Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic
Daneury Silverio

Daneury Silverio

New York, NY 11414

Summary

Results-driven Director of Marketing & Advertising Operations with over 10 years of experience in planning, executing, and optimizing strategic marketing campaigns. Adept at leveraging data-driven insights to maximize ROI and drive revenue growth. Proven track record of leading high-performing teams and collaborating with cross-functional stakeholders to deliver exceptional results. Excel in managing complex advertising operations, optimizing budgets, and ensuring brand consistency across all channels. Seeking to leverage my expertise to drive innovation and growth for a forward-thinking organization.

Overview

5
5
years of professional experience

Work History

Head of Ad Platforms & Integrations

Premion/Tegna
New York
03.2022 - Current
  • Led dynamic team responsible for ad platform management, integration processes, and campaign execution, fostering culture of innovation and collaboration.
  • Implemented advanced ad platform technologies, resulting in increased efficiency, reduced operational costs, and improved overall campaign performance.
  • Collaborated with cross-functional teams to optimize partnerships, streamline integration workflows, and ensure seamless communication and campaign execution.
  • Oversaw compliance with industry regulations, avoiding penalties and ensuring ethical advertising practices.
  • Drove data-driven decision-making, optimizing ROI and achieving exceptional results in customer acquisition.
  • Managed comprehensive training programs, enhancing team productivity and aligning skill sets with business goals.
  • Led development and launch of innovative advertising platforms, positioning organization as industry leader.

Sr. Ad Operations Manager

TikTok
New York
02.2020 - 03.2022
  • Oversaw team of 15 marketing and advertising professionals, providing leadership and mentorship to drive campaign success.
  • Developed and executed comprehensive marketing strategies, including SEO, SEM, email marketing, and social media campaigns, resulting in 20% year-over-year increase in online conversions.
  • Managed vendor relationships, negotiated contracts, and ensured cost-effective solutions, saving company 15% annually.
  • Utilized data analysis and KPI tracking to optimize marketing spend, resulting in 25% increase in ROI.
  • Maintained brand consistency across all marketing channels, ensuring cohesive and compelling brand presence.

Sr. Ad Operations Manager

Remerge
New York
10.2018 - 02.2020
  • Developed and maintained relationships with key internal stakeholders in order to ensure smooth ad operations.
  • Conducted regular meetings with sales, product, and engineering teams to discuss operational issues related to advertising campaigns.
  • Implemented strategies for optimizing campaign performance across multiple platforms.
  • Analyzed data from various sources to identify trends in user behavior and develop insights into potential ad opportunities.
  • Managed budgeting processes for all advertising campaigns including forecasting costs, tracking expenditures, and evaluating ROI.

Education

Bachelor of Business Administration -

Farmingdale State College
New York State

Skills

  • Marketing Strategy & Planning
  • Advertising Operations Management
  • Data Analysis & Performance Optimization
  • Team Leadership & Development
  • Cross-Functional Collaboration
  • Budget Management & Cost Control
  • Brand Development & Management
  • Digital and Traditional Marketing
  • Customer Insights & Market Research
  • Campaign Effectiveness Measurement

Accomplishments

  • Led marketing team that increased annual revenue by 30% through data-driven strategies and cross-channel marketing efforts.
  • Spearheaded comprehensive advertising campaign resulting in 25% boost in brand awareness and 20% increase in customer acquisition.
  • Successfully managed $5 million marketing budget, consistently delivering on or under budget while exceeding performance targets.
  • Developed and implemented customer segmentation strategy that improved campaign engagement rates by 15%.
  • Implemented marketing automation systems that reduced manual workload by 40%, leading to more efficient operations and quicker response times.

Languages

Bilingual Fluency in the English and Spanish Languages

Timeline

Head of Ad Platforms & Integrations

Premion/Tegna
03.2022 - Current

Sr. Ad Operations Manager

TikTok
02.2020 - 03.2022

Sr. Ad Operations Manager

Remerge
10.2018 - 02.2020

Bachelor of Business Administration -

Farmingdale State College

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Daneury Silverio