Google Console
ALFRED LAZARUS
DIGITAL MARKETING MANAGER
Summary
Experienced Digital marketing professional with five years of leadership experience in fintech, technological hubs, edtech, and Algorand blockchain.
Excellent reputation for meeting company goals, providing team leadership, and delivering effective strategies.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Digital Marketing Trainer
ForHer Organisation
Uyo
09.2022 - 10.2022
- Developed digital marketing courses outline to support the cohort.
- Delivered Digital Marketing training in a comfortable, organized and creative manner using an updated pattern.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Explained complex concepts in simple terms without sidelining the meaning.
Head of Digital Marketing
FairMeme Algo
Remote
01.2022 - 08.2022
- Developed digital marketing strategies by studying competitors, tracked conversations around products and demand, identifying customers and monitoring competition.
- Increased brand awareness through the creation and management of social media channels, boosting social media engagement by 550% in the web3 Space.
- Implemented weekly promotional and editorial strategies to improve web3 users' engagement across Telegram, Discord and Twitter.
- Continually maintained and improved the company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
Contract -Head of Content
RemedyPortal
Remote
08.2021 - 01.2022
- Used coordination and planning skills to achieve results according to schedule.
- Sourced and created more than 5000 content across different niches in a 5-man team within three months.
- Developed content assets beyond the written word. Analyzed how to communicate our message through new media assets
- Worked alongside the development team and creative guys
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Digital Marketing Manager
Start Innovation Hub
Uyo
05.2020 - 11.2021
- Masterminded highly successful digital strategies for various platforms which attract customer engagement by 90%
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed and manage content road maps and calendars for client content campaigns in conjunction with the Production Manager and the Client Services team, aligned to key SEO goals.
- Increased our client base with a positive response to services.
- Monitored and evaluated website and Social Media analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
Education
Bachelor of Engineering - Computer Engineering
Institut Superieur De Formation Professionelle
Benin Republic 05.2015 - 06.2019
Skills
Social Media Management
Search Engine Optimisation
Google Analytics
Content Writing
Digital Marketing Strategy
Leadership
HTML/CSS
Software
Google Doc
Trello
Google Sheet
Buffer/Hootsuite
Grammarly
Timeline
Digital Marketing Trainer
ForHer Organisation
09.2022 - 10.2022
Head of Digital Marketing
FairMeme Algo
01.2022 - 08.2022
Contract -Head of Content
RemedyPortal
08.2021 - 01.2022
Digital Marketing Manager
Start Innovation Hub
05.2020 - 11.2021
Bachelor of Engineering - Computer Engineering
Institut Superieur De Formation Professionelle
05.2015 - 06.2019