Adetokunbo Olugbade
Lagos,Nigeria
Summary
Multifaceted Marketing professional with strong marketing technology background and expertise in leading successful product launches, promotions and development. Designed and implemented a number of 'value-added' marketing campaigns. Superb communications skills and knowledge of marketing metrics to achieve desired results.
Overview
7
7
Certifications
6
6
years of post-secondary education
5
5
years of professional experience
Work History
Marketing & Customer Experience Manager
Softcom Ltd
Lagos, Nigeria
09.2018 - 09.2020
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Oversaw brand identity re-development to accomplish objectives and boost long-term profitability.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed $50,000 marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans to promote brand products.
- Deep dive analysis and evaluation of customer experience across all digital channels and touchpoints to optimize customer experience.
- Developed smart and action oriented strategies that resonate with brands’ target audience based on analysis and understanding of key influences such as touchpoints.
- Measured and evaluated performance of all digital campaigns across assigned portfolios and provided actionable feedback to drive brand equity.
- Utilized artificial Intelligence tools based on predefined trigger keywords/content to monitor and listen to conversations within brand-controlled channels, conversations outside brand controlled channels, campaigns, events, targets, and competitive activities.
Marketing Research Analyst
Nigerian Institute Of International Affairs
Lagos, Nigeria
03.2017 - 07.2018
- Collaborated with researchers in preparing study results for publications or presentations.
- Developed and maintained cooperative working relationships with consulates, and developmental organizations.
- Cultivated close working relationships with consulates, municipalities and governmental agencies.
- Created and implemented study procedures to obtain required information and support research goals.
- Drafted press releases detailing relevant newsworthy information to support organization's image.
- Recommended performance improvements based on KPI analysis.
Google Strategy Consultant
Gekko Marketing
London, England
05.2016 - 12.2016
- Cultivated and managed relationships with key clients, vendors, and community partners.
- Networked with industry contacts and associates.
- Worked to drive internal promotion of company programmes, initiatives
- Planned social media campaigns, managed and reported the performance of all social media pages and content marketing.
- Identified appropriate marketing channels and target customers for campaigns.
Samsung Sales Consultant
Blue Square Marketing
London, England
06.2015 - 01.2016
- Leveraged different market research strategies to investigate new products and enhance campaign planning.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Coordinated with social media, public relations and other teams to execute product introductions.
Education
Master of Science - International Relations
University Of Surrey
Guildford, England 09.2015 - 06.2017
Bachelor of Science - Political Science
University Of Surrey
Guildford, England 09.2012 - 07.2015
High School Diploma -
Dover College
Kent, England 09.2010 - 06.2012
Skills
Strategic Marketing
Digital Marketing
Marketing Automation
Problem SolvingMarketing campaign development
Strategic Planning
Marketing Communications
Relationship building
Additional Information
- Softcom Team Player Award - 2019
- Softcom Customer Centric Award - 2019
- Member of Softcom Execument Alignment Leadership Team
Certification
DMA Certified Marketing Professional (DCMP)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Team Player (2019) - Softcom Ltd
- Customer Centric Award (2019) - Softcom Ltd
- Execument Alignment Leadership Team - Softcom Ltd.
- Team Player of the Year (2016) - Gekko Marketing
Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Operational Customer Experience Manager
06-2020
Fundamentals of Digital Marketing (Google)
05-2020
Branding Foundations (LinkedIn)
03-2020
DMA Certified Marketing Professional (DCMP)
02-2020
Google Analytics
02-2020
Senior Leadership Cerificate
11-2019
Marketing & Customer Experience Manager
Softcom Ltd
09.2018 - 09.2020
Account Fundamentals (Corporate Finance Institute)
07-2018
Marketing Research Analyst
Nigerian Institute Of International Affairs
03.2017 - 07.2018
Google Strategy Consultant
Gekko Marketing
05.2016 - 12.2016
Master of Science - International Relations
University Of Surrey
09.2015 - 06.2017
Samsung Sales Consultant
Blue Square Marketing
06.2015 - 01.2016
Bachelor of Science - Political Science
University Of Surrey
09.2012 - 07.2015
High School Diploma -
Dover College
09.2010 - 06.2012