ARINZE ELOKA-IGBOKWE
Products And Propositions Manager
Marina,Lagos
Summary
Highly capable product and propositions manager. Passionate about utilizing business analytics and technology in meeting customer satisfaction. I have garnered extensive experience spanning over 6 years in project management, product development, product marketing, customer acquisition, and retention strategies. Seeking to leverage proven leadership and strategy skills to grow market share and revenue. Met 100% of deposit budget in fast-paced financial services organization.
Overview
12
12
years of post-secondary education
6
6
years of professional experience
Work History
Children And Youth Segment Manager
United Bank for Africa
Marina, Lagos
10.2019 - Current
- Captured new customers by optimizing business strategies and launching products to diversify offerings across the Children and Youth Segment, Mass Market segment and Mass Affluent space (UBA kiddies, UBA Teens, UBA NextGen, UBA Bumper Account, UBA Target). This was implemented within Nigeria and domesticated within the rest of our African subsidiaries.
- Led projects and collaborated with senior sales, engineering, and other business development executives to and analyzed data to identify opportunities for improvement. Such as the revamp of our digital account opening service across our chat banking platform LEO, USSD, Mobile banking and web service.
- Improved account opening on digital channels with the introduction of targeted marketing campaigns. Which saw our sales numbers grow from 3,000 accounts weekly to an average of 13,000 accounts weekly between April 24- December 31, 2020. Against a 5,000 accounts weekly budget.
- Grew deposits of the Children and Youth segment by ₦9.6 Billion in against a budget of ₦10 Billion.
- Reduced marketing costs for the Children and Youth segment by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol. Achieved 100% against budget for operating for FY 2020
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation. Generating ₦919 Million in revenue for the Children and Youth segment against a budget of ₦1 Billion for FY 2020.
- Continually maintained and improved company's reputation and positive image in markets served. Directed and launched discounted health care plan for the Children and Youth segment in partnership with Avon Medical in 2021 and launched partnership with Medplus pharmaceuticals to provide discounts to UBA carded customers again in 2021.
Telemarketing Manager
United Bank for Africa
Marina, Lagos
12.2016 - 09.2019
- Exceeded targets by building, directing and motivating high-performing sales team. Raking in N2.8billion in 2017 above budget expectations of N1B. In 2018 delivered N8.7billion against a budget of ₦ 3 Billion. And in 2019 achieved N45.5 Billion in incremental deposit and 23,204 reactivated accounts. Earning commendation letters for 2017, 2018 and 2019.
- Streamlined lead conversion procedures and follow-up tasks by implementing outbound dialing solutions. Firstly Avaya and then Aavaz outbound dialer.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Collaborated cross-functionally with the marketing unit, customer experience team and product development teams nationally and across the rest of our African subsidiaries to maintain consistent message and experience.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
- Investigated and integrated new strategies to expand business operations and grow customer base. Such as introduction of call back strategies, lead segmentation, life cycle marketing.
- Hired, supervised and coached 50 employees on sales strategies to optimize performance.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations. Such as enrolment around digital banking products and accessing consumer lending products.
- Drove the set-up of Telemarketing Units for our Francophone and Portuguese clientele base. Assessing each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
Contact Center Team Leader (Email & LiveChat)
United Bank for Africa
Marina, Lagos
05.2016 - 11.2016
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Managed team of 30 employees, overseeing hiring, training, and professional growth of employees.
- Resolved concerns and escalations
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Carried out day-day-day duties accurately and efficiently.
- Maintained energy and enthusiasm in fast-paced environment.
- Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.
Contact Center Executive (Email & LiveChat)
United Bank for Africa
Marina, Lagos
04.2015 - 04.2016
- Attained Role Model status following conclusion of appraisal cycle
- Resolved problems, improved operations and provided exceptional service.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Maintained excellent attendance record, consistently arriving to work on time.
- Performed duties in accordance with all applicable standards, policies and regulatory guidelines to promote safe working environment.
Education
MBA - Finance And Investment
Ahmadu Bello University
Zaria, Kaduna State, Nigeria 12.2017 - 05.2020
Bachelor of Science - Cell Biology And Genetics
University of Lagos
Lagos State, Nigeria 12.2008 - 12.2012
High School Diploma -
Doseg International College
Lagos, Nigeria 09.2001 - 07.2007
Skills
Consumer banking
Cross-selling expertise
Customer Relationship Management
Giving presentations
Building customized solutions
Campaign management
P&L Management
Product development
Market Analysis
Data Analysis
Project Management
Microsoft Office Suite
SQL and databases
Timeline
Children And Youth Segment Manager
United Bank for Africa
10.2019 - Current
MBA - Finance And Investment
Ahmadu Bello University
12.2017 - 05.2020
Telemarketing Manager
United Bank for Africa
12.2016 - 09.2019
Contact Center Team Leader (Email & LiveChat)
United Bank for Africa
05.2016 - 11.2016
Contact Center Executive (Email & LiveChat)
United Bank for Africa
04.2015 - 04.2016
Bachelor of Science - Cell Biology And Genetics
University of Lagos
12.2008 - 12.2012
High School Diploma -
Doseg International College
09.2001 - 07.2007