Anthony Ogana

Warehouse and Commercial Management Setup

• Tasked with key decision on choice of Territory warehouse location considering all Macro and Micro economic dynamics to position the business for maximum commercial output, seamless order fulfillment and Supply chain optimization.
• Manage setup of the Territorial management headed by Territory managers who report to me for each territory and set monthly KPIs to achieve maximum revenue drive
• Responsible for the management and implementation of Territory specific Demand plans for each territory initial inventory composition and introduction of New SKUs
• Initiate onboarding of retailers (DUKAS) in each new established territory using established market developer structure in these territory's

Revenue Drive and Business Profitability

• Responsible for apportioning revenue targets to each territory and formulate strategy's with the team to meet these revenue targets
• Create KPIs for commercial team to enable focus and direction in meeting up with set revenue and commercial metrics.
• Drive innovation in the Formulation of Short term, Mid term and Long term strategies in line with Kyosk global business plan to guarantee growth in revenue, market penetration, retailer acquisition and APP adoption
• Consistently growing Revenue, Retail Universe, Active Retailers, Customer retention and APP Adoption metrics M2M in line with projected growth plans.
• Work with Territory leadership and cross functional departments in the planning and execution of strategy's geared towards PC4 positivity for each territory.
• Achieved whitespace penetration of Kyosk digital from zero to contributing USD2m+ Monthly to the Global numbers

Stakeholder management – Internal & external collaboration

• This role is very strategic and entails working with internal and external customers to drive value adding symbiotic relationships. This has led to my development of great organizational and communicational skills to effectively progress projects and create results working closely with various stakeholders both within Kyosk and externally to deliver on strategic objectives.
• Co-Source and manage 3PL partners with HR, Fulfillment and Procurement functions within Kyosk to meet our cross-functional needs
• Ensuring strong relationship building to pave the way for future collaborative projects.
• Conduct market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
• Coordinated Monthly reviews of budgets, P&L, balance sheets between the Country leadership, Finance team and commercial team.
• Cross functionally Managed and organized Operation 10:10 a key marketing project to improve order generation amongst the market developers and increase active retailer penetration in the territory's.

• Work with a dynamic team in Developing a robust retail structure of the brand in Nigeria
• Manage target setting, favorable business environment and structure between Xiaomi and Key account clients
• Drive perfect business relationships between Xiaomi and KAs in Lagos and South Nigeria to enhance market penetration and brand visibility
• Draw up Monthly business development plans to help with New business discovery and to enhance existing business relationship
• Coordinate Sales and target achievement drive for Lagos and South Nigeria sales team
• Work in alignment with country GM in building key Short term, mid-term and long term strategic sales development plans for Xiaomi in Nigeria
• Work with the country Sales manager and the Human resource department in setting up pan Nigeria retail and channel Sales team.
• Carried out setting up of the RMS (Retail Management System) in Nigeria liaising with the developer team in China
• Work with a team of 11 line managers and over 100 in store retail promotion team to achieve set retail sales targets for the regions under southern Nigeria
• Monitor stocking amongst Key accounts and Sales team to improve sales and maximize target achievement opportunities.

• Sales Execution
• Lead the sales supervisors to develop a sales plan across key accounts on a monthly basis; focusing on driving sales growth per category on a daily, weekly and monthly basis
• Set Regional Targets in line with National target standards and supervise the team to effective and cost-efficient achievement
• Lead negotiations with Key Accounts on primary and secondary visibility, Key model push promotions, fast inventory liquidation and replenishment plans
• Supervise WOS and DOS of key partner stores to accelerate Stock replenishment for proper sales push
• Drive Perfect Store Sales Execution across all stores in the region in line with set targets and execution guidelines
• Ensure ambitious target setting & monitor closely for performance
• Trade Marketing Strategy Development for Key Partner Retail Channel
• Co-create the channel strategy and Trade Marketing plan
• Develop appropriate Promotion Calendars as well as monthly activity grid with the Key Accounts factoring cost-effective Promotions, Communication, New Product Introductions, and occasion-based activation, etc
• Conduct Promotional Analysis across brands and category and build insights & learning
• Partner with marketing for assortment strategy and implementation of promotional campaigns
• Implement all Retail and Trade Marketing Plan on the partner stores across the region
• Business Delivery
• Execute Plans towards delivering the Regional Sales ambitions for the year, identify new and existing KA Customers and classify them to help investment in-store
• Analyze Competition activities in the market and develop plans to win in every store
• Evaluate State Managers on personal performance and contribution based on facts and observable data
• Trade Investment ROI
• Advise the headquarters on plans to make significant investment into trade promotions and rebate provisions in driving the regional growth strategy, comparing cost with expected revenue from sales Business Delivery
• Manage Regional field budgets
• Market Insights
• Maintain a sustainable system to capture and share key market / channel insights gained from the field with the larger team which requires collaborative working with internal team and stakeholders
• Partner Relationships
• Development & management of KPI, engage business partners on a monthly basis to manage Return on Investments (ROI), review performance and resolve any outstanding issues raised by the business partner.

• Analyzed real time market data and implemented strategies to grow sales and visibility
• Owned and continuously improved all processes for executing Trade Dimensions in Delta state
• Draft work plan to roll out coverage expansion across the state
• Worked closely with the Field team to provide solutions to technical and sales issues experienced in trade
• Led and facilitated training sessions for field sales force to achieve set out goals, visions and sales projection
• Monitored competitor’s activities and communicate to management for proper assessment and brand improvement where necessary
• Ensured dealer and end user satisfaction by communicating new developments to dealers and to end users through field sales force
• Led the area field sales force to achieve strategic business objectives as set in the customer marketing and customer business plans.

• Led the area field sales force to achieve strategic business objectives as set in the customer marketing and customer business plans
• Co-developed field sales force strategy together with the regional manager
• Interface with the supply chain, brand building, customer marketing and finance teams to actualize annual regional business plans
• Coached the field sales force for performance in relation to the targets set and build a winning spirit; prepared and lead the Sales team meetings with focus on results versus targets set
• Identified & implemented actions with the sales team to close possible results gaps in the concerned POS when they occur
• Gathered and provided competitive information to headquarters on a regular and continuous basis
• Evaluated field sales force team on personal performance and contribution based on facts and observable data
• Analyzed real time market data and implement strategies to improve the sales and visibility needs of the brand in the state.

• Initiated the process of New Key partner integration for the states to kick start presence in this market
• Set up a team of field sales force for market penetration and brand positioning
• Implemented a channel of communication between the Key partners and the company with an enhanced feedback system
• Trained trade Promoters/ambassadors for the effective communication of the company’s Brand to end users
• Set up a channel for prompt cash retrieval from key partners for business undertaken in the region.

• Led a team for the Sales and maintenance of Sukam Inverters for the company on behalf of Somotex Nigeria Limited
• Led a team to actualize company annual retail sales goals
• Liaised with corporate partners on strategies to grow company consumer electronics and Mobile phones trade for best ROI performance for both parties
• Trained a team of managers to drive corporate sales goals
• Worked with corporate partners to improve POSM in store display and visibility.