Afolabi Anne Oluwaseun
Brand And Marketing Communications Strategist
Lagos,LA
Summary
Innovative Marketing leader with five + years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
For the past 5 years, I have been improving my knowledge and experience in Brand and Marketing communications strategy, working across different industries through agencies where I served as a client service manager/ Junior account manager, Brand Strategist before I moved to the tech scene where I led the marketing team and then drove national programmes in development.
I have also explored my passion in bridging the communications gap for Gen z through communications and organization consultations but overall I’m a communications strategy nerd and I enjoy curating and managing end to end creative processes. I would love the opportunity to discuss more on how I can add value to your team.
Overview
9
9
years of professional experience
11
11
years of post-secondary education
Work History
U-Report Programme Specialist
UNICEF
Lagos, LA
11.2021 - 11.2022
- Developed new U-Report strategy that increased participation and engagement from 8% - 14.2% in 1 year.
- Facilitated new technical partnerships to reduce SMS costs with telecom providers.
- Managed youth engagement strategy with all UNICEF sections and government partners to deliver youth centric solutions.
- Managed and monitored all U-report administrative websites and supervised and monitored crucial communications activities of partners (youth, community and faith-based organizations)
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Conducted research, gathered information from multiple sources and presented results.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Collaborated with team members to achieve target results.
- Leveraged project management processes and tools to define and execute projects.
- Orchestrated smooth and efficient program development by collaborating cross-functionally across departments.
- Managed multiple strategic projects with numerous sub-projects or work-streams.
- Facilitated workshops and conducted one-on-one training to educate team members.
- Demonstrated strong writing and presentation skills to develop briefs, memorandums and analytical reports for clients.
- Established milestones and objectives based on input from functional areas and stakeholders.
Head of Strategy
The Z Strategist
Lagos, LA
09.2018 - 11.2021
- Designed communication templates for brands and agencies on ways to better engage Gen Z in Nigeria
- Built and strengthened 5 strategic relationships with organizations and leading industry partners.
- Directed 2 key marketing projects through conceptual planning, schedule management and final implementation.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Brand Marketing Specialist
Unicorn Making Group
Lagos, LA
08.2021 - 11.2021
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Increased brand recognition in target audience through creative promotions and marketing campaigns.
- Wrote engaging and successful marketing, advertising and website copy.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Successfully designed and implemented Unicorn's first pan-African incubation programme for tech and tech- enabled businesses
- Handled all communications with partners, facilitators, participants, vendors, and PR for all incubation programs.
- Identified 20 viable businesses for funding from investors
Marketing & Communications Manager
SeamlessHR
Lagos, LA
01.2020 - 06.2020
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Wrote engaging and successful marketing, advertising and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Maintained inventory of marketing literature, archive files and sample files.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Completed in-depth reviews of market conditions and customer preferences.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Worked closely with in-house design team to develop visuals for content.
- Monitored social media questions and comments and appropriately responded.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Updated social media platforms with latest news and corporate details.
- Tracked trade show expenses to maintain budget.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 20%.
Brand Creative Strategist
GDM Group
Lagos, LA
02.2019 - 12.2019
- Increased profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Supervised marketing and planning activities to exceed client’s sales and margin goals.
- Provided research and development on client’s products to showcase benefits and retain customers.
- Drove marketing efforts by orchestrating ATL, TTL and BTL advertising campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Met deadlines, exceeded expectations and effectively rolled out client’s campaign.
- Secured 5 long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Conducted over 10 trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Created printed marketing materials designed to drive campaigns.
- Established, initiated and optimized business development strategies based on clients' business targets, product specifications, market data and budget factors.
- Created strategies to recruit distributors and retailers in new markets and territory for clients
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Head of Marketing and Advertising
Nectar Beauty Hub
Lagos, LA
07.2018 - 12.2018
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Created official company page on various social media platforms to facilitate interaction with customers.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Increased market awareness and penetration through development of creative collateral.
- Redesigned user experience, site functionality and online merchandising to increase sales.
Client Service Executive
Acceler8ed Marketing Services
Lagos, LA
01.2018 - 06.2018
- Developed and maintained existing client relationship and developed new client relationships.
- Executed and devised business development strategies to attract and acquire new clients using content marketing, cold-calling and networking.
- Supported client’s projects with advanced skills in document management, customer relations and reporting.
- Assisted with 3 special marketing projects by coordinating distribution of marketing mailers, contacting customers to explain new marketing campaigns.
- Recruited and hired 5 experienced contractors to complete projects on time and within budget requirements.
- Created printed marketing materials designed to drive campaigns.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Generated 30% in sales through effective networking and marketing strategies to grow new business and increase productivity.
Teacher's Assistant
GreenOak International School
Port Harcourt, RI
11.2016 - 11.2017
- Maintained daily safety and security by overseeing students in recess environments.
- Handed out classroom materials, like pencils, paper and crayons.
- Worked with lead teacher to monitor class schedule and take attendance.
- Recorded grades for coursework and tests in online reporting system.
- Assisted lead teachers with lesson plan creation and materials development .
- Provided support to help 25 students with special needs learn and grow.
- Organized and led practice, research and lab assignments.
Sales and Marketing Representative
Romp Hangout
Ilorin, KW
07.2015 - 11.2016
- Provided written and oral feedback on market conditions, goal attainment and performance appraisals.
- Built local sales and marketing plan for each targeted district within defined territory.
- Identified and developed key operations and influencer relationships within targeted districts.
- Followed through with leads to close sales over phone, in office and during external consumer engagements.
- Inventoried stock, placed product orders and verified receipts.
- Managed over 50 customer calls per day
- Met sales target for 3 marketing priorities
Education
Hubspot Inbound Certification - Marketing
Hubspot Academy
Online 05.2020 - 06.2020
Diploma in Advertising - Brand Strategy And Copywriting
Oxygen Academy
Lagos, LA 04.2018 - 08.2018
Branding - Future Power of Brands
University of East Anglia
Online 07.2017 - 09.2017
Bachelor of Arts - French Studies
University of Ilorin
Ilorin, KW 06.2012 - 08.2016
High School Diploma -
Federal Government Girl's College
Lokoja, KO 10.2004 - 07.2010
Skills
Brand Strategyundefined
Timeline
U-Report Programme Specialist
UNICEF
11.2021 - 11.2022
Brand Marketing Specialist
Unicorn Making Group
08.2021 - 11.2021
Hubspot Inbound Certification - Marketing
Hubspot Academy
05.2020 - 06.2020
Marketing & Communications Manager
SeamlessHR
01.2020 - 06.2020
Brand Creative Strategist
GDM Group
02.2019 - 12.2019
Head of Strategy
The Z Strategist
09.2018 - 11.2021
Head of Marketing and Advertising
Nectar Beauty Hub
07.2018 - 12.2018
Diploma in Advertising - Brand Strategy And Copywriting
Oxygen Academy
04.2018 - 08.2018
Client Service Executive
Acceler8ed Marketing Services
01.2018 - 06.2018
Branding - Future Power of Brands
University of East Anglia
07.2017 - 09.2017
Teacher's Assistant
GreenOak International School
11.2016 - 11.2017
Sales and Marketing Representative
Romp Hangout
07.2015 - 11.2016
Bachelor of Arts - French Studies
University of Ilorin
06.2012 - 08.2016
High School Diploma -
Federal Government Girl's College
10.2004 - 07.2010
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