Alex Anadi

Successfully marketed and sold residential and commercial properties, consistently meeting and exceeding individual and team sales targets.

• Developed and maintained a robust client pipeline through direct marketing, referrals, and networking within Abuja’s real estate market.

• Conducted detailed market research and competitive analysis to provide management with actionable intelligence on pricing, demand trends, and emerging opportunities.

• Collaborated with the marketing team to design and execute digital campaigns that improved brand visibility and lead generation across social media platforms.

• Delivered persuasive sales presentations and property tours to prospective buyers, highlighting investment potential, location advantages, and financing options.

• Strengthened realtor partnerships through effective coordination and participation in the Real Forte Realtor Incentive Program, increasing partner-driven sales.

• Ensured excellent customer service and after-sales follow-up, resulting in a high rate of client satisfaction and repeat referrals.

• Prepared periodic sales and performance reports, analyzed conversion rates, and recommended strategic adjustments to improve closing efficiency.

• Supported management in product pricing reviews and promotional planning by providing timely market intelligence and buyer feedback.

• Directed the production of digital assets, including videos, graphics, and interactive tools, to support marketing campaigns.
• Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
• Provided support for organic social media efforts by creating engaging posts that drove audience engagement.
• Created engaging content for social media platforms, including Facebook, Twitter, and Instagram, to foster community growth.
• Improved search-related activities through ongoing analysis, experimentation or optimization tests.
• Oversaw the development and maintenance of the company website, improving user experience and engagement.

• Met with clients to negotiate management and service contracts.
• Communicated with landlord and property manager to respond to critical lease-related notices about commencements, renewals and related documents.
• Participated in meetings between investors and ownership groups and property managers regarding investment decisions related to portfolio holdings.