Affiong Okpo
Integrated Marketing Communications Professional
Lagos,LA
Summary
- A Creative Integrated Marketing Communications professional, proficient in developing marketing concepts for diverse products and eager to work with top clients. I bring a deep understanding of products, market conditions and customer preferences and i am ready to apply skills and wealth of experience to a new position with long-term potential.
Overview
6
6
years of post-secondary education
10
10
years of professional experience
Work History
Brand Strategist
Ciuci Consulting
Ikoyi, Lagos, Lagos
08.2020 - 03.2021
- Maximized advertising efforts by developing and designing content for media relations, corporate communications and social media posts.
- Collected data using various research methods to broaden results and optimize marketing strategies.
- Developed campaigns and specific marketing strategies for clients.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Developed insights on marketing campaigns to assess performance against goals.
Digital Media Specialist
Goldtent Media Company
Ikeja, Lagos, Lagos
01.2017 - 08.2020
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Researched and identified digital platforms aligned with project objectives, best practices, accessibility and sustainability.
- Aided with photography and videography, and collaborated to collect photo and video assets.
- Edited video, audio and photos to enhance and complete post-production work for polished appearance.
- Created content strategies for digital media.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Monitored budget and adjusted advertising activities to improve ROI.
Creative Writer
AlphaFemme You
Lekki, Lagos, Lagos State
04.2016 - 12.2016
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Managed competing deadlines with efficiency.
- Brainstormed with the creative department to determine new topics and stories.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Produced original, creative content for promotional advertisements and marketing materials.
Client Service Executive
Zane Entertainment Company
Ikeja, Lagos, Lagos
03.2011 - 03.2016
- Developed and maintained existing client relationship and developed new client relationships.
- Executed and devised business development strategies to attract and acquire new clients, including content marketing, cold-calling and networking.
- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
- Promoted available products and services to customers during service and account management.
- Provided accurate information about promotions, customer programs and products, helping drive high customer retention.
- Responded to customer requests, offering excellent support and tailored recommendations to address needs.
Education
Master of Science - Media And Communication
Pan-Atlantic University
Lagos 10.2019 - 10.2020
Bachelor of Science - Public Administration
University of Lagos
Lagos 10.2011 - 12.2016
Skills
Adobe Creative Cloud
undefinedTimeline
Brand Strategist
Ciuci Consulting
08.2020 - 03.2021
Master of Science - Media And Communication
Pan-Atlantic University
10.2019 - 10.2020
Digital Media Specialist
Goldtent Media Company
01.2017 - 08.2020
Creative Writer
AlphaFemme You
04.2016 - 12.2016
Bachelor of Science - Public Administration
University of Lagos
10.2011 - 12.2016
Client Service Executive
Zane Entertainment Company
03.2011 - 03.2016
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