Adenike Haastrup
General Manager Wellness & Nutrition
LAGOS
Summary
Dynamic General Manager with a proven track record at Reals Specialties Ltd, excelling in operations management and team leadership. Spearheaded strategic initiatives that drove year-over-year growth, enhanced customer loyalty, and streamlined processes. Adept at budget analysis and fostering a collaborative work environment, ensuring high employee satisfaction and productivity.
Overview
26
26
years of professional experience
Work History
General Manager Wellness & Nutrition
Reals Specialties Ltd
10.2024 - Current
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Deputy General Manager
Reals Pharmaceuticals Ltd
01.2016 - 10.2024
- Developed and executed annual business plans, resulting in consistent revenue growth.
- Managed multiple projects simultaneously while maintaining focus on meeting key milestones.
- Participated in planning process to achieve corporate objectives.
- Fostered and promoted cooperative and harmonious working climate conducive to maximum employee morale, productivity, and effectiveness.
- Facilitated cross-functional collaboration to drive successful project completion within deadlines.
- Collaborated with department heads to establish goals and work plans.
- Improved internal communication channels, fostering a culture of transparency and accountability among team members.
- Streamlined operations by identifying inefficiencies and implementing process improvements.
Senior Business Development Manager
Reals Pharmaceuticals
04.2014 - 01.2016
- Enhanced customer satisfaction by resolving issues promptly and implementing feedback-driven improvements.
- Streamlined internal processes related to lead generation and prospecting tactics, reducing time spent on administrative tasks.
- Delivered presentations at conferences and trade shows, showcasing products/services and generating leads.
- Collaborated with cross-functional teams to develop comprehensive proposals for prospective clients.
- Developed strong relationships with key clients, leading to long-term partnerships and increased loyalty.
- Increased sales revenue by strategically identifying and pursuing new business opportunities.
- Mentored junior staff members on best practices in business development, fostering professional growth within the team.
- Managed a diverse team of sales professionals, providing coaching and guidance to optimize performance.
- Aligned sales objectives with corporate goals by creating strategic plans that balanced short-term wins with long-term sustainability.
- Contributed to overall company growth by sharing expertise during executive meetings, informing decision-making processes.
- Launched new product lines successfully after conducting thorough market assessments and identifying gaps in consumer needs.
Business Manager
Reals Pharmaceuticals
01.2010 - 04.2014
Field Force Manager
Reals Pharmaceuticals
01.2006 - 01.2010
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Ensure Sales and Payment Target Acheivements
Senior Medical Representative
Reals Specialties Ltd
01.2003 - 01.2006
- Collaborated with cross-functional teams to achieve sales targets and improve overall business performance.
- Achieved consistent sales growth by identifying new opportunities within existing client base and prospecting potential customers.
- Developed long-lasting relationships with key opinion leaders, contributing to increased market share for the company.
- Increased customer satisfaction by promptly addressing inquiries and providing exceptional service during office visits.
Medical Representative
Reals Specialties
02.2000 - 01.2003
- Established strong relationships with healthcare professionals, resulting in increased trust and credibility for the organization.
- Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
- Collaborated with sales team to develop targeted marketing strategies that boosted overall revenue growth.
- Managed territory efficiently, effectively prioritizing visits to key healthcare providers and facilities.
- Consistent metting of Sales, Payment and Marketing Targets
- Successfully pioneering Interbat Products in my territory.
Education
Bachelor of Science - Biochemistry
Ondo State University
Ado - Ekiti 04.2001 -
Skills
Operations management
Customer relationship management
Team leadership
Project management
Team building
Customer retention
Business development
Effective leader
Quality management
Project planning
Goal setting
Strategic planning
Budget analysis
Staff motivation
Time management
Training and development
Relationship building
Motivation
Staff training and development
Business administration
Sales expertise
Market analysis
Interpersonal skills
Sales analysis
Sales team development
Budget allocation
Marketing
Staff training
Product development
Product analysis
Timeline
General Manager Wellness & Nutrition
Reals Specialties Ltd
10.2024 - Current
Deputy General Manager
Reals Pharmaceuticals Ltd
01.2016 - 10.2024
Senior Business Development Manager
Reals Pharmaceuticals
04.2014 - 01.2016
Business Manager
Reals Pharmaceuticals
01.2010 - 04.2014
Field Force Manager
Reals Pharmaceuticals
01.2006 - 01.2010
Senior Medical Representative
Reals Specialties Ltd
01.2003 - 01.2006
Bachelor of Science - Biochemistry
Ondo State University
04.2001 -
Medical Representative
Reals Specialties
02.2000 - 01.2003