Summary
Overview
Work history
Education
Skills
Certification
On the job trainings
Reference
Languages
Quote
Timeline
Generic
Aniekan ESSIENETTE

Aniekan ESSIENETTE

uyo,Akwa Ibom State

Summary


Motivated Marketing and Communication professional with over 20 years of experience. Recognized for assessing operational needs and developing solutions to save costs, improve revenues, and drive customer satisfaction. Resourceful and well-organized, with excellent leadership and team-building record.

Overview

22
22
years of professional experience
14
14

In Senior Management role

5
5

Professional Certification

Work history

GROUP MANAGER MARKETING AND COMMUNICATION

IBOM AIR
Uyo, Akwa Ibom State
04.2020 - Current
  • Responsible for the overall Marketing and expansion strategy of Ibom Air to position the airline as a strong regional Airline brand,
  • Successful launch of 5 new stations in 4 years.
  • Developed strategy for social media marketing with cohesive messaging across multiple platforms.
  • Guide brand image and ethos to foster winning brand strategy and increase online engagement.
  • Spearhead branding initiatives to boost brand awareness and realign marketing collateral aligned to corporate values and mission.
  • Maintain updated knowledge of emerging marketing trends and technologies, continuously seeking opportunities to enhance strategies.
  • Champion adherence to operational best practices and company policies.
  • Prepare clear, on-point speeches for senior leaders and work with executives on interview preparation.
  • Write press releases and prepare kits for use in media pushes.
  • Attended business, social, and other functions to promote the organization.
  • Establish relationships with media, organized press conferences, and worked closely with news teams.
  • Oversee work of communication specialists producing engaging, crisp writing for diverse PR needs.

MANAGING PARTNER

A AND NE CONSULTS LTD
LAGOS, LEKKI
01.2005 - Current
  • Established an Advertising and Marketing firm to handle advertising and Marketing for select clients with a particular focus on small and medium-scale enterprises while still in active employment
  • Demonstrated exceptional growth by expanding our client base from a standing start to twenty within a remarkably short span of less than two years.
  • Curator of the first MSME trade fair in Akwa Ibom state, The Tropicana trade fair in 2022, with 105 vendors in attendance and sales in the region of one hundred million
  • Manage corporate and personal brands of key executives on a retainer basis.
  • We are known to tailor our services to customer needs and budgets, choosing the media with the optimal ROI for our clients
  • Leverage partnerships with well-established agencies to position clients strategically.
  • Worked with clients to create targeted advertising strategies for key customer demographics.

EXECUTIVE DIRECTOR, MARKETING AND STRATEGY

MICHAEL & CECILIA IBRU FOUNDATION
delta state, Agbara oto
04.2019 - 05.2020
  • Spearheaded the strategic repositioning of the foundation's group of schools, including Michael and Cecilia Ibru University, Michael and Cecilia Foundation Demonstration Schools, and Michael and Cecilia College of Education.
  • Maintained smooth operations by carefully managing office workflow and administrative processes of the Marketing department and two liaison offices, processing over 50 students monthly.
  • A key strategic move was the establishment of the Lagos liaison office, strategically positioned to attract students from the region to the university, thereby significantly contributing to the university's growth.
  • engaged the Secretary of the National University Commission, proposing new, future-forward courses in the university, such as software engineering and cyber security
  • Interpreted underlying risks, business needs, client requirements, and cost structures to increase forecasting accuracy.
  • served as the official spokesperson of the institution, taking speaking engagements
  • Engaged the top service chiefs in Nigeria to discuss establishing a security research institute at the university.

MARKETING MANAGER

IBM WEST AND CENTRAL AFRICA
lagos, Victoria island
08.2013 - 04.2018
  • To strengthen the business and improve results through more effective Market Management
  • Orchestrate the development of marketing and go-to-market strategies to effectively execute planned activities aimed at driving future quarter pipelines and achieving segment performance.
  • Explored new marketing and branding partnerships with high-profile clients, enhancing company reach.
  • Conducted market research to better understand key customer segments.
  • Developed targeted Facebook and Google Ads campaigns.
  • Liaised with sales, technical and customer service teams to drive on-time, under-budget project completion.
  • Advised on marketing strategy with strong industry knowledge.
  • Developed impactful brand and style guides.
  • Monitored campaign performance, adapting strategy as needed to consistently meet business goals.
  • Leveraged industry trends to identify growth opportunities.
  • Produced promotional materials with creative copywriting and photo editing skills.
  • Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.

MARKETING COMMUNICATIONS MANAGER

ALCATEL-LUCENT
Lagos, victoria Island
06.2011 - 07.2013
  • Overseeing the communication and Marketing activity across 14 West and Central African countries since 2011
  • Functions include Brand management, Public Relations, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow and event management, internal communication, and employee branding.
  • Cultivated positive working relationships with media outlets to deliver consistent, strategic coverage.
  • Edited and proofread articles for corporate newsletters for clarity and brand alignment.
  • Composed speeches for organisational leaders to deliver impactful message.
  • Developed content for events and corporate activities.
  • Collaborated with media to identify press and speaker opportunities.
  • Worked with cross-functional teams to devise and implement social media strategies supporting portfolio brands and corporate priorities.
  • Briefed spokespeople as appropriate, helping to shape responses to media enquiries.
  • Researched, created and distributed impactful press releases to targeted media, heightening brand awareness and exposure.
  • Wrote targeted, impactful press releases for heightened brand awareness.
  • Managed department budget and monitored expenditures and costs to reduce overages.

ADVERTING EXECUTIVE

BUSINESSDAY MEDIA LIMITED
LAGOS, FESTAC TOWN
02.2002 - 06.2003
  • Businessday Media Limited is a financial Newspaper that focuses on businesses in Nigeria
  • My job involved sourcing for advert placement by establishing and maintaining business contacts with prospective clients.
  • Created and presented media and advertising packages to prospective customers.
  • Used consultative sales techniques to pinpoint customers' advertising needs and close short-term and long-term sales contracts.
  • Conducted market research to attract clients in new territories.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
  • Constantly surpassed sales target.

Education

Masters Of International Law and Diplomacy - International Law and Diplomacy

University of Lagos
Lagos, Nigeria
09.2005 - 02.2007

B.LIS - Library Archival and Information Studies

University of Ibadan
09.1998 - 09.2001

NYSC - Advertising

Business Day Media Limited
Lagos
01.2002 - 01.2003

SSSC - undefined

Skills

  • Advertising
  • Corporate Communications
  • Corporate Social Responsibility
  • Digital & Print Content Development
  • Digital Marketing
  • Market research and analysis
  • Focus Group & Market Research
  • Development of Training Materials
  • Sales Collateral & Support
  • Public & Media Relations
  • Internal and External communication
  • Departmental budget management
  • Project scheduling
  • Communication skills
  • Public relations
  • Team building
  • Social media marketing
  • Leadership

Certification


Fellow, National Institute of Marketing Nigeria

Member, Chartered Institute of Management Nigeria

Member, American Marketing Association- International

Member, Rotary International District 9110

Member Communication Committee Rotary International 2018-2021 (Evanston Illinois

Associate Member, Advertising Regulatory Council of Nigeria

Associate Member- National Institute of Public Relations

Alumnus, Rotary Foundation- Group Study Exchange Cleveland Ohio-2009


On the job trainings

Aug. 2015: New work of marketing training- IBM MEA- Dubai.

Aug. 2013: Software Marketing- Kenya

Aug. 2011: Situational Leadership Workshop – Lagos, Nigeria.

Feb. 2011: Sales Excellence Training - 16 Modules of training.

Oct. 2010: Effective Leadership and Crucial Conversation Management – Cairo, Egypt

Jul.  2010: Market Intelligence/ Data management training- Velizy France

Reference

Available on request.


Languages

English
Fluent
French
Elementary

Quote

Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill

Timeline

GROUP MANAGER MARKETING AND COMMUNICATION

IBOM AIR
04.2020 - Current

EXECUTIVE DIRECTOR, MARKETING AND STRATEGY

MICHAEL & CECILIA IBRU FOUNDATION
04.2019 - 05.2020

MARKETING MANAGER

IBM WEST AND CENTRAL AFRICA
08.2013 - 04.2018

MARKETING COMMUNICATIONS MANAGER

ALCATEL-LUCENT
06.2011 - 07.2013

Masters Of International Law and Diplomacy - International Law and Diplomacy

University of Lagos
09.2005 - 02.2007

MANAGING PARTNER

A AND NE CONSULTS LTD
01.2005 - Current

ADVERTING EXECUTIVE

BUSINESSDAY MEDIA LIMITED
02.2002 - 06.2003

NYSC - Advertising

Business Day Media Limited
01.2002 - 01.2003

B.LIS - Library Archival and Information Studies

University of Ibadan
09.1998 - 09.2001

SSSC - undefined

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Aniekan ESSIENETTE