Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

ADERONKE OLUFUNMILAYO ADESANYA

Oniru
ADERONKE OLUFUNMILAYO ADESANYA

Summary

Adaptable and Ambitious with excellent verbal and written communication skills. I seek challenges that will translate my personal and academic achievements into the workplace. My varied qualifications in both working and academic environments have equipped me with the ability to meet tasks with confidence and enthusiasm. I am consistently highlighted as a major team player with strong communicative abilities as well as an excellent track record for over performing under pressure, turning around under-performing situations and meeting set targets.

Overview

16
years of professional experience

Work History

Red Bull Nigeria

Brand and Consumer Collecting Manager
03.2023 - Current

Job overview

  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Created and managed budgets to maximize brand reach and engagement.
  • Researched and identified new opportunities for product and brand development.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Organized and delivered training sessions for new product content and technological advancements.
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
  • Compiled product and customer data to generate informed profit projections.
  • Conducted research and analysis to determine brand positioning and messaging.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Optimized email campaigns to increase open and click-through rates.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Improved website visibility through development and implementation of SEO strategies.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Mentored local personnel on best practices and protocols to maximize productivity.

PERNOD RICARD WESTERN AFRICA

NATIONAL PRESTIGE AND B2B MANAGER
09.2021 - 03.2023

Job overview

  • Developed the Prestige and B2B strategy for Pernod Ricard Nigeria
  • Developed the consumer and customer base for the luxury portfolio
  • Coached, mentored and built high-performance sales team.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Built relationships with customers and community to establish long-term business growth.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Managed All membership accounts PAN Nigeria to retain existing relationships and grow share of business.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Organized promotional events and interacted with community to increase sales volume.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Reached out to clients with promotional information and latest product releases.
  • Recorded sales progress in Salesforce database.
  • Identified key product drivers for presentations to enhance sales.

Red Bull Nigeria

On Premise Manager
12.2019 - 09.2021

Job overview

  • Create route plans for All sales staff in my territory (Lagos
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Implemented systems and procedures to increase sales.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Island, Ogun state and Oyo state)
  • Deliver territory sales target (Lagos Island, Oyo state and
  • Ogun State)
  • Maintain high profile relationships with account owners and stake holders in On Premise in Lagos and Oyo state.
  • Manage ALL VSRs and Direct Sales staff in Total Island
  • Abeokuta and Ibadan territory
  • Increase territory Exclusive, Accounts
  • Convert Non energy drink accounts in Red Bull accounts
  • Establish and nurture relationships with key influencers & business partners spreading affinity and enthusiasm for
  • Red Bull
  • Build my personal reputation within the local scene based on my extensive knowledge of the industry and latest trends
  • Prepare a database of stakeholders to call on and work with (Bartenders, Managers, Chefs etc.)
  • Organize and execute curated sampling events for small groups of stake holders.
  • Organize and facilitate trainings of Bar Staff on Red Bull
  • Brand
  • Take full responsibility for the On-Premise sales and marketing activities in Lagos and Oyo state.
  • Plan and strategically execute tailored ideas for volume growth to territory.
  • Assist National on-Premise Manager with Marketing and
  • Brand Event responsibilities.

ALMA STORES, LINKUP LOGISTICS

Channel Development Manager
07.2018 - 11.2019

Job overview

  • Cultivated and developed strategic partnerships to build assigned territory.
  • Maximized coverage within defined regions to penetrate organizations to utilize products.
  • Articulated value proposition to assigned territory partners to maintain and increase share of partner business.
  • Coordinated sales activities with partners and resellers to identify and close new business.
  • Drove and delivered sales leads to convert into new business.
  • Facilitated channel engagement to support territory sales goals.
  • Developed solid working knowledge of products to understand benefits to potential customers.
  • Adopted and optimized tool usage among marketing teams to deliver business results.
  • Synthesized business operations to make strategic recommendations on go-to-market and potential coverage models.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Managed accounts to retain existing relationships and grow share of business.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

LIMITED/LINKUP LOGISTICS LTD

Team Lead
01.2017 - 07.2017

Job overview

  • Analyze the marketplace and design product strategy based on product ranges
  • Increase stakeholders (wholesalers, retailers etc) in different channels and grow monthly sales per sku
  • Search for and capitalizing on new product opportunities
  • Responsible for delivery of full territory (Total Lagos) depletions and achievement of principal monthly target
  • Manages a team of Sales Executives (SEs) and Van Sales
  • Reps (VSRs) across aterritory
  • Create and organize events for the promotion of the various brands with strategic goals
  • Managed the ecommerce channel: Jumia Party sales/accounts, reconciliation and order fulfilment
  • Organized curated tasting events for principals
  • Meet target in special events penetration sales and publicity
  • Manage the sales and marketing operations of the prestige categories of Pernod Ricard and Diageo in Lagos, Branding and Training
  • ALWAYS ON POINT NIGERIA
  • Ensured Staff maintained excellent sales services
  • Analyzed Sales Figures
  • Ensure proper assortment planning and inventory budgeting
  • Implemented marketing, cross selling activities and media planning activities for advertising
  • Built and maintained relationships with external agencies including suppliers, principals, show sponsors, magazine editors, etc
  • Delivered events on time, within budget, that meet expectations of the Event owner
  • Researched consumer markets, monitoring market trends and identifying potential areas in which to propose the company to invest in.

PATHS2 UKAID

Finance and Administrative Assistant
02.2015 - 10.2016

Job overview

  • Assisted in planning logistics for meetings/seminar/trainings, providing the location and materials
  • Maintained hard copy and soft copies of payment vouchers and general financial documents
  • Assisted the technical officers in preparing budgets, activity memos and preparing reports ofboth residential and non-residential programs held by the project
  • Prepared contracts for local technical assistants on a state level
  • Ensured that all new staff were adequately inducted and oriented about ABT Associates Nigeria/PATHS2 personnel policies and procedures and emphasized on their rights andresponsibilities
  • Liaised between the State and PATHS2 National
  • Country Office to ensure that adequate funds were available
  • Assisted the SPM, ensuring the recruitment and availability of the necessary human resources in the
  • Lagos field office
  • Prepared of payroll, consultant payments, office planning
  • Prepared PRPOs and assisted with SOP updates.

DEALDEY LIMITED

Creative Director
12.2013 - 01.2015

Job overview

  • Adherence to visual standards as brands required
  • Improved stock turns for respective brands
  • Ensured all appropriate documentation and procedures were carried out during photoshoots
  • Supervised and motivated team members to perform consistently at the top of theirpotential
  • Liaised with the marketing team on creative ideas to push the brand
  • Developed all salescategories (5 in total: service, fashion, gadgets and electronics, carry go, home and décor) in
  • Lagos, Abuja, Port Harcourt, Ibadan using ecommerce

LAGOS STATE INTERNAL REVENUE SERVICE

Revenue Supervisor
10.2011 - 11.2013

Job overview

  • Audited companies that were in the tax net and future taxpayers
  • Assessing companies and individuals for their tax liability
  • Creating a comfortable environment for taxpayers in Lagos state
  • Enlightening the taxpayers about their duties
  • Calculating and informing future taxpayers about their duties
  • Managing the information on taxpayers effectively
  • Processing the e-tcc (electronic tax clearance cards) for new and existing taxpayers
  • Checking to ensure the companies are compliant and keeping to the rules and regulation set up by the monitoring board

Head of Publicity
12.2010 - 09.2011

Job overview

  • TOP25+ MAGAZINE ABUJA
  • Organized events and partnered with PR Firms (exhibitions, tastings, talent shows) for publicity of the magazine
  • Developed a database of accounts for online and offline promotions in the tourism and directory guide
  • Covered major events in Abuja, Nigeria
  • Organized and facilitated trainings for the sales and marketing
  • Developed a brand in touch with society that our targeted audiences felt comfortable with
  • Maintained records related to sales and procurement
  • Developed policies around exchange, return and refund for customers and vendors
  • Managed all sales staff

NYSC Corp, HQ ABUJA

customer service
10.2010 - 07.2011

Job overview

  • Ensured excellent, delivery by the sales team
  • Effectively resolved customer objections
  • Ensured total customer satisfaction with every visit to the store
  • Managed and motivated the sales team into improved performance
  • Managed outsourced staff (cleaning and security staff)
  • Managed security risks and thefts implemented strategies to prevent and created protocols to handle these situations
  • Answered questions regarding the store and merchandise
  • Promoted goodwill and a positive image for the organization
  • Stored inventory and requisition of new stock
  • Prepared Sales team shift roster and leave schedule

RED BULL NIGERIA

Wings Team Coordinator
07.2007 - 09.2009

Job overview

  • Created and organized the sampling schedule for the wings team
  • Weekly and Monthly reporting to the sales and marketing team
  • Strategic enlightenment campaign to the Red Bull Target audience
  • Sponsored and supported Sports and Energy related events
  • Assisted with recruitment and training of the wings team in
  • Nigeria
  • Created a blueprint adopted for training of wings team

Education

University of Lagos
Akoka, Lagos

Bachelor of Science from Economics Education
12.2009

Skills

  • Distribution Expert
  • Digital Marketing
  • Strategy Consulting
  • Marketing
  • Project Management
  • Budget Planning
  • Social Media
  • Planning

Timeline

Brand and Consumer Collecting Manager

Red Bull Nigeria
03.2023 - Current

NATIONAL PRESTIGE AND B2B MANAGER

PERNOD RICARD WESTERN AFRICA
09.2021 - 03.2023

On Premise Manager

Red Bull Nigeria
12.2019 - 09.2021

Channel Development Manager

ALMA STORES, LINKUP LOGISTICS
07.2018 - 11.2019

Team Lead

LIMITED/LINKUP LOGISTICS LTD
01.2017 - 07.2017

Finance and Administrative Assistant

PATHS2 UKAID
02.2015 - 10.2016

Creative Director

DEALDEY LIMITED
12.2013 - 01.2015

Revenue Supervisor

LAGOS STATE INTERNAL REVENUE SERVICE
10.2011 - 11.2013

Head of Publicity

12.2010 - 09.2011

customer service

NYSC Corp, HQ ABUJA
10.2010 - 07.2011

Wings Team Coordinator

RED BULL NIGERIA
07.2007 - 09.2009

University of Lagos

Bachelor of Science from Economics Education

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ADERONKE OLUFUNMILAYO ADESANYA