Aliyu Saratu Dauda
Jos,Nigeria
Summary
Strategic communications leader with 12+ years of experience driving institutional visibility, stakeholder engagement, and public advocacy across Nigeria's power sector, oil & gas, and public institutions. I have built and led high-performing teams, managed multi-state communication operations, and delivered measurable results that strengthened organizational reputation and operational stability. My track record includes achieving zero regulatory sanctions through proactive stakeholder management, earning institutional recognition for conflict resolution initiatives, and scaling communication strategies across four franchise states. I bring deep expertise in AML/CFT-aligned governance communication, crisis management, and cross-cultural engagement, skills that directly support GIABA’s mission to strengthen financial integrity across West Africa.
Overview
16
16
years of professional experience
2025
2025
years of post-secondary education
1
1
Certification
Work history
Head, Corporate Communications & Brand Management
Jos Electricity Distribution Plc (JED Plc)
Jos
2025.01 - 2026.02
- Oversee all corporate communications, brand management, media relations, stakeholder engagement, CSR, and community engagement initiatives across four franchise states (Plateau, Benue, Bauchi, and Gombe). Lead an organisation-wide team of communication professionals distributed across states to ensure consistency, strategic alignment, and operational excellence.
- Develop and implement multi-channel communication strategies, leveraging radio, television, podcasts, social media, town criers, media relations and community engagement platforms among others evolving platforms.
- Direct digital communication content production, including website management, corporate videos, photography, and publications.
- Strengthen relationships with state governments, regulatory bodies, customers, and communities, achieving zero regulatory sanctions to the organisation.
- Led crisis communication and community conflict resolution initiatives, earning the ‘Community Impact and Stability Award’ for pioneering peaceful engagement between communities and JED Plc.
- Enhance institutional visibility and advocacy via strategic media relations, executive presentations, and public engagement programs.
- Supervise team performance, mentoring staff, and fostering cross-state collaboration and operational efficiency.
External Communications & Public Relations Team Lead
Jos Electricity Distribution Plc (JED Plc)
Jos
2020.01 - 2024.01
- Served as primary liaison between the company, media outlets, and key stakeholders, managing external communications and public relations functions.
- Designed and implemented communication campaigns targeting communities, customers, and regulatory agencies, resulting in measurable improvements in organizational reputation.
- Coordinated digital content development, social media strategies, and press release production that amplified company initiatives and increased public engagement.
- Supported CSR programs and regional engagement, contributing to increased public trust and stakeholder confidence.
Head, Corporate Communications & Brand Management Department
Jos Electricity Distribution Plc (JED Plc)
Jos
2018.01 - 2020.01
- Directed enterprise-wide corporate communications and brand strategy for a regional electricity distribution utility serving multiple states in Nigeria, overseeing integrated internal and external communications across a diverse and high-demand operational landscape.
- Designed and executed strategic communication frameworks aligned with power sector reforms, regulatory compliance requirements, and evolving customer protection standards within a developing energy market.
- Led stakeholder engagement across government institutions, regulators, host communities, industrial customers, and civil society organizations, strengthening trust and reinforcing the company’s social license to operate.
- Served as chief media spokesperson and strategic advisor to executive leadership, managing national and regional media relations, crisis communication, and reputation risk mitigation during service disruptions, billing reforms, and operational transitions.
- Developed multi-channel public engagement campaigns (broadcast media, print, digital, and grassroots forums) to improve transparency, customer awareness, and revenue assurance outcomes in a reform-driven utility environment.
- Spearheaded community-based engagement models that reduced operational resistance, improved dispute resolution processes, and enhanced acceptance of infrastructure and service improvement initiatives.
- Strengthened internal communication architecture to align workforce performance with corporate strategy, introducing structured messaging systems that reinforced accountability, safety awareness, and service excellence culture.
- Oversaw corporate branding, executive communications, publication management, and strategic content development, ensuring message consistency, policy alignment, and adherence to international best practices in corporate governance.
- Collaborated with cross-functional leadership teams (operations, regulatory, finance, and customer service) to integrate communication strategy into enterprise risk management and business continuity planning.
External Communications & Public Relations Officer
Jos Electricity Distribution Plc (JED Plc)
Jos
2017.01 - 2018.01
- Assisted in the development and dissemination of public communications, including press releases, radio, TV, and community engagement materials.
- Supported media monitoring and reporting functions to ensure regulatory compliance and institutional visibility.
- Contributed to the planning and execution of outreach campaigns, including customer sensitization and stakeholder engagement programs.
Executive Assistant to the Managing Director/CEO
Jos Electricity Distribution (JED) Plc
Jos
2014.01 - 2017.01
- Provide strategic and operational support to the MD, ensuring seamless coordination across business functions and special projects.
- Analyze operational and strategic issues, assess risks, and present actionable recommendations to the MD.
- Prepare high-level reports, presentations, speeches, and correspondences on behalf of the MD.
- Serve as liaison between the MD, key stakeholders, and departments to drive organizational objectives.
- Manage MD’s schedule, travel, logistics, and communications to optimize time and efficiency.
- Represent the MD in meetings, conferences, and strategic initiatives as required.
- Support the development of strategic partnerships and maintain critical business relationships.
Executive Assistant to the Managing Director/CEO
Competro Oil & Gas Limited
Abuja
2012.01 - 2014.01
- Supported strategic planning, sales, and marketing initiatives across the company, contributing to business development objectives.
- Liaised with NNPC/PPMC on allocation and regulatory matters, building relationships with key government stakeholders.
- Negotiated contract terms and pricing with construction and service providers, demonstrating commercial acumen.
- Supervised sales and marketing personnel, driving team performance and revenue objectives.
Investment Consultant – One Stop Investment Centre (OSIC), (NYSC)
Nigerian Investment Promotion Commission (NIPC)
Abuja
2010.01 - 2011.01
- Facilitated foreign investment inquiries and permit processing, supporting Nigeria’s investment promotion objectives.
- Delivered presentations on investment procedures and OSIC programs to national and international stakeholders.
- Produced reports and executive briefs for decision-making at senior management levels.
- Assisted in organizing investment forums, press conferences, and stakeholder events that promoted Nigeria as an investment destination.
Education
M.A. - English Language
University of Jos
Plateau State, NigeriaB.A. (Hons.) - English Language
University of Abuja
Abuja, NigeriaSkills
- Strategic Communication & Executive Messaging
- Crisis Communication & Conflict Resolution
- Team Leadership & Performance Management
- Digital Communication & Content Strategy
- Policy Communication & Advocacy
- Stakeholder Engagement & Government Liaison
- AML/CFT Governance Communication
- Media Relations & Press Management
- CSR Program Design & Execution
- Cross-Cultural & Regional Engagement
Certification
- Phillips Consulting – High Impact Business Communication
- Nigerian Institute of Management (Chartered) – Administrative Management
- Managing Middlescence for Organizational Performance
- High-Impact Leadership Programme
- Inter-DisCo Communications Management & Competency Training (ANED)
LANGUAGE PROFICIENCY
English: Fluent (Professional Working Proficiency)
Yoruba: Fluent (Professional Working Proficiency)
Hausa: Conversational
TECHNICAL SKILLS
- Website Management & Content Development
- Social Media & Digital Communication Strategy
- Media Monitoring & Analytics
- Brand Management
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) – Advanced
- Google Workspace (Docs, Sheets, Slides) – Advanced
- Executive Reporting & Presentation Design
- Virtual Collaboration Tools (Zoom, Teams, Meet)
- Document Management & Electronic Filing Systems
Affiliations
- Nigerian Institute of Public Relations (NIPR)
- Nigerian Institute of Management (NIM)
- Association of Nigerian Electricity Distributors (ANED)
AWARDS & RECOGNITIONS
Community Impact and Stability Award – Jos Electricity Distribution Plc, Awarded for leading conflict resolution initiatives with host communities, enhancing operational stability and corporate reputation.
REFERENCES
1. Engr. Sediko Douka
Former Commissioner for Infrastructure, Energy, Mines, Water Resources and Digitalization, ECOWAS
📞 +234 803 765 6074 | ✉ sarkinoma1965@yahoo.fr
2. Abba Aliyu
Managing Director, Rural Electrification Agency
📞 +234 803 637 2228 | ✉ abba.aliyu.aa@gmail.com
3. Prof. Ahidjo U. Embugushiki
Head, Department of English & Literary Studies, University of Jos
📞 +234 806 537 5482 | ✉ ahidjoembugushiki@gmail.com
DECLARATION
I Aliyu Saratu Dauda hereby declare that all the information provided in this curriculum vitae is true and accurate to the best of my knowledge. I understand that any false statement may result in disqualification from the recruitment process or termination of employment.
Signature:
Date: 2026-02-25
Timeline
Head, Corporate Communications & Brand Management
Jos Electricity Distribution Plc (JED Plc)
2025.01 - 2026.02
External Communications & Public Relations Team Lead
Jos Electricity Distribution Plc (JED Plc)
2020.01 - 2024.01
Head, Corporate Communications & Brand Management Department
Jos Electricity Distribution Plc (JED Plc)
2018.01 - 2020.01
External Communications & Public Relations Officer
Jos Electricity Distribution Plc (JED Plc)
2017.01 - 2018.01
Executive Assistant to the Managing Director/CEO
Jos Electricity Distribution (JED) Plc
2014.01 - 2017.01
Executive Assistant to the Managing Director/CEO
Competro Oil & Gas Limited
2012.01 - 2014.01
Investment Consultant – One Stop Investment Centre (OSIC), (NYSC)
Nigerian Investment Promotion Commission (NIPC)
2010.01 - 2011.01
B.A. (Hons.) - English Language
University of Abuja
M.A. - English Language
University of Jos