Adetutu .E Adedoyin
Summary
I am a highly motivated data-driven Brands GT digital marketing professional with over 5+ years of experience and a proven track record for creating innovative digital strategies that meet and exceed business goals. I am a well-rounded individual in multi-channel sales and marketing including Paid Search, Social Media, SEO, Display Advertising, Email, AB Testing, Analytics & Partnerships. I bring a solid level of strategic & hands-on experience to the brands sales and marketing landscape. I am relentless in my pursuit of best-in-class online marketing culture, constantly developing to take advantage of the latest tools, insight, and data available in the industry. Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
MacAnalytic
01.2023 - Current
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Established partnerships with industry influencers to expand brand reach and credibility within target markets.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Boosted brand awareness through the creation of engaging social media campaigns.
Freelance Web Developer
MacAnalytic
Nigeria (Remote)
06.2018 - Current
- Maintained an organized file structure while working on projects, making it easier for team members to locate and edit code as needed.
- Improved website user experience by redesigning the interface and optimizing navigation.
- Worked closely with UX/UI designers to translate complex designs into functional web pages without compromising aesthetics or usability.
- Reduced load times by optimizing images, code minification, and implementing caching techniques.
- Resolved front-end bugs promptly, ensuring optimal website performance at all times.
- Stayed up-to-date with industry trends and emerging technologies to continuously improve skills and implement innovative solutions.
- Streamlined the development process through efficient use of version control systems like Git.
Customer Field Sales Executive
Greenlight Planet
11.2021 - 07.2023
- Increased upselling opportunities by actively listening to clients'' concerns and presenting alternative products or services as viable solutions.
- Maintained accurate records of all sales activities using CRM software, allowing for efficient reporting to management on progress towards goals.
- Identified growth opportunities within existing accounts by consistently staying up-to-date on market trends and competitor offerings.
- Maximized product exposure by conducting in-store demonstrations and training sessions for retail staff.
Digital Marketing Executive
Gibadi.com
10.2020 - 07.2021
- Coordinating brand corporate digital Marketing Management
- Identifying and profiling target audience
- Developing, integrating and implementing customer acquisition strategies
- Creating company blog articles in liaison with the technical team
- Liaising with 3rd parties and OEM's in partnership with digital events
- Creating social media content for the audience
- Creating landing page, using basic HTML & CSS to change website and email
- Creating and maintaining profitable paid ads on social media and google search engine
- A/B testing across assets, keywords, audiences, bid, landing page, email template, etc
- Analysing data from the google analytics dashboard to make informed decisions
- Creating email campaigns, Maintaining the email database through segmentation and truncation
- Implementing Technical SEO, on-page SEO for products and services
- Designed & Managing an Ecommerce platform with over 20,000 products, 6 OEM's and growing
- In less than 4 months Increased the company's digital ranking in the Industrial Safety Tools & PPEs from 130th to 40th worldwide, Top 5 in Africa & Top 3 in Nigeria.
Teacher's Aide Volunteer
Osun Youth Empowerment Scheme
Ile-Ife, Osun State
01.2018 - 02.2020
- Delivered personalized educational, behavioral, and emotional support to individual students to enable positive learning outcomes.
- Supported classroom activities, tutoring, and reviewing work.
- Assisted teachers with classroom management and document coordination to maintain positive learning environment.
- Set up visual aids, equipment, and classroom displays to support teacher's lesson delivery.
Graphic Designer
Upwork
Remote
01.2018 - 01.2019
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
Digital Marketing Specialist
Freelancer.com
01.2016 - 01.2019
Brand Strategy Consultant
Bimbeads Concept
03.2016 - 03.2018
- Frontend developer and manager
- UX Graphic designer
- Listing of products on their e-commerce store
- Increase web traffic and brand awareness via SEO and user engagement
- Get involved with client projects to create strategies in line with their business.
Social Media Marketing Specialist
MacEnny Network
02.2013 - 06.2016
Education
Bachelor of Science - Politics, Philosophy And Economics
Obafemi Awolowo University, Ile-Ife
Osun, Nigeria02.2014
Skills
Custom CMS Development
Digital Strategy
Paid Media Advertising
Brand Development
Product Promotion
Sales Planning
Internet Marketing
Cold calling abilities
Sales Funnel Development
Prospecting customers
Staff Management
Client Relationship Management
Certification
- Google Ads Display Certification
- The Fundamentals of Digital Marketing
- Google Ads Search Certification
Personal Information
Title: Digital Manager || Project Manager || Growing brands through digital channels
Timeline
Digital Marketing Manager
MacAnalytic
01.2023 - Current
Customer Field Sales Executive
Greenlight Planet
11.2021 - 07.2023
Digital Marketing Executive
Gibadi.com
10.2020 - 07.2021
Freelance Web Developer
MacAnalytic
06.2018 - Current
Teacher's Aide Volunteer
Osun Youth Empowerment Scheme
01.2018 - 02.2020
Graphic Designer
Upwork
01.2018 - 01.2019
Brand Strategy Consultant
Bimbeads Concept
03.2016 - 03.2018
Digital Marketing Specialist
Freelancer.com
01.2016 - 01.2019
Social Media Marketing Specialist
MacEnny Network
02.2013 - 06.2016
Bachelor of Science - Politics, Philosophy And Economics
Obafemi Awolowo University, Ile-Ife