Anthony Ekun

Strategic and results-driven creative with over 10 years of experience leading teams to deliver award-winning campaigns across Nigeria and internationally. With expertise across advertising, brand strategy, and integrated marketing communications, Anthony has successfully delivered insight-led and culturally resonant campaigns for global brands and public sector initiatives. Known for spearheading creative innovations, he is adept at combining creative strategy, storytelling, and problem-solving to drive brand growth, increase engagement, and deliver measurable results. Anthony excels in leading cross-functional teams, managing creative deliverables, and has built strong client relationships with major corporations and governmental bodies. His work is rooted in a deep understanding of consumer behavior based on data analysis and insight-mining. A highly adaptive leader with a proven record of influencing social behavior and market performance.

• MTN 'Life Is Beautiful' Campaign: Lead copywriter on the MTN account for 5 years, working on campaigns that helped elevate MTN to the No.1 telco in Nigeria with over 70 million subscribers.
• 'Not For Sale' Campaign: Achieved a 27% increase in young women's belief in local entrepreneurship as a viable career, leading to positive shifts in community narratives around human trafficking.
• Glo Mobile Campaigns: Contributed to Glo's status as the fastest-growing mobile data provider in Nigeria during key market growth phases.
• Guinness 'Power of Naija' & 'Power of More' Campaign: Worked with the brand team to increase local engagement and market share for Guinness FES, helping the brand to become a top-2 market for the brand.
• Access Bank Share Offer Campaigns: Instrumental in the success of different Access Bank share offers, including the 2024 Rights Issue. All were over-subscribed and were crucial to the company’s meteoric market growth.
• Member, LAIF Board & Head, Young LAIFers Sub-committee: Developed and executed a marketing strategy to transform an unsustainable cost-centre into a viable revenue-generating platform.

Advertising Regulatory Council Of Nigeria Certification