Fagbodun David
Lagos
Summary
Experienced CRM expert with a strong background in email marketing automation and sales funnel management. Demonstrated success in customer support supervisory roles, consistently delivering high-quality performance. Adept at mentoring team members to provide exceptional service and fostering team morale through effective communication and positive performance feedback. Skilled in defusing customer dissatisfaction and effectively managing competing priorities, consistently achieving superior results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
CRM (Shopify)
Fiverr/Upwork - Remote
04.2019 - 07.2024
- Fostered a collaborative environment within the team, promoting effective communication and teamwork towards shared goals
- Reduced cart abandonment rates by 15% through targeted email automation and optimized checkout processes
- Implemented optimized sales funnels that boosted conversion rates by 20% across multiple Shopify stores within 3 months
- Developed and executed marketing strategies that generated a 25% increase in monthly revenue for clients' stores
- Delivered engaging product demonstrations that showcased unique value propositions to prospective customers
- Improved customer retention by 30% through personalized email campaigns and loyalty programs integrated into the Shopify platform.
Email Marketing Automation (Klaviyo, Mailchimp, etc)
Fiverr/Upwork - Remote
04.2019 - 07.2024
- Designed and implemented comprehensive email marketing strategies to drive engagement, conversions, and retention
- Built, managed, and refined automated email workflows, including welcome sequences, lead nurturing, and re-engagement campaigns
- Developed and executed strategies for segmenting email lists to deliver personalized content and improve open and click-through rates
- Worked closely with content creators, designers, and marketing teams to align email marketing efforts with overall marketing strategies
- Collaborated with sales and customer support teams to ensure cohesive messaging and customer experiences
- Analyzed customer feedback and behavior to refine email strategies and improve overall customer experience
- Implemented strategies to enhance customer engagement, reduce churn, and increase lifetime value
- Improved customer retention by 30% through personalized email campaigns and loyalty programs integrated into the Shopify platform.
Email Marketing Automation Expert (Klaviyo)
Seamoss Transformation Factory
04.2022 - 07.2022
- Developed and optimized email flow, resulting in a 34% increase in sales from email marketing results in +$1million sales over three months
- Designed and implemented comprehensive email marketing strategies to drive engagement, conversions, and retention
- Implemented triggered email sequences based on user behavior, milestones, or other defined criteria
- Designed responsive email templates that render correctly across various devices and email clients
- Generated and presented reports on email campaign performance and make data-driven recommendations for improvements
- Continuously optimized email campaigns based on test results and performance data.
Education
Bachelor's Degree - Public Relations
OAU - Obafemi Awolowo University
Ile-Ife, Osun State01.2024
Bachelor's Degree - Mass Communication
OAU - Obafemi Awolowo University
Ile-Ife, Osun State01.2021
Skills
- CRM Platforms (GoHighLevel, Clixlo, Salesforce, Klaviyo, HubSpot, Zoho CRM, Microsoft Dynamics 365, Pipedrive)
- Marketing Automation
- Sales Funnel Development
- Integration and APIs
- Data Management and Analytics
- CRM Data Analysis
- Reporting and Dashboard Creation
- Content Management Systems (CMS)
- Customer Relationship Management
- Design and Creative Tools (Canva, Adobe Creative Suite (Photoshop, Illustrator)
- Project Management Tools (Asana, Trello, Mondaycom, Jira)
CRM software proficiency
Lead generation techniques
Cross-selling tactics
Campaign Management
Performance Tracking
Certification
- Klaviyo Deliverablility, 2023
- Hubspot Inbound Marketing Certification, 2021
- Hubspot Email Marketing Certification, 2022
- Hubspot Social Media Certification, 2022
- Email Marketing Certification, 2024
- Digital Skills for Africa, 2018
- Customer Retention Certification, 2024
- Google Ads Certification, 2023
- Fundamental Of Digital Marketing, 2024
Languages
English
Advanced
C1
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
RemoteImportant To Me
Work-life balanceCompany CultureFlexible work hoursHealthcare benefitsPersonal development programsTeam Building / Company RetreatsCareer advancementTimeline
Email Marketing Automation Expert (Klaviyo)
Seamoss Transformation Factory
04.2022 - 07.2022
CRM (Shopify)
Fiverr/Upwork - Remote
04.2019 - 07.2024
Email Marketing Automation (Klaviyo, Mailchimp, etc)
Fiverr/Upwork - Remote
04.2019 - 07.2024
Bachelor's Degree - Public Relations
OAU - Obafemi Awolowo University
Bachelor's Degree - Mass Communication
OAU - Obafemi Awolowo University
- Klaviyo Deliverablility, 2023
- Hubspot Inbound Marketing Certification, 2021
- Hubspot Email Marketing Certification, 2022
- Hubspot Social Media Certification, 2022
- Email Marketing Certification, 2024
- Digital Skills for Africa, 2018
- Customer Retention Certification, 2024
- Google Ads Certification, 2023
- Fundamental Of Digital Marketing, 2024
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