Travel
ADERONKE OLUFUNMILAYO ADESANYA BURROWES
Lagos
Summary
Adaptable and Ambitious with excellent verbal and written communication skills. I seek challenges that will translate my personal and academic achievements into the workplace. My varied qualifications in both working and academic environments have equipped me with the ability to meet tasks with confidence and enthusiasm. I am consistently highlighted as a major team player with strong communicative abilities as well as an excellent track record for over performing under pressure, turning around under-performing situations and meeting set targets.
Overview
18
18
years of professional experience
2009
2009
years of post-secondary education
Work History
NATIONAL ON PREMISE DISTRIBUTION PARTNER MANAGER
Red Bull
01.2025 - Current
- Train all field staff internally and externally on brand knowledge and cross function performance.
- Establish volume drivers by creating push and pull effect while working closely with key trade social opinion leaders to expand distribution touch points pan Nigeria
- Monitored Distribution partner performance and provided feedback on areas of improvement in On-premise unit.
- Responsible for the correct management of the yearly budget and the control of all free goods
- Streamlined internal processes, fostering improved efficiency and productivity within the firm.
- Responsible for managing the entire On-Premises volume and distribution business in an effective way to deliver the business strategy.
- Responsible for setting the strategic direction that will deliver the largest opportunity for sustained growth within the entire On-Premises channel via the distribution partner.
- Consistently analyzing the available market data from reliable data sources to find gaps or opportunities, by region, in distribution and SKU listings. • Responsible for obtaining all sales out data (depletions) from the distribution partner, wholesalers and external sale force companies.
- Aligns all pricing and promotions with all necessary key stakeholders (GM, NOPM and Finance) to minimize the threat of cross channel cannibalization and to maintain profitability
Brand and Field Marketing Manager
Red Bull Nigeria
03.2023 - Current
- Manage ALL advertising and marketing initiatives and ensure local relevance at grass root level
- Plan, implement, and track sales and marketing strategies to promote brand products
- Create and manage budgets to maximize brand reach and engagement
- Identify Key Opinion Leaders in different communities to act as ambassadors for brand building in brand tent poles and occasions.
- Develop and execute branding campaigns to educate target audiences on product features, benefits, and values
- Manage and oversee creative projects to drive quality, accuracy, and deadline management
- Research market trends to identify customer needs and preferences for strategic planning
- Cultivate relationships with key stakeholders, vendors, and industry influencers to create positive brand experiences
- Monitor and evaluate marketing and advertising campaigns to support brand consistency and engagement
- Organize and deliver training sessions for new product content and technological advancements
- Spearhead strategic brand plans for multiple product lines to increase market share and brand awareness
- Conduct research and analysis to determine brand positioning and messaging
- Create and manage ALL media campaigns to increase brand engagement
- Conduct market research to identify new opportunities and target markets
- Continually maintain and improve company's reputation and positive image in Nigeria
- Establish, initiate and optimize business development strategies based on company targets, product specifications, market data, and budget factors
- Coordinate with design and media teams to develop high-quality creative assets
- Launch successful digital and consumer activation marketing campaigns that achieve goals for increased webpage traffic redbull.com
- Capture new customers (EPC) by optimizing business strategies and launching products to diversify offerings
- Analyze and report on KPIs to validate and demonstrate success of marketing campaigns
- Manage budget allocation and resource utilization to maximize marketing ROI
- Develop creative presentations, trend reports, kitted assets, and product data sheets
- Mentor local personnel on best practices and protocols to maximize productivity
National Prestige and B2B Manager
Pernod Ricard Western Africa
09.2021 - 03.2023
- Developed the Prestige and B2B strategy for Pernod Ricard Nigeria
- Developed the consumer and customer base for the luxury portfolio
- Coached, mentored and built high-performance sales team
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Built relationships with customers and community to establish long-term business growth
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Managed All membership accounts PAN Nigeria to retain existing relationships and grow share of business
- Implemented systems and procedures to increase sales
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy
- Compiled and analyzed data to determine approaches to improve sales and performance
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
- Prepared sales presentations for clients showing success and credibility of products
- Demonstrated products to show potential customers benefits and advantages and encourage purchases
- Directed sales support staff in administrative tasks to help sales reps close deals
- Organized promotional events and interacted with community to increase sales volume
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies
- Communicated product quality and market comparisons by creating sales presentations
- Managed revenue models, process flows, operations support and customer engagement strategies
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns
- Boosted marketing, reviewed pricing strategies, and expanded distribution channels to increase sales revenue
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems
- Reach out to clients with promotional information and latest product releases
- Record sales progress in Salesforce database
- Identify key product drivers for presentations to enhance sales
On Premise Manager
Red Bull Nigeria
12.2019 - 09.2021
- Create route plans for All sales staff in my territory (Lagos Island, Ogun state and Oyo state)
- Built relationships with customers and community to establish long-term business growth
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Implemented systems and procedures to increase sales
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains
- Deliver territory sales target (Lagos Island, Oyo state and Ogun State)
- Maintain high profile relationships with account owners and stakeholders in On Premise in Lagos and Oyo state
- Manage ALL VSRs and Direct Sales staff in Total Island Abeokuta and Ibadan territory
- Increase territory Exclusive, Accounts
- Convert Non energy drink accounts in Red Bull accounts
- Establish and nurture relationships with key influencers & business partners spreading affinity and enthusiasm for Red Bull
- Build my personal reputation within the local scene based on my extensive knowledge of the industry and latest trends
- Prepare a database of stakeholders to call on and work with (Bartenders, Managers, Chefs etc.)
- Organize and execute curated sampling events for small groups of stakeholders
- Organize and facilitate trainings of Bar Staff on Red Bull Brand
- Take full responsibility for the On-Premises sales and marketing activities in Lagos and Oyo state
- Plan and strategically execute tailored ideas for volume growth to territory
- Assist National on-Premises Manager with Marketing and Brand Event responsibilities
Channel Development Manager
ALMA STORES, LINKUP LOGISTICS
07.2018 - 11.2019
- Cultivated and developed strategic partnerships to build assigned territory
- Maximized coverage within defined regions to penetrate organizations to utilize products
- Articulated value proposition to assigned territory partners to maintain and increase share of partner business
- Coordinated sales activities with partners and resellers to identify and close new business
- Drove and delivered sales leads to convert into new business
- Facilitated channel engagement to support territory sales goals
- Developed solid working knowledge of products to understand benefits to potential customers
- Adopted and optimized tool usage among marketing teams to deliver business results
- S synthesized business operations to make strategic recommendations on go-to-market and potential coverage models
- Built relationships with customers and community to establish long-term business growth
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Collaborated with upper management to implement continuous improvements and exceed team goals
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Managed accounts to retain existing relationships and grow share of business
- Recruited, interviewed, and hired employees and implemented mentoring program to promote positive feedback and engagement
Regional Sales Manager
LIMITED/LINKUP LOGISTICS LTD
01.2017 - 07.2017
- Analyze the marketplace and design product strategy based on product ranges
- Increase stakeholders (wholesalers, retailers etc) in different channels and grow monthly sales per sku
- Search for and capitalizing on new product opportunities
- Responsible for delivery of full territory (Total Lagos) depletions and achievement of principal monthly target
- Manages a team of Sales Executives (SEs) and Van Sales Reps (VSRs) across a territory
- Create and organize events for the promotion of the various brands with strategic goals
- Develop nontraditional channels for distribution Ecommerce, B2B and Event focused units (Jumia Party) to increase and maximize sales growth
- Organize curated sampling and trial events for principals and stakeholders
- Analyzing the available market data from reliable data sources to find gaps or opportunities, by region, in distribution and channel development
- Manage the sales and marketing operations of the prestige categories of Pernod Ricard and Diageo in Lagos and southwest
- Align on pricing, credit limits and funds collection strategy with internal and external stakeholders
- Use of the Distribution management service tool to track and report all sales activities for all channels
- Ensure Staff maintained excellent sales services
- Ensure proper assortment planning and inventory budgeting
- Implemented marketing, cross selling activities and media planning activities for advertising
- Built and maintained relationships with stakeholders including sub distributors, event organizers, media and PR etc
- Develop consumer profile and target audience research for channel development growth
Finance and Administrative Assistant
PATHS2 UKAID
02.2015 - 10.2016
- Assisted in planning logistics for meetings/seminar/trainings, providing the location and materials
- Maintained hard copy and soft copies of payment vouchers and general financial documents
- Assisted the technical officers in preparing budgets, activity memos and preparing reports of both residential and non-residential programs held by the project
- Prepared contracts for local technical assistants on a state level
- Ensured that all new staff were adequately inducted and oriented about ABT Associates Nigeria/PATHS2 personnel policies and procedures and emphasized on their rights and responsibilities
- Liaised between the State and PATHS2 National Country Office to ensure that adequate funds were available
- Assisted the SPM, ensuring the recruitment and availability of the necessary human resources in the Lagos field office
- Prepared of payroll, consultant payments, office planning
- Prepared PRPOs and assisted with SOP updates
Creative Director
DEALDEY LIMITED
12.2013 - 01.2015
- Adherence to visual standards as brands required
- Improved stock turns for respective brands
- Ensured all appropriate documentation and procedures were carried out during photoshoots
- Supervised and motivated team members to perform consistently at the top of their potential
- Liaised with the marketing team on creative ideas to push the brand
- Developed all sales categories (5 in total: service, fashion, gadgets, and electronics, carry go, home and décor) in Lagos, Abuja, Port Harcourt, Ibadan using ecommerce
Revenue Supervisor
LAGOS STATE INTERNAL REVENUE SERVICE
10.2011 - 11.2013
- Audited companies that were in the tax net and future taxpayers
- Assessing companies and individuals for their tax liability
- Creating a comfortable environment for taxpayers in Lagos state
- Enlightening the taxpayers about their duties
- Calculating and informing future taxpayers about their duties
- Managing the information on taxpayers effectively
- Processing the e-tcc (electronic tax clearance cards) for new and existing taxpayers
- Checking to ensure the companies are compliant and keeping to the rules and regulation set up by the monitoring board
Head of Publicity
TOP25+ MAGAZINE ABUJA
12.2010 - 09.2011
- Organized events and partnered with PR Firms (exhibitions, tastings, talent shows) for publicity of the magazine
- Developed a database of accounts for online and offline promotions in the tourism and directory guide
- Covered major events in Abuja, Nigeria
- Organized and facilitated trainings for the sales and marketing
- Developed a brand in touch with society that our targeted audiences felt comfortable with
- Maintained records related to sales and procurement
- Developed policies around exchange, return and refund for customers and vendors
- Managed all sales staff
Customer Service
NYSC Corp, HQ ABUJA
10.2010 - 07.2011
- Ensured excellent delivery by the sales team
- Effectively resolved customer objections
- Ensured total customer satisfaction with every visit to the store
- Managed and motivated the sales team into improved performance
- Managed outsourced staff (cleaning and security staff)
- Managed security risks and thefts implemented strategies to prevent and created protocols to handle these situations
- Answered questions regarding the store and merchandise
- Promoted goodwill and a positive image for the organization
- Stored inventory and requisition of new stock
- Prepared Sales team shift roster and leave schedule
Wings Team Coordinator
Red Bull Nigeria
07.2007 - 09.2009
- Created and organized the sampling schedule for the wings team
- Weekly and Monthly reporting to the sales and marketing team
- Strategic enlightenment campaign to the Red Bull Target audience
- Sponsored and supported Sports and Energy related events
- Assisted with recruitment and training of the wings team in Nigeria
- Created a blueprint adopted for training of wings team
Education
Bachelor of Science - Economics
University of Lagos
Akoka, LagosA'levels - undefined
Educational Advancement Centre
Bodija, IbadanSenior Secondary Certificate Examination (S.S.C.E) - undefined
Air Force Secondary School
Ikeja, Lagosundefined
Bonny Breed Nursery and Primary School
Ogudu, Lagosundefined
Corona Nursery and Primary School
Bukuru, JosSkills
- Brand and Field Marketing Expert
- Distribution Expert
- Advertising Expert
- Experiential Marketing Expert
- Team collaboration
- Time management
- Problem-solving
- Digital Marketing
Accomplishments
- Founder Shayo Couture (Drinks, Sports, and Fun Events)
- Founder Trendz Creative Agency (Operational Consulting and Digital Marketing)
- Student member of the Chartered Institute of Taxation on Nigeria.
- SEO (search engine optimization) trained (DealDey Limited)
- Intensive Digital Marketing Skills Training (Digify Bytes In Partnership with Google)
- Improving Healthcare Through Clinical Research (University of Leeds /Future Learn)
- Data Mapping and Reporting HAPT trained (Paths2)
Interests
Vlogging
Art
Timeline
NATIONAL ON PREMISE DISTRIBUTION PARTNER MANAGER
Red Bull
01.2025 - Current
Brand and Field Marketing Manager
Red Bull Nigeria
03.2023 - Current
National Prestige and B2B Manager
Pernod Ricard Western Africa
09.2021 - 03.2023
On Premise Manager
Red Bull Nigeria
12.2019 - 09.2021
Channel Development Manager
ALMA STORES, LINKUP LOGISTICS
07.2018 - 11.2019
Regional Sales Manager
LIMITED/LINKUP LOGISTICS LTD
01.2017 - 07.2017
Finance and Administrative Assistant
PATHS2 UKAID
02.2015 - 10.2016
Creative Director
DEALDEY LIMITED
12.2013 - 01.2015
Revenue Supervisor
LAGOS STATE INTERNAL REVENUE SERVICE
10.2011 - 11.2013
Head of Publicity
TOP25+ MAGAZINE ABUJA
12.2010 - 09.2011
Customer Service
NYSC Corp, HQ ABUJA
10.2010 - 07.2011
Wings Team Coordinator
Red Bull Nigeria
07.2007 - 09.2009
A'levels - undefined
Educational Advancement Centre
Senior Secondary Certificate Examination (S.S.C.E) - undefined
Air Force Secondary School
undefined
Bonny Breed Nursery and Primary School
undefined
Corona Nursery and Primary School
Bachelor of Science - Economics
University of Lagos
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