ADEYEMI OLUMIDE
Agege,NIGERIA
Summary
Results-driven, ambitious and competitive business leader focused on transformative leadership and continuous improvement to drive growth and maximize profits. Tenacious executive ready to take on challenging role, meet goals and surpass expectations.
Overview
20
20
years of professional experience
Work History
Managing Director
Voyance Marketing Ltd
, Nigeria
01.2017 - Current
- Drive business towards achieving all its set goals through proper business and risk analysis, determining the right investments with facts and up to date industry information.
- Manage interface with clients, ensuring business operates optimally and delivers the best of results to all stakeholders.
- Update policies and procedures to strengthen controls within different departments, ensuring best operational standards.
- Manage team performance by rewarding successes and providing relevant trainings to improve the areas where gaps are identified.
- Train and mentor managers to cultivate cohesive leadership team.
- Champion organizational values and operational standards to inspire staff belief in long-term vision.
- Maintained smooth operations through careful management of office workflow and administrative processes.
- Grew the business from a 4-man team in 2016 to a 16-man office team and scores of contract field staff across the country from 2018.
- Led the Business Development, Client Service and Strategy units in the aggressive drive that grew company's client base by about 150% between 2016 and 2019.
- Managed the team and grew the company from N70 million annual turnover in 2016 to over N280 million from 2018 business year.
Head of Business Development
Voyance Marketing Ltd
Lagos, Nigeria
06.2013 - 12.2016
- Oversaw Company's Business Development Unit, nurturing business from mono-client agency to multi-client agency.
- Drove efforts that saw the business grow from first N5.4 million project contract in July 2013 to annual turnover of over N70 million by end of 2016.
- Designed strategy to win new business and maximize business opportunities among existing clients, achieving lucrative results.
- Prepared and delivered winning client proposals, business presentations and sales pitches to C-level executives.
- Employed strong project management skills to deliver complex objectives.
- Managed multiple partner relationships and internal projects simultaneously in fast-paced work environment.
- Monitored plans to meet deadlines, budget and quality standards.
- Sourced services and resources needed, negotiating costs with external stakeholders to ensure project completion.
National Promotions Manager
Grand Oak Limited
Ikeja, Lagos
01.2012 - 05.2013
- Headed the Promotions Unit, and reported to the Commercial Director.
- Developed and managed unit's operational plans, annual budget and all other fiscal resources.
- Organized internal and external trainings for Merchandising Team Leaders and other members of the Promotions team across the country.
- Championed all brands and corporate promotional activities and projects across Nigeria, with focus on achieving brands and corporate financial and non-financial growth objectives.
- Managed all corporate events (conferences, meetings and launches) from conception stage to implementations, budget and quality management, and evaluation.
- Managed relationship with vendors and agencies to ensure compliance with set standard and KPIs on all issues relating to brand's health.
- Managed interface with Government Regulatory bodies on branding and mobile advertisement.
- Developed, produced and managed installation of new corporate brand visibility materials in the 12 area offices and 26 Key Distributors offices across the country in 2012.
- Produced bespoke campaign and marketing materials for all brands in alignment with Category and Brand Managers, growing visibility and awareness for the portfolio by average of 10% from 2011 to 2012.
- Organized special sales and promotions at specific times to drive customer engagement and move high volumes of products.
Brand Manager
Grand Oak International Brands limited
Ikoyi, Lagos
07.2011 - 12.2011
- Managed all the international brands across the wines and spirits categories in the company's portfolio.
- Developed Brand marketing plans, marketing budget, marketing materials and concepts; activation and evaluation of brand development activities.
- Developed Brand Manual and Sales Brochure for all the brands.
- Developed and managed outlets mapping scheme that grew brand presence and sales volume by about 70% in premium bars and hotels in select locations.
- Managed relationship with vendors, Research, Creative and Activation agencies to ensure compliance with set standards and KPIs on all issues relating to brand's health.
- Oversaw product planning and demand management on a monthly basis in order to maintain adequate product levels.
Brand Manager
Grand Oak Limited
Ikeja, Lagos
10.2010 - 06.2011
- Managed the Brown Spirits (King Roberts Scotch Whisky, Dark Sailor Rum and Chevalier Brandy) in the business' portfolio.
- Developed and Managed brands' activities for growth.
- Developed Brand marketing plans, marketing budget, marketing materials and concepts, activation and evaluation of brand development activities
- Managed relationship with vendors and agencies to ensure compliance with set standard and KPIs on all issues relating to brand's health.
- Championed the development of Brand Identity Documents for brands across categories in the company's portfolio.
- Planned and delivered relaunch activities for Dark Sailor Rum to engage target consumers and trade in April 2011.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
Project Manager
Linkpoint Resources Int'l Limited
Ikeja, Lagos
09.2009 - 09.2010
- Worked with the Project Planning Team in Conceptualizing Brand Activation Projects.
- Championed Field Project Management Across Regions in Nigeria.
- Managed workforce planning, compiling information for informed decision-making.
- Defined risk profiles for each project and prepared contingency plans to minimize business risk.
- Managed interface with clients' field teams and relevant government bodies to ensure smooth and successful project operations.
- Delivered on projects' key objectives with agreed budgets, timelines and standards.
- Ensured timely reporting and issue escalation in alignment with agreed standards.
Brand Specialist
Promasidor Nigeria Limited
Lagos
06.2007 - 08.2009
- Managed Loya milk, Loya Malt & Miksi Milk.
- Developed Brand marketing plans, marketing budget, marketing materials and concepts, activation and evaluation of brand development activities.
- Developed Brand Strategy Documents for Loya Milk, Loya Malt and Miksi Milk.
- Championed execution of brands' activities and managed brand's budget to deliver cost-effective marketing and advertising.
- Salvaged over 10,000 cases of 900g Tins of Loya Milk (valued at about N10,000,000 in 2007) from expiration through guerilla marketing approach within my first 5 months at work.
- Salvaged thousands of cases of Loya Malt through different internal and external marketing schemes.
- Championed the rebranding process of Miksi Milk in 2008.
- Grew Miksi milk portfolio value from N3.8 to over N6m in the space of 2 years through strategic trade promotions in alignment with the sales force.
- Championed Consumer Research on Loya Milk across strategic locations and developed a position paper in 2009, which led to the reformulation and rebranding of Loya Milk in Nigeria.
Project Supervisor, Regional Project Coordinator
Linkpoint Resources Int'l Limited
Ikeja, Lagos
02.2005 - 05.2007
- Represented the company in coordinating businesses in regions around Nigeria.
- Managed interface with clients' field teams, distributors and government agencies.
- Recruited and trained Brand Ambassadors for Brand Activation.
- Managed Brands' Field Activities such as Sampling, Direct Selling, Outlet Mapping, Market Survey, POS Materials Placement, competitive activities monitoring and Reporting.
- Ensured proper brand activation conduct in the field, through discipline and motivation.
- Improved operations by generating timely project status reports and identifying issues for corrective action.
Youth Corper (Teacher)
Govt. Day Secondary School, Iware Taraba State, NYSC
02.2004 - 02.2005
- Teaching “English Language” and “Government”.
Education
MA - Entrepreneurship & Innovation, View
Rome Business School
2023
MBA - Marketing
University of Lagos
Nigeria10.2018
B.Sc. (Hon) - Sociology
University of Lagos
2002
Senior Secondary School Certificate -
Methodist High School
06.1993
Skills
- Business administration
- Strategic thinking
- Entrepreneurial mindset
- High-value project management
- Deliverables oversight
- Business development
Affiliations
Advertising Practitioners Council Of Nigeria - Associate Member- (from June 2019)
Experiential Marketers Association of Nigeria- Professional Member (Voyance- from Oct 2018)
National Institute of Marketing Nigeria- Associate Member (from Feb 2009)
Trainnings & Certifications
Landor Global Marketing Excellence, Lagos
Course Title: Brand Building (Portfolio Mapping; Brand Heart Framework)
British School of Project Management, London
Course Title: The Global Project Practitioner.
British Project Management College, Lagos
Course Title: A – Z of Project Management and people Factor in Project Management.
APCON, Lagos
Course Title: Media Planning for Engagement.
Landmark Management Centre, Lagos
Course Title: Strategic Marketing Planning for Quantum Growth.
Impact Learning Centre, Lagos
Course Title: Supervisory Management Skills Development.
National Institute of Marketing Nigeria, Lagos
Course Title: Contemporary Marketing Strategies.
Lagos Business School (Pan African University)
Course Title: Building Brands.
British Council, Lagos
Course Title: Management Express Forum.
Market Space, Lagos
Course Title: Brand Marketing Planning for Market Leadership.
Brand world Media, Lagos
Course Title: Brand Revolution.
Impact Training and Management Consulting, Lagos
Course Title: Creating and Managing strong Brands.
Abat Marketing Academy, Lagos
Course Title: Fundamentals of Field Operations Management.
Timeline
Managing Director
Voyance Marketing Ltd
01.2017 - Current
Head of Business Development
Voyance Marketing Ltd
06.2013 - 12.2016
National Promotions Manager
Grand Oak Limited
01.2012 - 05.2013
Brand Manager
Grand Oak International Brands limited
07.2011 - 12.2011
Brand Manager
Grand Oak Limited
10.2010 - 06.2011
Project Manager
Linkpoint Resources Int'l Limited
09.2009 - 09.2010
Brand Specialist
Promasidor Nigeria Limited
06.2007 - 08.2009
Project Supervisor, Regional Project Coordinator
Linkpoint Resources Int'l Limited
02.2005 - 05.2007
Youth Corper (Teacher)
Govt. Day Secondary School, Iware Taraba State, NYSC
02.2004 - 02.2005
MA - Entrepreneurship & Innovation, View
Rome Business School
MBA - Marketing
University of Lagos
B.Sc. (Hon) - Sociology
University of Lagos
Senior Secondary School Certificate -
Methodist High School
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