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Anita Onyinyechi Udegbue
Product Management Intern
Lagos
Summary
Competent, innovative and goal-oriented professional with a background in Marketing-Communications, looking to transition into Product Management with a proven record in developing and implementing successful strategies, project development, team supervision and campaign enhancement. Prepared to bring progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
4
4
years of professional experience
10
10
years of post-secondary education
4
4
Certifications
Work History
Project Associate
WRTHY NIGERIA
NEW YORK
07.2021 - Current
- Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.
- Completed a broad variety of administrative tasks including managing the calendars and collaborating effectively with others to coordinate multiple, cross-company scheduling needs; monitoring and responding to emails; organizing travel and agendas; and composing and preparing correspondence that is oftentimes confidential
- Provided program support for 2 umbrella projects (family planning and gender equality) with over 15 sub projects funded by the Bill and Melinda Gates Foundation.
- Co-Managed and updated a tracking system for projects that allowed regular updates to the larger team and funding partners, thereby improving the overall update process.
- Spearheaded the launch and implementation of an influencer Newsletter, keeping over 100 influencers up to date and also provided support in content and communications management for influencer network touch points.
- Provided supporta and managed NGO and media partners and stakeholders in the development of a gender-based violence campaign with a reach and impression of over 20,000 in partnership with TRACE Africa to commemorate 16 days of activism with a budget of over $10,000.
- Co-developed and provided support for 2 major campaigns ( a podcast-type digital series and studio type digital series) with a budget of over $20,000 focused on driving conversation around gender equality. Tracked progress and effectiveness of the activation.
- Managed a portfolio of over 5 NGO partners with a community reach of over 100,000 individuals.
Digital Marketing Manager
KINGHAVEN COUNSELING GROUP
Houston
09.2020 - Current
- Administered marketing calendar and posted new content to coincide with new location and service releases.
- Spearheaded traditional marketing vendors meetings to determine and share internal project needs and professional requirements and identify correct course of action enhance organization's success.
- Directed successful search engine marketing campaign that used pay per click ads, solid linking, keyword research tactics and increased credibility on Google My Business.
- Lead in the overhaul of online reputation and public perception management, leading to a redefined view of company's profile and offerings. Managing over 5 Google review accounts and Increasing rating from 1star to 3.5 stars.
- Developed and designed over 100 marketing materials ranging from flyers, trifold brochure, organization decks, training presentations, company profile and social media content.
- Strengthen patient relationships through Social and Earned Media and review, monitoring both patient experience and complaint and ensuring that they are presented with avenues to share their thoughts, to aid performance enhancement.
- Developed and spearheaded the design of 2 departmental website from start to finish.
Communications Manager
United Way
Lagos
04.2019 - 09.2020
- Produced internal and external communications for over 10 health, financial stability and education campaign projects.
- Directed promotional approaches for over 5 new campaign launches per year.
- Lead on United Way Greater Nigeria’s reputation and public perception management.
- Provided management with updates by preparing reports including analysis of performance and measurement results to monitor the progress of communications activity against KPIs.
- Supervised and coordinated teams of 20 to 70 volunteers during projects and initiatives.
- Secured press placement in about 5 National and digital publications such as TVC News, AIT, Channels, BellaNaija, and TopNaija to promote brand awareness, programs, and initiatives.
- Developed and cultivated communications strategies used to influence public opinion and promote the organization’s programs and initiatives by reviewing the communications objectives and needs of the organization.
- Managed and utilized the organization’s limited marketing-communications budget to provide optimum results.
- Managed Marketing communications portfolio including video production, graphic design, scriptwriting, social media, and newsletter content with over 100 marketing materials.
- Lead communications and program planning for digital skills training audience of about 100 participants; this included emails, phone calls, social media engagement, program budgeting, vendor management, and media distribution.
- Spearheaded fundraising efforts, raising about N5 million worth of philanthropic funds during the COVID-19 pandemic. (grant Writing).
Social Media / Community Manager
GOLD WEST AFRICA
LAGOS
07.2020 - Current
- Expanded brand awareness and online presence by 90% in 2 months.
- Improved engagements by 30%.
- Oversee the strategy and day-to-day management of Gold West Africa’s Social media page; Instagram.
- Serve as a subject matter expert on community management and stay abreast of social media trends, rapidly changing technologies, online competitor presences, and ongoing community dialogue.
- Consult internal guidelines and outside resources to maintain a working knowledge of industry best practices.
- Create content and/or manage the creation of content to support priorities while engaging followers on the platform.
- Leverages listening platforms to gain user insights, enhance the performance of existing functionality/tools and increase knowledge sharing between various internal stakeholders
- Partner with various teams (Strategy, PR, Relationship Marketing, etc) to ensure that our presence across the Social Media platforms supports key Gold West Africa initiatives and are integrated with other consumer and social media initiatives
Administrative Assistant/Pollution Inspector
National, OYO
Lagos
04.2018 - 03.2019
- Assist with research, drafting, and editing new policies, processes, and/or initiatives.
- Edited documents to improve accuracy of language, flow and readability.
- Generated reports and typed letters in Word and prepared PowerPoint presentations.
People's Operations Intern
BRIDGE INTERNATIONAL ACADEMIES
Lagos
03.2018 - 04.2018
- Prepared variety of different written communications, reports and documents.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Manged employee payroll using Microsoft Excel skills.
Education
High School Diploma -
Command Day Secondary School
Lagos, Nigeria 09.2006 - 07.2012
Bachelor of Science - Microbiology
Lagos State University
Lagos, Nigeria 12.2013 - 02.2018
Skills
Community Management
Project Planning & Operations
Marketing Campaigns
Change Communications
Stakeholder Management
Project Implementation
Customer Relationship Management
Digital Strategy
Project Management
Media Relations, Strategy
Internal Communications
Google Ads and Analytics
Marketing Strategies
Graphic Design with Canva
Effectiveness of the activationGreat use of Microsoft officeWeb Content Management (WordPress)
Website design - WordPress
Marketing Strategies & CampaignsWeb & Print Content DevelopmentPublic & Media RelationsCopywritingVendor ManagementVolunteer ManagementProject and Event ManagementStrategy Development andCommunications Skill (Verbal and Written)
Media ManagementReputation ManagementCampaign management
Interpersonal Communication
Critical Thinking
Google Workspace
Flexible and Adaptable
Software
Google Workspace
Trello
Notion
Grammarly
Microsoft Office
SurveyMonkey, Google Forms, Typeform
Certification
Fundamentals of Digital Marketing, Google Digital Skills for Africa
Interests
Music & Music - AfroPop Culture
Travel
Volunteering
Food
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Master Product Management, PluraCode Academy
09-2022
Project Associate
WRTHY NIGERIA
07.2021 - Current
Integrated Branding Experience, Orange Academy
03-2021
Digital Marketing Manager
KINGHAVEN COUNSELING GROUP
09.2020 - Current
Social Media / Community Manager
GOLD WEST AFRICA
07.2020 - Current
Integrated Marketing Communication, Coursera
08-2019
Communications Manager
United Way
04.2019 - 09.2020
Fundamentals of Digital Marketing, Google Digital Skills for Africa
03-2019
Administrative Assistant/Pollution Inspector
National, OYO
04.2018 - 03.2019
People's Operations Intern
BRIDGE INTERNATIONAL ACADEMIES
03.2018 - 04.2018
Bachelor of Science - Microbiology
Lagos State University
12.2013 - 02.2018
High School Diploma -
Command Day Secondary School
09.2006 - 07.2012