Anthony Eigbe
MARKETING/CORPORATE COMMUNICATIONS
Lagos
Summary
A skilled and results-driven marketing communications professional with experience in leading teams, managing budgets, and creating strategies to effectively engage target audiences. Demonstrates a proven track record of developing successful and innovative advertising and marketing campaigns that enhance brand visibility and boost revenue. Possesses a deep understanding of brand voice and messaging.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
Work History
Vice President: Creative & Comms
UACN PLC
08.2024 - Current
- Serve as Vice President of the Holding company and help develop the 1879 Tech Hub, which focuses on driving digital innovation within the group.
- Lead the Creative & Comms division of UACN's Tech Hub; a new division set-up to fully digitize the holding company and the Opcos.
- Develop communication plans and provide support for UACN's five operating companies: CAP Plc (Dulux and Sandtex Paints), UAC Foods (Gala and Spring Water), LiveStock Feeds, Grand Cereal, and UAC Restaurants (Debonairs Pizza and Mr. BIGG'S).
- Build a central communications infrastructure for UACN and its Opcos including policies, programmes and a fully operational content and production studio.
- Recruit and build a strong creative team to implement corporate communications strategies and marketing initiatives for both the holding company and its subsidiaries.
- Take over the social media platforms of UACN and some of its Opcos reducing over-dependence on marketing agencies.
- Oversee the creation of content for social media, traditional advertising, and collaborate with external production houses for large campaign productions.
- Continuously improve communication services by integrating technologies such as AI and CGI into production assets.
- Assist and collaborate with other divisions in the Tech Hub working towards the goal of making UACN and its subsidiaries digital-native companies.
- Ensure regulatory compliance at all times by developing and implementing robust comms policies, controls systems coupled with proactive monitoring mechanisms.
- Collaborate with senior management to develop strategic initiatives and content programmes for long term communication goals.
- Establish a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
Creative Director
X3M Ideas
01.2022 - 07.2024
- Developed strategic communication and marketing plans
- Evaluated and contributed to creative team ideas and translated into actionable project plans
- Improved and elevated overall creative output of company through teamwork, knowledge-sharing and active participation
- Set-up agency's internship programme with strong emphasis on external facilitator trainings and on-the-job knowledge
- Led and developed high-impact creative campaigns that delivered business results for clients
- Directly conceptualized and led campaign that brought home Nigeria's first Cannes lion after 70 years
- Directed and supervised Creative Department filled with copywriters, designers, art directors, content creators etc
- To create campaigns that have been recognized in local, regional and globally-recognized award shows
- Directed TV, content and photo shoots for print, digital and traditional media reviewing each element against client standards and agency expectations
Deputy Creative Director
X3M Ideas
10.2019 - 12.2021
- Led 1/2 of the entire creative department.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed strategic communication and marketing plans.
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Collaborated with stakeholders to define project vision and ensure alignment with business goals.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Increased value of resident accounts and worked collaboratively across board to attain new business
- Organized and led pitch teams and won new businesses
- Spearheaded end-to-end campaigns with team filled with copywriters, designers and art-director
Senior Creative Executive
EXP Momentum
01.2015 - 01.2017
- Wrote, designed and managed digital and print branding strategies
- Worked with our sister and parent agency in South Africa and across the continent in developing experiential campaigns
- Pitched, developed and oversaw campaigns
- Managed creative strategy development and deployment
- Worked with of designers, illustrators and other team members to optimize productivity and timeliness of task completion
- Initiated research and identified market trends to inform creative direction
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns
Copywriter
Bates Cosse
07.2011 - 12.2014
- Became Lead Copywriter for Intel West Africa
- Wrote advertising copy for brands across diverse industries
- Ideated, pitched and won new businesses for agency
- Reviewed and edited final copy for accuracy and to correct grammar errors
- Researched industry trends and customer preferences to inform copywriting efforts
- Worked alongside team of senior art directors and copywriters, reporting to team leads and Creative Director
- Directly contributed to award-winning work for agency
Education
Diploma - Copywriting, Concepting & Storytelling
Miami Ad School
United States (Satellite Operation In Nigeria) 01.2014 - 06.2014
Diploma - Digital Marketing
The Chartered Institute of Marketing
London, DE 06.2014 - 05.2015
Higher National Diploma - Mass Communications
Nigerian Institute of Journalism
Lagos, Nigeria 06.2007 - 07.2009
Ordinary National Diploma - Mass Communications
Nigerian Institute of Journalism
Lagos, Nigeria 07.2004 - 07.2006
Skills
Creative Communications
Copywriting
Creative Leadership
Concept and Ideation
360 Campaign Development
Interpersonal Skills
Accomplishments
- First Cannes-winning creative Director in Nigeria and West Africa.
- Winner Cannes Award
- Winner Pitcher Awards
- Winner LAIF Awards
- Winner Epica Award
- Agency of the Year- LAIF Awards
- Pan-African Agency of the Year- Pitchers Award
- Agency of the Year Marketing Edge
Timeline
Vice President: Creative & Comms
UACN PLC
08.2024 - Current
Creative Director
X3M Ideas
01.2022 - 07.2024
Deputy Creative Director
X3M Ideas
10.2019 - 12.2021
Senior Creative Executive
EXP Momentum
01.2015 - 01.2017
Diploma - Digital Marketing
The Chartered Institute of Marketing
06.2014 - 05.2015
Diploma - Copywriting, Concepting & Storytelling
Miami Ad School
01.2014 - 06.2014
Copywriter
Bates Cosse
07.2011 - 12.2014
Higher National Diploma - Mass Communications
Nigerian Institute of Journalism
06.2007 - 07.2009
Ordinary National Diploma - Mass Communications
Nigerian Institute of Journalism
07.2004 - 07.2006
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