record in budgeting, forecasting, cash flow optimization, P&L management, ROI analysis, cost reduction initiatives, and contract negotiations. Strong experience strengthening compliance frameworks, enhancing internal control environments, and ensuring adherence to regulatory standards including GDPR data protection principles. Skilled in leading cross-functional finance teams, implementing scalable financial systems, and improving reporting accuracy across complex, multi-entity structures.
Overview
29
29
years of professional experience
Work History
Assistant Director of Finance
Astor Crowne Plaza
New Orleans
12.2023 - Current
- - Spearheaded month-end closings and financial reporting, ensuring accuracy in bank reconciliations.
- - Managed team of two associates, optimizing collection processes for $3M monthly revenue.
- - Drove cross-departmental improvements to enhance internal controls and operational alignment.
- - Implemented new IJ system 'Otelier' to streamline hotel operations.
- - Oversaw 693-room hotel management with 32,000 sq ft meeting space under HEI Hotels & Resorts.
Financial Controller
Dan Panorama Hotel
01.2022 - 09.2022
- Managed monthly and quarterly financial reporting, including cash flow forecasts and ad hoc reports for senior management.
- Guided commission calculations for accuracy and monitored budget versus actual reporting to support financial decision-making.
- Led team of 10 in accounts receivable and accounts payable, achieving annual collections of ~$30 million.
- Collaborated with Dan Hotels, one of Israel's largest hotel chains, contributing to generation of $30 million in revenue with 350 employees.
- Oversaw full-service hotel operations, with 40% of the workforce in food and beverage services.
CFO/Controller
Hagoshrim Hotel
01.2021 - 12.2021
- Prepared monthly financial statements and presented critical insights to CEO and board members, supporting informed decision-making.
- Led a team of three in payroll, overseeing comprehensive financial operations including cash flow and capital management.
- Implemented quarterly KPIs to enhance financial performance evaluations.
- Negotiated credit lines and refinancing with banks, managing external audits and vendor contracts.
- Reviewed vendor contracts with insurance agents and legal advisors, assessing financial implications for improved cost management.
- Analyzed hotel profitability by department and project, identifying strategic capital investment opportunities.
- Held legal authority as one of two executives authorized to sign on behalf of the hotel.
Executive Director
Hermolin Accounting Firm
07.2003 - 12.2019
- Expanded firm operations, increasing revenue by 25% and net profit by 33% through strategic investments.
- Led a team of 6 professionals, including an auditor and 5 bookkeepers, across diverse industries to ensure accurate financial reporting.
- Provided financial consultation and tax services to client portfolio generating over $50M in revenue.
CFO (Part-Time)
Correlata Solutions Ltd
07.2010 - 08.2017
- Provided strategic guidance to enhance financial efficiency and mitigate operational risks in data center operations, supporting overall business stability.
- Managed risk assessment processes to ensure compliance with financial regulations, safeguarding company assets and reputation.
- Oversaw budget management and resource allocation across all departments to optimize spending.
- Directed accounting department, establishing financial goals and monitoring performance metrics to align with organizational objectives.
Assistant Controller
David Intercontinental Hotel
Tel Aviv
06.2000 - 06.2003
- Prepared monthly and annual financial reports for executive management, supporting strategic decision-making.
- Established and managed accounting department for hotel launch, ensuring accurate multi-currency bookkeeping.
- Oversaw operations of food and beverage services, including multiple dining venues and 24/7 room service.
- Managed parking lot accommodating 500 vehicles, optimizing guest experience.
- Supported convention center operations, facilitating events for up to 5,000 guests daily.
Senior Audit Manager
Hattis, Grinbaum & Associates
11.1998 - 05.2000
- Developed comprehensive audit plans to identify risks and enhance internal controls across the organization.
- Managed audits for publicly traded company and Motorola Israel subsidiaries, ensuring compliance with regulations and standards.
- Trained junior auditors on auditing standards and industry best practices.
Senior Audit Associate
Deloitte
01.1997 - 10.1999
- Reviewed financial statements for accuracy and compliance with regulatory standards.
- Collaborated with clients to address audit findings and implement effective solutions.
- Strengthened client relationships through proactive communication and problem resolution.
Education
BA - Business Administration, Specialization in Accounting
College of Management
Israel01.1997
Skills
- Financial statement preparation
- Auditing and internal controls
- Accounting and finance
- IFRS standards
- General ledger management
- Treasury management
- Cash flow budgeting
- P&L and profitability analysis
- Profitability analysis
- Cost savings strategies
- Revenue growth initiatives
- ROI analysis and business negotiations
- Capital structure budgeting
- Inventory and cost accounting
- Account analysis
Languages
- Hebrew
- English, Full professional proficiency
- Hebrew, Native language
Green Card Holder
True
Certifications And Memberships
CPA (Israel), 1999
Timeline
Assistant Director of Finance
Astor Crowne Plaza
12.2023 - Current
Financial Controller
Dan Panorama Hotel
01.2022 - 09.2022
CFO/Controller
Hagoshrim Hotel
01.2021 - 12.2021
CFO (Part-Time)
Correlata Solutions Ltd
07.2010 - 08.2017
Executive Director
Hermolin Accounting Firm
07.2003 - 12.2019
Assistant Controller
David Intercontinental Hotel
06.2000 - 06.2003
Senior Audit Manager
Hattis, Grinbaum & Associates
11.1998 - 05.2000
Senior Audit Associate
Deloitte
01.1997 - 10.1999
BA - Business Administration, Specialization in Accounting
College of Management