Summary
Overview
Work History
Education
Skills
Other Interests
Work Availability
Timeline
AccountManager
Anu Omo-Amusan

Anu Omo-Amusan

Business Development & Marketing Executive
West Bromwich,Birmingham

Summary

I am a competent relationship management, marketing and sales enthusiast with excellent work ethic.

I consider my cross-cultural exposure and people skills to demonstrably be one of my greatest assets. It is always a learning experience to leverage them towards taking on new challenges. I am also passionate about exceeding expectations whilst applying my skills and valued network.

I am looking to make a positive difference wherever I am as I have done in previous positions using my wealth of experience.

I am not averse to risks as it provides an opportunity for training and growth.

Overview

9
9
years of professional experience
4
4
years of post-secondary education

Work History

Business Development Manager

Viande D'Enterprise/Butchers Express NG
Lagos, LA
07.2021 - Current
  • Developed targeted marketing campaign strategies to accomplish company objectives and boost long-term profitability.
  • Completing monthly budget and reports to support executive decision making.
  • Introduced process optimization initiatives ranging from redefining job descriptions to creating work process documents and new employee onboarding materials leading to clearer information flow and process efficiency.
  • Developed clearer metrics and KPI's for marketing and sales functions and recommended the adoption of digital CRM tool to encourage data driven decision making.
  • Measured and reported performance of digital marketing campaigns, and assessed them against ROI.
  • Grew sales numbers by 15% in the first three months using enhanced customer relationship management and increased sales channels for new and existing customers.
  • Developed and implemented capacity building documents and training sessions for new media marketing and sales.
  • Conceptualized brand identity and developed unique accompanying graphics and tone for use in media communications for one of the company's pre-pandemic stagnant brands.

New Business Development

234 Foods Nigeria Limited
Lagos, Lagos
03.2017 - 05.2021
  • Developed and implemented marketing strategies for the company brands to increase awareness and expand market share.
  • Managed and implemented budgeting and planning processes in furtherance of marketing and production units' strategic plans and key business development initiatives.
  • Decreased process inefficiency by 20% by implementing new industry trends and quality assurance guidelines in operations.
  • Planned and launched new business line and brand in the wake of the pandemic by leveraging on the company's production assets and staff skill set.
  • Developed and maintained relationships and contracts with vendors, business partners and government regulatory agencies.

Manager, Sales & Marketing

Hausba Smarthomes Limited
Lagos, Lagos
04.2016 - 07.2016
  • Managed execution of corporate expansion plans and supervised launch of business and sales operations in Lagos.
  • Grew sales revenue by 15% to nine-figure multiples within first quarter from launch and significantly grew clientele and prospectors base during the period.
  • Developed and implemented strategies to expand business channel partnerships and sales program initiatives.
  • Integrated plans to build brand awareness, sales pipelines and customer relationship management.
  • Directed efficient administrative team maintaining accurate sales, inventory and order documentation.
  • Delivered new employee onboarding and training sessions.

Business Operations Manager

Maylin Overseas Nigeria Limited
Ikoyi, Lagos
01.2013 - 03.2016
  • Devised strategies to boost customer sales and drive referrals due to excellent service resulting in new customer relationships.
  • Trained new employees, providing information and insight into corporate policies and procedures thereby increasing productivity by up to 15%.
  • Developed and cultivated lucrative client relationships with both new and existing clients through effective communication, exemplary interpersonal skills and deployment of robust customer relationship management system.
  • Oversaw day-to-day business operations by fostering deep professional relationships with customers.

Education

Bachelor of Science - Accounting

University of Lagos, Akoka
Lagos
09.1997 - 09.2000

Post Graduate Diploma - International Business

Royal Holloway, University of London
London, United Kingdom
09.2009 - 09.2010

Course Certificate - The Fundamentals of Digital Marketing

The Open University/ Google Digital Workshop
Google Digital Workshop - Online
01.2022 - 03.2022

Course Certificate - Organizational Analysis

Stanford University
Coursera
10.2021 - 10.2021

Course Certificate: Coursera - Brand Mgmt: Aligning Business, Brand And Behaviour

University of London, London Business School
Coursera
09.2021 - 09.2021

Course Certificate: Coursera - Successful Negotiation: Essential Strategies & Ski

University of Michigan
Coursera
06.2021 - 07.2021

Course Certificate: Coursera - Customer Analytics

Wharton, University of Pennsylvania
Coursera
06.2021 - 06.2021

Skills

Adept at relationship building and management

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Other Interests

  • Actively engaged in community volunteer and advocacy work that promotes demonstrable growth.
  • Member of volunteer group that occasionally engages and mentors the disadvantaged youth in my very diverse local council.
  • Maintains strategic relations with high-ranking trustees of my constituency to ensure follow-up, feedbacks and delivery of promised services.
  • Often selected to participate in screening and interviewing of new local council executives.
  • Entrusted with developing and creating clear metrics and documents to enhance grassroot campaigns, fund-raising activities, sponsored events and distribution of funds to selected recipients.
  • Maintains open communication channels with community members despite the very diverse cultural, religious and political divides.
  • Maintains membership with my ancestry union and actively participates in developing strategies to promote development and growth.
  • Maintains membership of a few social clubs to enhance my private and professional network.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Course Certificate - The Fundamentals of Digital Marketing

The Open University/ Google Digital Workshop
01.2022 - 03.2022

Course Certificate - Organizational Analysis

Stanford University
10.2021 - 10.2021

Course Certificate: Coursera - Brand Mgmt: Aligning Business, Brand And Behaviour

University of London, London Business School
09.2021 - 09.2021

Business Development Manager

Viande D'Enterprise/Butchers Express NG
07.2021 - Current

Course Certificate: Coursera - Successful Negotiation: Essential Strategies & Ski

University of Michigan
06.2021 - 07.2021

Course Certificate: Coursera - Customer Analytics

Wharton, University of Pennsylvania
06.2021 - 06.2021

New Business Development

234 Foods Nigeria Limited
03.2017 - 05.2021

Manager, Sales & Marketing

Hausba Smarthomes Limited
04.2016 - 07.2016

Business Operations Manager

Maylin Overseas Nigeria Limited
01.2013 - 03.2016

Post Graduate Diploma - International Business

Royal Holloway, University of London
09.2009 - 09.2010

Bachelor of Science - Accounting

University of Lagos, Akoka
09.1997 - 09.2000
Anu Omo-AmusanBusiness Development & Marketing Executive