Bitrix24
Aniekan Udofia
Head Of Marketing
Dubai
Summary
Head of Marketing & Growth Leader with 9+ years of experience driving revenue, demand generation, and market expansion across recruitment, real estate, fintech, and crypto. Proven expertise in performance marketing, go to market strategy, marketing automation, SEO, affiliate growth, and revenue focused campaign execution, managing paid media budgets up to $20K/month with consistent ROAS growth.
Overview
8
8
years of professional experience
12
12
Certifications
Work History
Head Of Marketing
Cointracts Prop Firm
, Dubai
06.2025 - 12.2025
- Built and scaled a performance driven affiliate ecosystem, onboarding 40+ affiliates and implementing structured attribution, commission, and coupon frameworks.
- Owned end to end marketing and growth strategy, integrating SEO and Generative Engine Optimization (GEO) to improve discoverability across search engines and AI driven platforms.
- Managed $16,000/month paid media budgets across Google, Meta, and blockchain ad networks to drive user acquisition and funded account growth.
- Established a data driven marketing infrastructure using GA4, Google Tag Manager, and Meta Events Manager to enable full-funnel visibility and optimization.
- Led conversion rate optimization (CRO) initiatives across landing pages and onboarding flows, improving activation and retention metrics.
Growth Marketing Manager
TXMManpower Solutions
02.2024 - 03.2025
- Owned lead generation and demand acquisition strategy for Freelance Visa, EOR, and Recruitment services, driving consistent inbound inquiries via calls, emails, WhatsApp, and web forms.
- Generated high intent freelance visa inquiries from GCC, MENA, and African markets through paid media, SEO, GEO aligned content, and localized landing pages.
- Led EOR and recruitment service demand generation, attracting B2B client inquiries across multiple industries.
- Managed AED 5,500/month paid media budgets across Google, Meta, and LinkedIn, achieving 3.8x ROAS through audience segmentation and funnel optimization.
- Built SEO and GEO aligned content, contributing to #1 Google ranking in the UAE for “Best EOR Services Provider.”
- Engineered a WhatsApp based lead distribution and conversion funnel, integrating ads with sales follow ups to generate daily inbound leads.
- Converted website traffic into a 56,100+ subscriber newsletter, improving lifecycle engagement and lead nurturing.
Head Of Growth & Marketing
MaskEX Global
, Dubai
07.2022 - 06.2024
- Keynote speaker at Dubai Crypto Summit, shaping industry discussions on blockchain development.
- Organized university crypto trading competitions across Dubai, engaging 400+ participants.
- Generated $157,000 revenue on Spot Trading Using (chiliz token) during the FIFA World Cup campaign
- Expanded brand presence in Africa through crypto tours and strategic campaigns, boosting visibility by 40%.
- Grew registered users by 50% and trading volume by 60% via targeted engagement initiatives.
- Built and managed active crypto communities of 10,000+ users across Africa.
- Delivered blockchain lectures at UAE institutions, raising awareness among emerging professionals.
- Led teams to execute projects on time while maintaining quality standards.
Marketing Manager
R Global Properties
11.2023 - 02.2024
- Led digital and paid media strategy with AED 10,000/month budgets, increasing conversion rates by 30%.
- Improved website traffic by 45% and reduced CPC by 20% through campaign and funnel optimization.
- Integrated SEO, GEO, and paid media strategy to strengthen local and AI-assisted property search visibility.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Performance Marketing Manager
MaskEX
, Dubai
06.2021 - 07.2022
- Spearheaded FIFA World Cup marketing campaign, generating $157K in 27 days. Increased trading volume by 60% through targeted acquisition campaigns.
- Established strong relationships with chiliz directly through exceptional B2B service and communication skills.
Recruitment Specialist
Sadia HR Consultancy
, Dubai
03.2020 - 05.2020
- Post job advertisements on various platforms and manage incoming applications. Actively source candidates through LinkedIn, job boards, and recruitment databases.
- Enhanced candidate pool by proactively sourcing qualified applicants through various channels, such as social media, job boards, and networking events.
- Reduced time to hire with a focus on targeted candidate outreach and timely follow ups with both candidates and hiring managers.
- Maintained an updated database of potential candidates for future opportunities, allowing for quick access to a qualified talent pool.
Senior Administrative Officer
Candor Digital Communications
12.2017 - 11.2019
- Manage all corporate documentation, as well as human resource policies in regard to research, and appointments in compliance with the rules and regulations of the organization.
Education
Bachelor of Science - Computer Science
Universite D’ Abomey Calav"Institut Polytechnique Le Citoyen
Benin Republic 04.2001 -
Bachelor of Science - Computer Science
Universite D’ Abomey Calav"Institut Polytechnique Le Citoyen
Benin Republic 04.2001 -
Skills
Marketing strategy development
Growth strategy development
Generative engine enhancement
Performance marketing expertise
Search engine optimization techniques
Paid media strategy development
Collaborative marketing strategies
Marketing analytics expertise
CRM & Marketing Automation
Revenue Funnel Optimization
Integrated marketing campaigns
Training and mentoring
Customer Service-oriented
Customer segmentation
Product marketing
Accomplishments
- #1 Google Ranking in UAE for EOR Services: Built and optimized a blog page to support long-term organic traffic growth, contributing to #1 Google ranking for “Best EOR services provider in UAE.”
- Built a 56K+ Newsletter Subscriber Base: Converted an existing web page into a high-converting newsletter, attracting over 56,100 organic subscribers and increasing user retention.
- Created High-Converting Affiliate Page: Developed a dedicated affiliate page by restructuring service-related content (Visa, EOR, etc.), improving user experience and driving targeted traffic.
- Grew Niche Social Media Communities: Launched and managed service-specific Facebook Pages and expanded daily content to Instagram, X (Twitter), TikTok, and Medium, each gaining 500+ organic followers, boosting brand presence in multiple niches.
- Launched WhatsApp Sales Funnel for Lead Conversion: Engineered a lead distribution funnel through WhatsApp integrated with active ad campaigns, resulting in daily inquiries and high conversion rates across various service offerings.
- Executed Successful Paid Ad Campaigns: Created and managed targeted ad campaigns on Meta (Facebook & Instagram), LinkedIn, and WhatsApp, generating high-quality leads and successfully closing several deals through direct engagement and follow-up.
Software
Zoho CRM
HubSpot
Brevo
WordPress
Mailchimp
PageSense
SEMrush
Google Analytics
Google Tag Manager
Meta Business Suite
Google Ads
CorelDRAW
ChatGPT
Certification
AI & Digital Marketing
Timeline
Head Of Marketing
Cointracts Prop Firm
06.2025 - 12.2025
Growth Marketing Manager
TXMManpower Solutions
02.2024 - 03.2025
Marketing Manager
R Global Properties
11.2023 - 02.2024
Head Of Growth & Marketing
MaskEX Global
07.2022 - 06.2024
Performance Marketing Manager
MaskEX
06.2021 - 07.2022
Recruitment Specialist
Sadia HR Consultancy
03.2020 - 05.2020
Senior Administrative Officer
Candor Digital Communications
12.2017 - 11.2019
Bachelor of Science - Computer Science
Universite D’ Abomey Calav"Institut Polytechnique Le Citoyen
04.2001 -
Bachelor of Science - Computer Science
Universite D’ Abomey Calav"Institut Polytechnique Le Citoyen
04.2001 -
Custom
- CRM: Bitrix24, HubSpot
- Advertising & PPC: Meta, LinkedIn Ads, WhatsApp, Google Ads
- SEO & SEM: SEMRUSH, Google Tag Manager
- Graphic Design: Canva, CorelDRAW, Photoshop, CapCut
- Email Marketing: Mailchimp, Brevo
- Analytics: Google Analytics, Zoho PageSense