Ahmed Yusuf
Lagos,Nigeria
Summary
Dynamic digital marketing professional with expertise in product marketing, content and copywriting, and campaign performance evaluation. Proficient in Google Ads and Analytics, Snapchat, and Instagram account management, with a strong ability to design engaging visuals using Canva. Skilled in Capcut video editing and effective communication, aiming to leverage these competencies to drive impactful marketing strategies.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Social media manager
DXI Marketing
Lagos
01.2025 - Current
- Developed an efficient content calendar leading to a well-organised posting schedule.
- Enhanced digital presence through the creation of compelling visual designs.
- Monitored industry trends for incorporation into our social media strategy.
- Produced regular reports on social media performance to inform future strategies.
- Adapted social media plan based on market research and customer data.
- Optimized content using key words and targeted publication times to maximize engagement.
Brand Strategist
CreativeXone Advertising Agency
04.2023 - 01.2025
- Executed the planning and implementation, effectively promoting new product lines.
- Developed brand strategies by utilizing market research and consumer trends.
- Led brainstorming sessions, enhancing overall creativity and innovation in branding strategy.
- Reviewed analytics data regularly; made necessary adjustments to maximise effectiveness of ongoing campaigns.
- Conducted competitor analysis to identify potential areas for brand differentiation.
Copy Writer
CreativeXone Advertising Agency
04.2022 - 03.2023
- Reviewed and edited final copy to ensure accuracy.
- Crafted relevant, compelling, and valuable copy tailored specifically to target audiences.
- Actively participated in creative planning and review sessions, collaborating with the team to elevate content and design quality.
- Adapted the tone of voice to suit different audiences, platforms, and types of interaction.
- Presented clients with distinct copy options aligned with overall marketing objectives.
- Generated original and creative content for promotional advertisements and marketing materials.
Junior Planner and Social Media Manager
CreativeXone Advertising Agency
04.2022 - 03.2023
- Managed the writing of compelling copy and oversight of social media accounts for our clients.
- Formulated strategies based on internal and external factors influencing business development.
- Actively participated in achieving pre-established corporate priorities and values through management meetings, workshops, and continuous learning opportunities.
- Focused on understanding daily processes and goals within each department.
- Cultivated professional relationships with colleagues and managers, fostering effective communication and consistency.
- Played a key role in day-to-day operations and efficiently completed assigned management tasks.
- Acquired skills, knowledge, and experience working across diverse departments, including production, marketing, and operations.
- Made valuable contributions to strategic business planning and process improvement initiatives.
Business Intern
Telcom Satellite Television (TSTV)
Abuja
06.2021 - 06.2022
- NYSC - Attached to Telcom Satellite Television (TSTV) company, Abuja and serving in the Business -Intelligence Department.
- Streamlined workflow with effective communication amongst team members.
- Conducted comprehensive industry research, aiding in informed decision-making processes.
- Performed administrative tasks such as answering phone calls and emails, ensuring smooth office operations.
- Utilised Microsoft Office Suite for creating compelling presentations.
- Implemented efficient filing systems to improve document retrieval times.
Advertising Manager
Eastern Mediterranean University
Famagusta, North Cyprus
01.2019 - 09.2019
- A project to introduce a new flavour of Lipton Iced Tea into the Famagusta market of North Cyprus.
- Oversaw budget management, maintaining cost efficiency in all campaigns.
- Initiated data-driven decisions, enhancing overall campaign performance.
- Conducted comprehensive market analysis, resulting in more effective targeting strategies.
Education
B.A (Hons) - Public Relations and Advertising
Eastern Mediterranean University
09.2016 - 07.2020
Skills
- Digital Marketing
- Product Marketing
- Communication Skills
- Content/Copy Writing
- Capcut Video Editing
- Google Ads and Analytics
- Snapchat proficiency
- Campaign performance evaluation
- Instagram account management
- Canva designing
Certification
- Completion of the Comms Avenue Mentee Program (2023)
- Associate member of APCON (2025)
References
- Shola, Adegborioye, Executive Director at CreativeXone Limited, CreativeXone Limited, LinkedIn: linkedin.com/in/shola-adegborioye-22667952
- HajiyaLami, Tumaka, Erstwhile Director (Special Duties) at Nigerian Maritime Administration & Safety Agency (NIMASA), Nigerian Maritime Administration & Safety Agency (NIMASA), LinkedIn: linkedin.com/in/lami-tumaka-4397b231
- Olusola J., Lawson Jr., Managing Director/CEO at International Golf Management & Development Company Ltd., International Golf Management & Development Company Ltd., LinkedIn: linkedin.com/in/olusola-lawson-19620jl
Additional info
LinkedIn: linkedin.com/in/ahmed-yusuf-43a84a233
Timeline
Social media manager
DXI Marketing
01.2025 - Current
Brand Strategist
CreativeXone Advertising Agency
04.2023 - 01.2025
Copy Writer
CreativeXone Advertising Agency
04.2022 - 03.2023
Junior Planner and Social Media Manager
CreativeXone Advertising Agency
04.2022 - 03.2023
Business Intern
Telcom Satellite Television (TSTV)
06.2021 - 06.2022
Advertising Manager
Eastern Mediterranean University
01.2019 - 09.2019
B.A (Hons) - Public Relations and Advertising
Eastern Mediterranean University
09.2016 - 07.2020
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