Adeseun Oladunsi Oyeneye
Ikeja
Summary
Accomplished professional with expertise in brand and communication strategy, project and strategic planning, and business development. Demonstrates proficiency in marketing, content marketing, and data analytics to drive successful brand campaigns and management. Skilled in IT infrastructure planning and human resources, with a strong focus on ethical responsibility. Adept at market positioning strategy and customer relationship management systems, delivering inspirational communication to enhance organisational growth. Committed to leveraging skills for impactful business outcomes while pursuing opportunities for continuous professional development.
Dynamic executive brings proven history of successful contract negotiation and client-acquisition strategies. Builds consistent growth and profitability with diligent budget management and cost-reduction initiatives. Superior record of meeting and exceeding quarterly and annual benchmarks.
Overview
23
23
years of professional experience
11822
11822
years of post-secondary education
Work History
Office Manager
State House
Abuja
01.2009
Vice President
360Africa Media Group
01.2024 - 05.2025
- In charge of the group company in Nigeria and United Kingdom respectively.
Founder
Universal Worship Network
01.2023 - 05.2025
- Company Overview: A non-conventional and faith-based audio-visual media company.
- Co-lead the creative direction and production of content that challenges traditional norms, explores diverse perspectives, and communicates the values and messages of the faith-based community to engage and inspire audiences.
- Provide leadership and strategic guidance to the team, ensuring the company's vision is realized through innovative storytelling, high production quality, and impactful messaging.
- A non-conventional and faith-based audio-visual media company.
Marketing Director
Smooth Promotions
01.2002 - 05.2025
- Company Overview: HIPTV AND THE HEADIES
- Development of marketing and sales strategies for the company’s range of telecoms based valued added services and products, which are currently integrated across most of the major telecommunications operators in Nigeria.
- Management of customer information to ensure that all relevant details are properly recorded and maintained for marketing purposes.
- Providing exceptional customer services to esteemed customers and business partners in the daily course of doing business.
- Responsible for maintaining excellent customer and supplier relationships for the organization.
- HIPTV AND THE HEADIES
Founder & Creative Director
Bounty5 Courtue
01.2002 - 05.2025
- Responsible for identifying and recruiting talented individuals, building a diverse roster of clients, and negotiating contracts and opportunities to advance their careers.
- Develop and implement strategic plans for talent representation, providing guidance, support, and mentorship to clients, while fostering strong relationships with industry professionals and cultivating partnerships to maximize opportunities for talent growth and success.
Managing Director
Smooth Promotions Ltd
09.2023 - 09.2024
- Oversee the general overall operations of the company.
Marketing Director
Nigeria Olympic Committee
01.2023 - 01.2024
Organizer
Nigeria House – Paris Olympic 2024
01.2023 - 01.2024
CEO
360Africa Media Ltd
01.2022 - 01.2024
- Responsible for establishing and implementing the company's vision, mission, and strategic direction.
- Oversee the agency's operations, including business development, client management, team leadership, and ensuring the delivery of high-quality media services to clients.
Co Executive Producer
The Headies Awards
01.2009 - 01.2024
- Coordination and management of various aspects of the award ceremony, including pre-event preparations, on-site logistics, and post-event follow-evaluation.
- Serve as a core member of the Award board, actively participating in the evaluation and selection process of nominees and winners, ensuring fairness and adherence to the award criteria and industry standards.
- Co-lead the Creative team in contents, scripting and the event flow for the Award ceremony.
- Head of sponsorship and marketing team in charge of generating revenue on all projects.
- Head of Budget and logistics for the overall project.
Executive Director
Smooth Promotions Nigeria Ltd
09.2004 - 09.2023
- Company Overview: Owners of HipTv, The Headies Awards, HipHopWorld Magazine, etc.
- Provide strategic leadership in overseeing digital properties, identifying growth opportunities, expanding the company's digital footprint, and improving overall profitability.
- Manage daily operations, optimize efficiency through data analysis, implement best practices for process improvement and policy development, support human resources, handle client relations, drive business development, and contribute to strategic planning.
- Owners of HipTv, The Headies Awards, HipHopWorld Magazine, etc.
General Manager
Smooth Promotions
01.2011 - 01.2017
- Staff Recruitment, Training, welfare and Management.
- Created policies, implemented, and ensure compliance.
- Staff Audit, performance management.
- Learning and Development.
- Staff Benefit and Compensation.
- Establish appropriate framework including policies and procedures for general administration and resource management in the Practice.
- Monitor the efficiency of utilities and settle bills accurately and promptly after due sign-offs.
- Ensure the office environment is neat and conducive for work at all times.
- Develop companywide training schedule and curriculum based on individual training plans and communicate training calendar.
- Perform any other responsibility as assigned by the Partners from time to time.
- Coordination of general office administrative tasks and inventory management.
- Planning and sometimes delivering training, including induction for new staff and partners.
- Analysis training needs in conjunction with departmental managers.
- Preparing weekly/monthly detailed reports on any financial administrative tasks that may take place.
- Ensuring that all office equipment are in good running order and services paid as at when due.
Education
BSc - Management & Accounting
OBAFEMI AWOLOWO UNIVERSITY
ILE-IFE, Osun StateEconomics And International Business -
INTERNATIONAL BUSINESS MANAGEMENT INSTITUTE
BERLIN, GERMANY01.2023
Marketing and communication -
INTERNATIONAL BUSINESS MANAGEMENT INSTITUTE
BERLIN, GERMANY01.2023
Diploma in Interior Design -
ALISON CPD CERTIFIED
Ireland07.2023
Master of Arts -
ALISON CPD CERTIFIED
Ireland07.2023
Interior Design - Certificate - undefined
HSC OXFORD HOME STUDY CENTRE
IT Management - Software and Database - Certificate -
ALISON
Ireland09.2024
Skills
- Brand & Communication Strategy
- Project & Strategic Planning
- Brand Campaign & Management
- Business Development
- Marketing
- Project Management
- Content Marketing
- Data Analytics
- Human Resources
- IT infrastructure planning
- Inspirational communication
- Market positioning strategy
- Customer relationship management systems
- Ethical responsibility
Timeline
Vice President
360Africa Media Group
01.2024 - 05.2025
Managing Director
Smooth Promotions Ltd
09.2023 - 09.2024
Founder
Universal Worship Network
01.2023 - 05.2025
Marketing Director
Nigeria Olympic Committee
01.2023 - 01.2024
Organizer
Nigeria House – Paris Olympic 2024
01.2023 - 01.2024
CEO
360Africa Media Ltd
01.2022 - 01.2024
General Manager
Smooth Promotions
01.2011 - 01.2017
Office Manager
State House
01.2009
Co Executive Producer
The Headies Awards
01.2009 - 01.2024
Executive Director
Smooth Promotions Nigeria Ltd
09.2004 - 09.2023
Marketing Director
Smooth Promotions
01.2002 - 05.2025
Founder & Creative Director
Bounty5 Courtue
01.2002 - 05.2025
Interior Design - Certificate - undefined
HSC OXFORD HOME STUDY CENTRE
BSc - Management & Accounting
OBAFEMI AWOLOWO UNIVERSITY
Economics And International Business -
INTERNATIONAL BUSINESS MANAGEMENT INSTITUTE
Marketing and communication -
INTERNATIONAL BUSINESS MANAGEMENT INSTITUTE
Diploma in Interior Design -
ALISON CPD CERTIFIED
Master of Arts -
ALISON CPD CERTIFIED
IT Management - Software and Database - Certificate -
ALISON
Custom
- Proclamation Award, Atlanta City Council, 2019
- Recognition and Commendation National Award, House Of Representatives, 2024
- Certificate of Achievement, Interior Design Oxford HS, 2023
- Special Recognition Award for Outstanding Contribution, Eko Star Films & TV Awards, 2021
- Discovery For Youth National Award For Transformation & Youth Development, 2022
- Football Nigeria Organization, National Matron Award, 2024
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