Alisha Kumar

• Responsible for implementing measures to enhance team productivity, grow business NND, and expand market share within the region according to internal procedures
• Effectively trains the sales team and distributors with primary focus on achieving overall efficiency of the sales channel
• Performs market research and competition analysis for existing products and redistribution channels, thus contributing to an effective go-to-market (GTM) strategy for products in the market
• Conducts analysis of 3-month sales reports with key focus on finding resource reallocation opportunities and consequently achieve set business goals
• Manages and controls secondary sales, market share, numeric distribution, and demand planning for 3 product portfolios in Kano market

Key achievements

• Successfully increased the number of retail outlets controlled by the team to 200.
• Increased secondary sales within a period of 6 months by 31% through identification of business gaps, improvement of customer relations, and establishment of new sales channels.
• Successfully implemented various below-the-line (BTL) marketing strategies, such as market activation, retail topping, and town storming, resultantly achieving a 29% growth in retail touch points
• Effectively restructured the redistribution channel, sales team, and route plan, resultantly achieving 87% route adherence. This update led to a 24% growth in productivity, 30% boost in secondary sales, and 84% increase in inflow of new clients.

• Improved secondary sales by leveraging excellent communication skills
• Promptly and effectively handled client queries and concerns in the VIP suite to ensure smooth operation
• Successfully managed 20-30 VIP guests and delivered top-notch services, thus boosting overall client satisfaction, and contributing to achievement of event targets for the entire team.

• Achieved 20% cost reduction of wedding event planning and execution by overseeing all relevant budget preparations
• Successfully reduced the cost of corporate events by 15% through venue partnerships and vendor replacements whenever needed.

• Regularly audited pay slips for all the company’s employees and compiled the whole data on Excel spreadsheets for future references and to spot and rectify any present errors
• Reorganized joining and verification documents for all employees to ensure compliance according to internal procedures
• Responsible for auditing all stockrooms and the items available in each to ensure compliance with all regulations and identify potential risks.

• Generated and implemented creative campaign ideas that significantly boosted the brands social media presence
• Brainstormed, evaluated, and effected customer attraction strategies during Christmas, New Year’s, and Valentine’s Day
• Designed and implemented new marketing strategies aimed at attracting and familiarizing clients with available products
• Improved overall client satisfaction based on in-store and online surveys by supervising all activities and aspects of customer service like food quality
• Assisted the designer in making new indomie flavors and packaging of paper bags.

• Collaboratively worked with a team to design and develop a mobile application for brand promotion
• Acquired basic Digital Marketing skills while working in the field
• Formulated and implemented an algorithm-savvy Instagram product promotion strategy through collaboration with top influencers.