ADEFOLAHAN BETHY OJO
ABUJA FCT,NIGERIA
Summary
Sales professional with expertise in technical product demonstration, customer service, and strategic selling. Proven ability to enhance customer loyalty and achieve sales targets through effective team management and innovative strategies. Experienced in market analysis and fostering relationships to drive business growth.
Overview
23
23
years of professional experience
9
9
years of post-secondary education
Work history
REGIONAL SALES MANAGER, NORTH CENTRAL 1
Chemical & Allied Products Plc
ABUJA FCT, Nigeria
08.2008 - Current
- Managed team of over 150, leading regular meetings to encourage communication and collaboration.
- Built strong relationships with key clients to enhance customer loyalty and satisfaction.
- Attended trade shows to increase industry presence and generate leads.
- Monitored market dynamics to identify new business opportunities and inform strategy.
- Developed strategies for aggressive sales growth through new and existing channels.
- Collaborated with Marketing to align sales forecasts with inventory needs.
- Led training sessions to improve product knowledge and sales techniques among staff.
- Instituted incentive schemes for staff motivation leading to enhanced productivity levels.
KEY ACCOUNT MANAGER
Chemical & Allied Products Plc
ABUJA FCT, NIGERIA
03.2012 - 03.2021
- Responsible for meeting monthly & yearly sales target.
- Implemented customer retention strategies, fostered strong relationships.
- Managed complex sales cycles for maximised business growth.
- Responsible for overall operation of Dulux Colour Centre (DCC) & Dulux Colour Shops (DCSs) including but not limited to customer service, marketing, merchandising, inventory, financial reports and Store safety.
- Manage DCC Customer information database & generate management information.
CUSTOMER SERVICE EXECUTIVE
Chemical & Allied Products Plc
Lagos, Nigeria
08.2008 - 02.2012
- Increased sales out of outlet by 23%
- Actively seek out new sales opportunities through cold calling, networking, social media & other avenues
- Provides technical, marketing & sales support to Company's customers.
- Collate & report on customers' feedback & complaints.
MARKETING EXECUTIVE
WAXTALL LIMITED
Lagos, Nigeria
04.2007 - 08.2008
- Executed engaging promotional events that successfully attracted target audiences and potential customers.
- Identified potential market opportunities through extensive market research and analysis.
- Increased sales by 68%
PROCUREMENT ENGINEER
PRONAT WORLDWIDE LIMITED
Lagos, Nigeria
04.2003 - 04.2006
- Executed compliance checks on received goods to guarantee quality standards were met.
- Refined procurement processes to boost operational efficiency.
- Promoted alignment of procurement activities with sustainability goals.
- Led cross-functional team coordination to achieve streamlined workflow within department.
- Improved cost-efficiency through rigorous vendor assessment procedures and negotiations.
Education
Master of Business Administration - Marketing Management
LADOKE AKINTOLA UNIVERSITY OF TECHNOLOGY
Ogbomoso, Oyo State/Nigeria 09.2012 - 03.2014
Postgraduate Diploma - Management
LADOKE AKINTOLA UNIVERSITY OF TECHNOLGY
Ogbomoso, Oyo State/Nigeria 03.2011 - 07.2012
Higher National Diploma - Chemical Engineering
FEDERAL POLYTECHNIC
Bida, Niger state/Nigeria 05.1996 - 12.2002
Skills
- Technical product demonstration
- Customer service systems
- Team leadership
- Communication proficiency
- Target achievement drive
- Performance analytics
- Result-driven planning
- Multitasking
Languages
English
Fluent
Yoruba
Native
Hausa
Advanced
Affiliations
- Mentoring , Volunteering, Pottery & Dancing
Timeline
Master of Business Administration - Marketing Management
LADOKE AKINTOLA UNIVERSITY OF TECHNOLOGY
09.2012 - 03.2014
KEY ACCOUNT MANAGER
Chemical & Allied Products Plc
03.2012 - 03.2021
Postgraduate Diploma - Management
LADOKE AKINTOLA UNIVERSITY OF TECHNOLGY
03.2011 - 07.2012
REGIONAL SALES MANAGER, NORTH CENTRAL 1
Chemical & Allied Products Plc
08.2008 - Current
CUSTOMER SERVICE EXECUTIVE
Chemical & Allied Products Plc
08.2008 - 02.2012
MARKETING EXECUTIVE
WAXTALL LIMITED
04.2007 - 08.2008
PROCUREMENT ENGINEER
PRONAT WORLDWIDE LIMITED
04.2003 - 04.2006
Higher National Diploma - Chemical Engineering
FEDERAL POLYTECHNIC
05.1996 - 12.2002