AMEH IGNATIUS
FCT
Summary
Strategic Expertise: Over13 years of success in public relations, strategic marketing communications and brand management across healthcare, Energy, Power, Oil & Gas, government, International Organizations/Agencies Public Relations Management: Developed and executed PR strategies, fostering positive media relations, ensuring consistent corporate narrative. Brand Development and Management: Spearheaded initiatives that boosted brand recognition by30% and enhanced audience engagement by37% through innovative campaigns and strategic visibility projects. Stakeholder Engagement: Achieved a 95% client satisfaction rate strengthening relationships with key stakeholders enhancing engagement by35%. Crisis Communication: Proven ability to lead crisis management efforts, protecting organizational reputation in highly regulated industries. Event and Campaign Leadership: Successfully managed high-profile events, campaigns, and documentary projects, positioning brands as industry leaders. Business Development: Built and maintained partnerships with government, international organizations, public, industry stakeholders to advance business goals.
Overview
14
14
years of professional experience
1
1
Certification
Work History
HEAD OF CORPORATE COMMUNICATIONS & PUBLIC RELATIONS
BLUEPRINTS MEDIA GROUP
06.2017 - Current
- Spearhead Marketing and Corporate communications efforts as the primary liaison between Business-to-Customers B2C, Business-to-Government (B2G), international, governmental, and non- governmental bodies; Ministries, Agencies, Parastatals, ECOWAS, United Nations, USAID, UK-DFID, Global Fund, EU funded project/programs Healthcare Industry ensuring seamless Stakeholders engagement, service provision & collaboration driving commercial efforts
- Responsible for developing and implementing Company’s strategic marketing plans and PR Strategies, managing budgets, analyzing data to measure success, proposal development, managing Healthcare Communication including PR, Brand Management, coordinating teams to ensure processes and procedures for operational effectiveness and efficiency
- Designed, implemented marketing and PR strategic communications strategy, campaigns for public, government, International Organizations that increased public engagement by35%
- This included social media strategy, video assets, newsletters, paid advertising campaigns, Influencer collaboration, stakeholder management, stakeholder engagements, community engagement activities, prints, outdoor, significantly boosting the organization’s public profile
- Develop and execute crisis management communication plans to address potential challenges and protect the company’s reputation management
- Strategic Communication Planning: Organized digital campaigns, print and outdoor for New Product development NPD, Product launches, trade shows, conferences, corporate events with key media outlets, resulting in a25% increase in positive media mentions and a 30% increase in media inquiries
- Implement Strategic PR Planning to enhance brand visibility, track PR metrics, PR Software Tools, analyze campaign effectiveness, and provide insights to refine future strategies, generating a30% increase in the end of the commercial sales team converting leads into customers.
Public Relations Communications Lead
BLUEPRINTS MEDIA GROUP
06.2015 - 05.2017
- Develop and maintain strong relationships with public, government officials, Networking with procurement managers, heads of procurement divisions, Directors, and other key decision-makers within government agencies
- Develop and manage the company’s brand identity and messaging
- Secured high-profile media placements for United Nations IOM-Nigeria IOMX3 Waka Well West Africa campaign through effective media relations and pitch strategies, Strategic Communication, event management, event planning and execution, Content Management Systems (CMS) resulting in a25% increase in positive Media Coverage Analysis and improved public image perception
- Brand Storytelling: Craft compelling High-Quality Content Development narratives that highlight brand’s unique value proposition, innovation, and impact on the community
- Improving Public Perception Analysis
- Identify and pursue potential business opportunities with public, government agencies, including bids, tenders, and RFPs, RFQs, Expression of Interest EOI, Public-private partnerships (PPP) including Media Relationship Management
- Provided sound editorial judgment on communication materials, press releases writing, crisis communication plans, ensuring alignment with stakeholder interests, enhance the credibility and impact of public statements
- Maintained Customer engagement and interactions, partnerships, media relations, Brand Management and collaborative activities with public government, international organizations and Employee Engagement
- Conducts market research to identify government needs and align the company’s offerings in line with baseline evaluations for informed decisions
- Develop, execute multi-year PR/marketing plan, content creation, content management, lead generation, Copywriting, event management, planning, media briefings, Health Awareness Campaigns, conferences, seminars, workshops
- Articulate, devise and execute comprehensive communication metrics, PR strategies to facilitate effective coordination and monitoring of partnerships with the government, driving successful project outcomes, sales, fostering collaborative endeavors, attention to detail, fostering organizational visibility
- Lead, create, update, supervise digital communications, brand identity, brand awareness, media strategy, media operations, visibility and marketing strategies, storytelling, launches, events, promotions; website, web content writing and other social media platforms (LinkedIn, Twitter, Facebook, Instagram), develop inherent strategies for visibility
- Initiate online presence, Marketing campaigns, including development of marketing materials
- Provided leadership, strategic thinking, directed comprehensive branding advertising PR campaigns of new products that increased brand recognition and engagement by40%, leveraging innovative digital marketing strategy, tactics, social media management tools, Brand Advocacy, data-driven insights
- Managed teams responsible for online presence, Social Media Optimization (SMO), website administration, Web Content Management, content marketing, Media Outreach, seamless user experience, implementing changes that increased site traffic by35%
- Search Engine Optimization (SEO), Google Analytics, Adobe Creative Suite (Photoshop, Illustrator, InDesign, WordPress).
PR & Corporate Communications Office Manager Abuja Office
G-EURAFRIC
06.2011 - 05.2015
- Developed, implemented, monitored Successful Public Relations Campaigns and government relations strategies for the Group’s subsidiaries in Energy, Power, Oil and Gas, EPC sectors to maintain brand, sales, corporate image and regulatory compliance business outcomes
- Developed and executed comprehensive PR and marketing strategies aligned with the company’s overall business objectives
- Created effective PR, marketing communication strategies and served as head liaison to Government Agencies; Ministries, NNPC, PPPRA, DPR-NUPRC, REA, CBN, international partners including World Bank/Project Management Unit
- Provided creative development support for internal communication and external communication channel efforts, advertising campaigns across various channels including print digital and outdoor publications, web sites, electronic, media production, community engagement and Market research
- Managed key stakeholders in oil and gas industry, Upstream Sector, Energy Sector, Power, NNPC, DPR/NUPRC, NPDC, NAPIMS, NIPEX, NCDMB, PPPRA/NMDPRA, NBET, other external Stakeholders and External Relations team, Central Bank of Nigeria CBN, DMO, National Assembly, Presidency
- External Relations Management; Collaborated seamlessly with external counterparts to achieve successful business outcomes, joint venture partnerships and sustainability ensuring seamless Stakeholder Collaboration
- Leading marketing Communications, Prepare and deliver Weekly and Monthly Management reports to C-Executives in Lagos and Abuja
- Ensure timely Tender and Bid Management and identification of new opportunities, responded to RFPs, RFQs, Information Memorandum IMs
- Facilitated and attended high-level Technical Review Meetings with delegation of Government Ministries, Agencies, commission and International JV Partners in project execution
- Provided administrative, logistical, and operational support for C-Executives and project office, conducting management of technical duties associated with large projects including budget management
- Conducted research, data analysis, and document generation for special projects, providing insights and recommendations for marketing and communications initiatives, business development drive
- Team collaboration; Collaborated with Marketing and Partnership, sales, advocacy teams for performance management, business administration, ensuring communication plans aligned with business objectives
- Developed office policies and procedures, implemented new systems for office management improvements, administrative support as necessary
- Promoted, publicize and archive activities and successes in the production of information and communicational materials, brand communications through diverse communication platforms, press releases, media outlets, print, imagery and video including media relations with journalists
- Established and maintained business relationship with key internal and external stakeholders including media training, public communication relations (PR), branding agencies, and other governmental agencies
- Primary contact for media inquiries and requests for information, financial management
- Disseminate information, when necessary, in response to company and client inquiries
- Implemented Cross-Functional initiatives, development and execution of an effective marketing and communication strategy, Corporate Social Responsibility (CSR) Environmental Impact, promoting strategic approach within projects implementation Contract lifecycle management
- Track, analyze marketing performance metrics to optimize campaigns and measure ROI
Education
MSc. - Environmental Resource Management
Project Management College
11-2024
Executive Masters - Project Management
Project Management College UK
11-2008
BSc. - Geology & Mining
University of Jos
10-2008
Professional Certification Studies - Public Relations
NIGERIAN INSTITUTE OF PUBLIC RELATIONS, CHARTERED
Abuja, FCT, Nigeria06-2024
Professional Studies - Business Administration And Management
African Management Institute/Lagos Business School
Kenya & Nigeria07-2016
Professional Studies - Project Management
British Project Professional Society UK
United Kingdom04-2013
Certification in Global Project Management - Project Management
British Project Professional Society UK
Queen Mary College, University Of London10-2012
Proficiency Certificate in Management (CIM) - Business Management
Nigerian Institute of Management, Chartered (NIM),
Abuja, FCT, Nigeria10-2009
General Health, Safety & Environment - Health Care Administration
Dexter & Heros Consulting
Abuja, FCT, Nigeria10-2010
Work Place Employability & Effectiveness Skills - Human Resources Management
Skills Edge Consulting
Abuja, FCT, Nigeria07-2010
Certificate in Server & Data Base Administration - Computing Software And Database Management
NIIT/Oracle University
05-2009
Certificate in Industrial / Oilfield Health Safety - Health Administration
MMC Management Consulting Nigeria
11-2008
Skills
- Strategic Communication
- Public Relations/ Networking
- Business Development/Marketing
- Government Relations
- Stakeholders Management
- Project Management/ Problem-Solving
- Digital Marketing / Digital Campaigns
- Press Releases & Speeches
- Business Relationship Management
- Brand Management
- Administration /Team Collaboration
- Strategic Planning/ Analytical and Problem-Solving Skills
- Financial / Budget Management
- Microsoft Office Suite (Word, Excel, PowerPoint), Presentations
- Customer Service/ Leadership
- Cross-functional Collaboration
- Event Planning and Management
- International Relations/Cooperation
- Brand Activation/Product Launch
- Conflict Management/Dispute Resolution/ PR Software Tools
- Negotiation Skills / Deal Closure
- Performance Monitoring/ Crisis Communications/Crisis Management
- Time management
- Attention to detail
- Flexible and adaptable
- Multitasking
- Dependable and responsible
- Excellent communication
Certification
- NIPR Chartered Master Class Program
- African Management Institute/Gordon Institute of Business Science, University of Pretoria/Strathmore Business School/ Pan Atlantic University, Lagos Business School Brand Building, Marketing Plan, Marketing Segmentation, Targeting and Positioning, Business Finance & Funding, Business Plan, Self-Management, Personal Productivity, Effective Communication, Time Management, Customer Relationship Marketing, Setting Goals for Success |2016
- British Project Professional Society London, United Kingdom Global Project Management and Change Management (UK) |2013 Project In A Controlled Environment, Foundation & Practitioner PRINCE2 |2013
- Global Project Management (UK) | Queen Mary College, University of London2012
- Certification in Global Project Management (PMP) British Project Professional Society, United |2012
- Nigerian Institute of Management, Chartered (NIM), Proficiency Certificate in Management (CIM)2010
- General Health, Safety & Environment (HSE) | Dexter & Herons Consulting,2010
- Work Place Employability & Effectiveness Skills | Skills Edge Consulting,2010
- Certificate in Server & Data Base Administration (DBA) Solaris & Oracle10g | NIIT/Oracle University UK,2009
- Certificate in Industrial / Oilfield Health Safety & Environmental Management | MMC Management Consulting Nigeria |2008
- Management Express Program, Entrepreneurship Development & Marketing | British Council,2008
References
Available on Request
Hobbies and Interests
International Relations, Diplomacy, Volunteering, Travelling, Reading Motivational Books, Playing Tennis
Accomplishments
- PR Communications Director responsible for building and maintaining relationships with public, government bodies, international agencies and key personnel for business and commercialization purposes.
- Lead Consultant, successfully executed the United Nations UN International Organization for Migration (IOM) New product X3 Marketing Campaign Launch West Africa, Managing Migration through Development MMDP2.0, the European Union/ECOWAS communications consultancy project, developing and implementing communication and visibility services for the ECOWAS/EU PSS Project.
- Executed International development programs funded by the Global Fund, World Bank, United States Agency for International Development (USAID), optimizing service delivery and achieving a25% increase in collaborative efficiency across cross-functional teams within12 months.
- Led teams responsible for content creation, graphics design, curation, and management across all Social Media Platforms to drive audience growth and engagement. Produced targeted multi-media materials among the segmented audiences with flexibility and adaptability drives including Automotive marketing for automotive industry.
- Successfully led the execution of over50 high-profile events, maintaining a95% client satisfaction rate through meticulous planning, execution, and post-event analysis and Health Awareness Campaigns like World Aids Day et al.
- Developed and implemented commercialization, innovative branding and paid advertising solutions, boosting brand recognition by35% and consistently achieving and surpassing communication objectives.
- Successfully managed PR campaigns across diverse cultural contexts in West Africa, fostering greater regional understanding and collaboration.
Affiliations
- British Project Professional Society UK
- Project Management Institute (PMI)
- Nigerian Institute of Management Chartered (NIM)
- Member, HIVE AFRICA Global Leaders
- Member, Nigeria Institute of Public Relations (NIPR) Chartered/Global Alliance for Public Relations and Communication Management
- Nigerian Union of Journalist (NUJ)
- Chartered Institute of Professional Printers of Nigeria (CIPPON) & Abuja Professional Printers Association (APPA)
- Nigerian Association of Petroleum Explorationists & American Association of Petroleum Geologists (NAPE/AAPG)
CLIENTS SERVICED / PORTFOLIO
- United Nations (UN)
- Economic Community of West African States (ECOWAS)
- Icap Global Health
- NNPC
- National Assembly
- NCDMB
- Federal Government of Nigeria FGN Presidency
- World Bank/PMU/REA
- United States Agency for International Development USAID funded projects
- UK DFID Department for International Development
- USAID/MCSP
- Save the Children International UK
- Nutrition International Canada
- Global Fund Malaria Project
- Christian Aid UK
- Action Aid Nigeria
- Water Aid Nigeria
- USAID/Chemonics International
- UK-DFID/ Voices for Change V4C Partnership Transforming Health System PATHS2
- IPHEIGO International Nigeria USA
- US/AHF Nigeria
- UK-DFID/PERL Partnership to Engage Reform and Learn
- UK-DFID/ARC Project Accountable Responsive and Capable Government
- Finca International
- Palladium International Development
- Mercy corps International
- Population Service International PSI
- Breakthrough Action Media
- GIZ / NESP Nigeria Energy Support Program
- USAID/AHNi
- USAID/MSH Management Science for Health
- Malaria Consortium UK
- World Bank/NIEPEP Nigeria Partnership for Education Project
- AECF /AAW Africa Agri Business Window
- USAID/NERI North East Regional Initiative
- UK DFID/ FOSTER Facility for Oil Sector Transparency in Nigeria
- FGHiN - Friends for Global Health in Nigeria
- CLEEN Foundation
- UKAID/ Palladium ECP Engaged Citizens Pillar
- IHVN Institute for Human Virology Global Fund/ARFH
International Relations, Diplomacy, Volunteering, Travelling, Reading Motivational Books,
Volunteering@ Aids Healthcare Foundation, Help Keep Clean Foundation, FAHAN Foundation
Timeline
HEAD OF CORPORATE COMMUNICATIONS & PUBLIC RELATIONS
BLUEPRINTS MEDIA GROUP
06.2017 - Current
Public Relations Communications Lead
BLUEPRINTS MEDIA GROUP
06.2015 - 05.2017
PR & Corporate Communications Office Manager Abuja Office
G-EURAFRIC
06.2011 - 05.2015
- NIPR Chartered Master Class Program
- African Management Institute/Gordon Institute of Business Science, University of Pretoria/Strathmore Business School/ Pan Atlantic University, Lagos Business School Brand Building, Marketing Plan, Marketing Segmentation, Targeting and Positioning, Business Finance & Funding, Business Plan, Self-Management, Personal Productivity, Effective Communication, Time Management, Customer Relationship Marketing, Setting Goals for Success |2016
- British Project Professional Society London, United Kingdom Global Project Management and Change Management (UK) |2013 Project In A Controlled Environment, Foundation & Practitioner PRINCE2 |2013
- Global Project Management (UK) | Queen Mary College, University of London2012
- Certification in Global Project Management (PMP) British Project Professional Society, United |2012
- Nigerian Institute of Management, Chartered (NIM), Proficiency Certificate in Management (CIM)2010
- General Health, Safety & Environment (HSE) | Dexter & Herons Consulting,2010
- Work Place Employability & Effectiveness Skills | Skills Edge Consulting,2010
- Certificate in Server & Data Base Administration (DBA) Solaris & Oracle10g | NIIT/Oracle University UK,2009
- Certificate in Industrial / Oilfield Health Safety & Environmental Management | MMC Management Consulting Nigeria |2008
- Management Express Program, Entrepreneurship Development & Marketing | British Council,2008
MSc. - Environmental Resource Management
Project Management College
Executive Masters - Project Management
Project Management College UK
BSc. - Geology & Mining
University of Jos
Professional Certification Studies - Public Relations
NIGERIAN INSTITUTE OF PUBLIC RELATIONS, CHARTERED
Professional Studies - Business Administration And Management
African Management Institute/Lagos Business School
Professional Studies - Project Management
British Project Professional Society UK
Certification in Global Project Management - Project Management
British Project Professional Society UK
Proficiency Certificate in Management (CIM) - Business Management
Nigerian Institute of Management, Chartered (NIM),
General Health, Safety & Environment - Health Care Administration
Dexter & Heros Consulting
Work Place Employability & Effectiveness Skills - Human Resources Management
Skills Edge Consulting
Certificate in Server & Data Base Administration - Computing Software And Database Management
NIIT/Oracle University
Certificate in Industrial / Oilfield Health Safety - Health Administration
MMC Management Consulting Nigeria
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