Consummate Sales, Trade Execution/Marketing, Communications and General Management Expert. Author, Innovator, Researcher, Project and Public manager with 13+yrs experience in FMCG, Legacy and New Media, Most recent 7yrs in Senior Managerial and founding roles. Successfully handled several people capability development, data collection/analysis automation and e.commerce projects in previous and current organizations
Crafted organizational vision, direction, strategies and opportunities making sure that it is unique and meets vital needs of potential consumers; Created value for customers, secured dynamism and presented to Stakeholders on Monthly basis.
Developed CCHBC NG. standards for trade execution and implemented them through sales team using clear communication, SMART targets and Practical surveys; Managed structured business meeting model for sales team to foster discipline and enhance productivity.
Developed Sales team capability in South-West, Parts of North-Central using practical application of learning in real-life scenarios like On-the-job development and Tell-Do-Show; Created an electronic platform to keep track of employees' performance history and learning experiences for use in delivering specific coaching solutions and effective follow-ups, sales and profitability were up double-digits
Managed marketing and distribution of Coca-Cola products in Ikorodu, Yaba, Marina, Victoria Island, Ikoyi, etc. using CCHBC NG and third party distributors' Marketing staff and Logistics Apparatus; Strengthened relationship with retail customers through Sales Representatives. Distribution was up double-digits
Project Management
Acceptance and Methods of Birth Control - July, 2007
NYSC, A tool for National Integration - February, 2009
The Earth Will Have Its Own (Part of Window on Africa Series) - PiP.