Akinola Oyewobi
Abuja,Nigeria
Summary
Search-led digital strategist and editor with over 9 years’ experience building entity-driven content ecosystems that perform across traditional search engines and AI-powered answer engines. Proven ability to position brands as credible, citable sources of truth by combining strong editorial judgement, modern SEO practices, and data-informed strategy. Experienced in E-E-A-T optimisation, topic clustering, information-gain content, and adapting publishing strategies for AEO, zero-click search, and emerging generative search environments.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work history
SEO & Content Strategy Lead
Leaving Nigeria
Abuja, FCT
01.2020 - 01.2026
- Built and executed entity-based SEO and content strategy that drove over 300% year-on-year organic traffic growth, increasing annual traffic from 16,981 (2024) to 68,253 (2025).
- Designed and implemented entity-driven topic clusters across visas, scholarships, international education, and migration pathways, strengthening semantic authority.
- Produced and edited high-information-gain content structured for Featured Snippets, zero-click search, and AI-generated answers.
- Optimised content structure and intent alignment to improve eligibility for Answer Engine visibility and conversational search discovery.
- Established editorial and E-E-A-T standards (authorship, sourcing, consistency) that improved trust, content longevity, and reuse across platforms.
- Monitored performance using Google Search Console and Semrush, using insights to refine content prioritisation and structure.
Assistant Head, Digital Strategy and Technology
Premium Times
Abuja, FCT
09.2019 - 01.2026
- Lead search-informed digital and content strategies for a high-authority news organisation, aligning editorial output with SEO best practices and evolving search behaviour.
- Collaborate with newsroom editors to improve discoverability, semantic relevance, and long-tail search performance.
- Deliver SEO and digital optimisation training for internal teams and partner organisations, contributing to measurable improvements in organic visibility.
- Oversee analytics across GA4, Google Search Console, and third-party tools, translating insights into actionable editorial and platform decisions.
- Support initiatives that strengthen brand authority, trust signals, and citation-worthiness across digital platforms.
Media and Communications Manager (Volunteer)
FIST Africa
Abuja, FCT
01.2018 - 01.2026
- Created digital campaigns and press materials that increased media visibility and online engagement.
- Managed brand messaging across digital platforms with attention to consistency and credibility.
Digital Communications Manager (Consultant)
Madiba Foundation for Good Governance
Abuja, FCT
05.2022 - 06.2023
- Developed and executed multi-channel communication strategies with emphasis on message clarity, reach, and audience trust.
- Managed editorial calendars and content performance tracking to support organisational goals.
- Used data insights to continuously refine content effectiveness.
President
AIESEC
Abuja, FCT
01.2015 - 05.2015
- Provided strategic leadership for the local chapter, overseeing communications, marketing, partnerships, and programme delivery.
- Set organisational direction and coordinated cross-functional teams responsible for outreach, content, and engagement.
- Represented the organisation in stakeholder engagements with universities, partners, and national leadership.
- Strengthened internal governance, execution standards, and brand consistency across communication channels.
- Built leadership capacity within teams through mentoring, performance reviews, and strategic planning.
Education
Bachelor of Science - Chemical Engineering
University of Abuja
Abuja, Nigeria 01.2008 - 01.2015
Skills
- SEO, AEO & Generative Search Optimisation (GEO)
- Entity-First Content Strategy & Topic Clustering
- Editorial SEO & Information-Gain Content
- E-E-A-T & Authority Building
- Answer Engine & Conversational Search Optimisation
- Analytics & Performance Interpretation (GA4, GSC, Semrush)
- Search-Informed Publishing Workflows
- Digital PR, Media Visibility & Brand Trust
Certification
- 2023 Strategic Leadership for Enduring Impact During Volatile Periods – TEXEM UK.
- 2022 Digital Strategy and Business Opportunity – Digital Marketing Institute.
- 2021 Certified Product Manager (CPM) — Utiva.
- 2021 Fundamentals of Digital Marketing — Google Digital Skills for Africa.
- 2019 The Future of Work: Preparing for Disruption — World Bank Group.
Languages
English
Proficient (C2)
Spanish
Beginner
French
Beginner
Affiliations
- Writing
- Research
References
References available upon request.
Timeline
Digital Communications Manager (Consultant)
Madiba Foundation for Good Governance
05.2022 - 06.2023
SEO & Content Strategy Lead
Leaving Nigeria
01.2020 - 01.2026
Assistant Head, Digital Strategy and Technology
Premium Times
09.2019 - 01.2026
Media and Communications Manager (Volunteer)
FIST Africa
01.2018 - 01.2026
President
AIESEC
01.2015 - 05.2015
Bachelor of Science - Chemical Engineering
University of Abuja
01.2008 - 01.2015