ADESANMI OLUDARE JAIYEOLA
PEARLY GATES ESTATE LEKKI EPE EXPRESSWAY
Summary
Reliable Manager demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.
Overview
15
15
years of professional experience
1
1
year of post-secondary education
Work History
Brand Partnerships Manager, Africa
AUDIOMACK
Lagos
01.2021 - Current
- Secured and managed 5+ high-value brand partnerships, expanding revenue streams and regional presence.
- Negotiated multi-million naira partnerships, enhancing brand visibility across African markets.
- Analyzed market trends to inform business decisions and product development strategies.
- Developed and implemented strategies to increase customer satisfaction and loyalty.
- Developed joint marketing activations that boosted audience engagement by 40%.
- Led partnership-driven campaigns, optimizing ROI through data-driven strategies
- Ensured compliance with all applicable laws, regulations, industry standards.
Acting Commercial Manager
ALPHAVISION MULTIMEDIA (SOUNDCITY FM, URBAN96 FM, CORRECTFM)
02.2019 - 02.2020
- Led group-wide marketing strategy, ensuring consistency across multiple brands.
- Increased customer acquisition by 20% through integrated PR, digital, and offline initiatives.
- Implemented crisis communication strategies that safeguarded corporate reputation.
- Mentored and managed a marketing team of 8+, driving innovation and execution excellence.
- Analyzed market trends to inform pricing strategies and product offerings.
Senior Brand Marketing Manager
URBAN 96 RADIO NETWORK
Lagos
01.2016 - 01.2020
- Initiated new market offerings and campaigns that increased sales by 22%.
- Developed unique selling propositions (USPs) that positioned products competitively in the market.
- Build relationships with key stakeholders in the advertising space to attract new business.
- Analyzed consumer insights and sales data, resulting in new product-market expansion opportunities.
- Developed brand strategies to enhance market presence and audience engagement.
Brand Marketing manager
SOUNDCITY FM
01.2018 - 01.2019
- Executed brand repositioning that increased market share by 18% within 12 months.
- Planned and launched multi-channel campaigns, improving customer engagement by 25%.
- Strengthened brand storytelling through PR and social media, increasing visibility in top-tier outlets.
- Delivered detailed performance reports to leadership, guiding marketing decisions.
Independent Contractor
SLIIDE AIRTIME APP
Lagos
01.2016 - 01.2018
- Negotiated strategic partnerships that increased brand engagement by 35%.
- Designed and executed digital communication strategies across social and email, increasing conversions by 28%.
- Built influencer collaborations and media partnerships, improving brand visibility regionally.
- Directed online campaigns that achieved significant audience retention and acquisition growth.
Key Account Manager
STEAM & GLOBE BROADCASTING LTD ( COOL FM, WAZOBIA FM, NIGERIA INFO FM)
01.2011 - 01.2016
- Managed top-tier client accounts, contributing over 40% of company revenue.
- Led cross-functional collaboration to deliver tailored solutions for client needs.
- Resolved client challenges efficiently, improving retention and satisfaction rates.
- Conducted regular business reviews to assess client satisfaction and address concerns.
Client service executive
COLKON MARINE
01.2011 - 12.2011
- Developed strategies to identify and evaluate and onboard suppliers.
- Negotiated contracts with NIPEX and DPR positioning Colkon for top tier deals.
- Maintained relationships and ensured satisfaction with service delivery.
Education
Post Graduate Diploma - Cyber security
University of Texas, Mcombs Business school
Lagos, Nigeria 06.2025 - 02.2026
M.Sc. - Marketing & Communications
Rome Business School Nigeria
Lagos, Nigeria 10.2018 - 12/2019
B.Tech - Geology (Hons)
Federal University of Technology
02.2005 - 12/2010
Skills
- Brand Development & Positioning
- Digital Marketing
- Media Relations
- Campaign Management
- Online advertising
- Marketing Strategy Development
- Market Research & Analysis
- Customer Segmentation
- Brand partnership
- Corporate Communication
- Stakeholder Engagement
- Market analysis
- Campaign execution
- Team leadership
- Stakeholder engagement
- Data-driven decision making
- Creative problem solving
- Sales management
- Innovation management
- Competitor research
Websites
Certifications And Memberships
- Diploma in Digital Marketing, Digital Marketing Institute, 2016
- Certificate of National Service, NYSC, 2011/2012
Languages
English
Proficient
C2
Timeline
Post Graduate Diploma - Cyber security
University of Texas, Mcombs Business school
06.2025 - 02.2026
Brand Partnerships Manager, Africa
AUDIOMACK
01.2021 - Current
Acting Commercial Manager
ALPHAVISION MULTIMEDIA (SOUNDCITY FM, URBAN96 FM, CORRECTFM)
02.2019 - 02.2020
M.Sc. - Marketing & Communications
Rome Business School Nigeria
10.2018 - 12/2019
Brand Marketing manager
SOUNDCITY FM
01.2018 - 01.2019
Senior Brand Marketing Manager
URBAN 96 RADIO NETWORK
01.2016 - 01.2020
Independent Contractor
SLIIDE AIRTIME APP
01.2016 - 01.2018
Key Account Manager
STEAM & GLOBE BROADCASTING LTD ( COOL FM, WAZOBIA FM, NIGERIA INFO FM)
01.2011 - 01.2016
Client service executive
COLKON MARINE
01.2011 - 12.2011
B.Tech - Geology (Hons)
Federal University of Technology
02.2005 - 12/2010