ADEYANJU ADEBUKOLA TOYOSI
ADVERTISING PRACTIONER
BERGER
Summary
Qualified Marketing Executive with over 11years of experience in Advertising. Proven successful and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
2026
2026
years of professional experience
5
5
Certifications
Work History
Sales and Marketing Manager
New Crystal Communications Ltd
4 2023 - Current
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Coordinated appointments and meetings for marketing director with sinificant active projects.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Identified industry benchmarks to measure success of key digital strategy areas.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Assistant Sales and Marketing Manager
New Crystal Communications Ltd
01.2019 - 03.2023
- Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
- Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
- Boosted affiliate revenue by leveraging diverse channel strategies and growth-focused initiatives.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Planned marketing initiatives and leveraged referral networks to promote business development.
Senior Executive
New Crystal Communications Ltd
01.2015 - 01.2019
- Management of marketing budgets and the evaluation on resulting financial returns
- Contributing to and developing long-term marketing plans and strategies
- Organizing and attending events such as conferences, seminars, receptions, and exhibitions
- Overseeing and developing marketing campaigns
- Updating databases and using a customer relationship management (CRM) system
- Works with executives to incorporate marketing needs into overall company planning and strategy
- Co-manage the company's printing department.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Directed market expansions to propel business forward, meet changing customer needs.
Client Service Executive
New Crystal Communications Ltd
01.2011 - 01.2015
- Developed and maintained existing client relationship and developed new client relationships.
- Priced services correctly and directed development of client-customized solutions.
- Scheduled sales visits in assigned territories.
- Identified business challenges and presented solutions to challenges.
- Maintained and executed yearly formal business plans.
- Executed and devised business development strategies to attract and acquire new clients using content marketing, cold-calling and networking.
- Accepted and processed payments, updated accounts and issued receipts.
- Assisted with special marketing projects by coordinating distribution of marketing mailers, contacting customers to explain new marketing campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Administrative officer
Trust Link Associates
01.2008 - 01.2010
- Mail distribution and filing
- Creates and modifies various documents using Microsoft
- Preparing regular financial and administrative reports
- Update office policies as needed
- Maintain a company calendar and schedule appointments
- Handling external and internal communication or management systems.
Education
B.A History and International Studies -
Lagos State University, Lagos
Ojo LagosWest African Examination Certificate- 'O'Level -
Federal Govt. Girls College, Oyo
Oyo State 09.1999 - 10.1999
Skills
Leadership and Team Management
Project and Financial Management
Excellent Communication(Oral & Written)
Strong Interpersonal skills
Motivational skills
Special events planning
Prospect targeting
E-mail and direct mail marketing campaigns
Budget development and management
Relationship building and retention
Certification
Success Power International. Branding + Digital Marketing on a Budget
Accomplishments
- Led the Marketing team that won the MTN Mobile Money Billboard contract worth millions of Naira from August 2023 to January 2024.
- Collaborated with the LED team to sell the most digital screens for Guinness Nigeria.
- Supervised the Marketing team in charge of the Globalcom account to close important deals that improved the company's revenue significantly.
- Consistently commended by upper management for spearheading and leading effective marketing campaigns and recently won an award as the the most dedicated and outstanding Marketing Personnel for year 2023.
Timeline
Sweat your Asset derivative Ltd. Strategic Leadership For Sustainable Results
04-2022
Success Power International. Branding + Digital Marketing on a Budget
06-2020
Daystar Leadership Academy, Lagos. Advanced Certificate Course in Leadership
10-2019
Assistant Sales and Marketing Manager
New Crystal Communications Ltd
01.2019 - 03.2023
IE Business School, Madrid, Spain. Marketing Research & Consumer Behaviour
06-2018
Senior Executive
New Crystal Communications Ltd
01.2015 - 01.2019
Client Service Executive
New Crystal Communications Ltd
01.2011 - 01.2015
Administrative officer
Trust Link Associates
01.2008 - 01.2010
Daystar Leadership Academy, Lagos. Basic Certificate Course in Leadership
10-2007
West African Examination Certificate- 'O'Level -
Federal Govt. Girls College, Oyo
09.1999 - 10.1999
Sales and Marketing Manager
New Crystal Communications Ltd
4 2023 - Current
B.A History and International Studies -
Lagos State University, Lagos
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