KEHINDE YUNUS ADEDIRAN
Lagos,LA
Work Preference
Summary
A results-driven Data Analyst and BI Analyst with a strong foundation in the dynamic iGaming, gambling, hospitality, and data analytics consulting industry. Over the past years, proficiency in statistical analysis and data visualization techniques used for interpreting complex data sets, identifying trends, and drawing meaningful conclusions.
Overview
11
11
years of professional experience
8
8
Certifications
2
2
years of post-secondary education
Work History
INFORMATION TECHNOLOGY OFFICER
Nigerian Institute of Medical Research
08.2024 - Current
- Collaborate with research teams to support the implementation of IT solutions tailored to specific projects.
- Provide technical support to staff and researchers, resolving IT issues promptly to minimize downtime.
- Manage IT inventory, including computers, printers, and other peripherals, ensuring all equipment is in good working order.
- Oversee regular system backups, disaster recovery plans, and database security to prevent data loss and ensure system resilience.
SALES MARKETING DATA ANALYST/OFFICER
Winners Golden Group
07.2019 - 10.2023
- Served as the Area Manager overseeing the company's gaming and data analytics products, and also managed agents operating within my area of coverage.
- Created dashboards, reports, and visualizations using Tableau and Excel to track KPIs, optimize campaigns, continuously monitor relevant Key Performance Indicators and provide insights to stakeholders.
- Analyzed and interpreted sales and marketing data for lotto, pools, slot, casino games, poker, and sports betting using data analytics tools to develop insights into customer behavior, market trends, and sales performance.
- Collaborated with the compliance teams to ensure adherence to regulatory requirements.
- Collaborated with other teams to provide data-driven feedback and recommendations for game improvements and provide insights for improving customer satisfaction.
- Conducted market research and gaming intelligence gathering using tools such as Google Sheet, survey, polls, group discussion to collect data, analyse data, to identify trends and opportunities for development resulting in a 30% increase in customers and sales growth.
- Conducted competitive analysis to benchmark against competitors and identify areas for differentiation, improvements, and loyalty programs.
- Acquired, managed, maintained principal agents, sub-agents, customer and their databases, ensuring data accuracy and consistency across multiple systems for gaming and gambling products.
- Budget formulation, target setting and forecasting, budget monitoring, target optimization and implementation.
- Developed and implemented lead scoring models to prioritize sales leads and increase conversion rates for products, resulting in a 20% increase in sales conversions.
- Conducted customer satisfaction analysis to inform customer retention and loyalty strategies, resulting in a 15% increase in customer satisfaction.
- Collaborated with cross-functional teams to develop and implement sales and marketing strategies to drive revenue growth.
WEB DATA ANALYST & ECOMMERCE MANAGER
Mourouk Ebony Hotel
01.2017 - 06.2019
- I presented, kept track and responded to actionable data insight, keeping track of data to identify growth trends, forecast new sales trends to Management and Stakeholders on monthly basis.
- I managed and maintained all registered OTAs extranet for the Hotel (Expedia, Agoda, Booking.com etc.)
- I collaborated with reservation teams to optimize advertising and marketing campaigns by analysing campaign performance data and user acquisition metrics; ranging from guest visit counts to the website page reservations/visits amongst others.
- I collaborated with the reservation support team to analyse feedback, and complaints, and as well as provide insights for improving customer satisfaction and support processes by identifying trending issues via visualization generated report to provide recommendations; hence reducing the customer support ticket delay volume by 15% on monthly basis.
- I implemented Business intelligence tools for Data mining, Customer segmentation to ensure Data normalization using demographic and behavioural data to arrive at several strategic marketing decisions.
DIGITAL MARKETING MANAGER
Mourouk Ebony Hotel
10.2014 - 12.2016
- I developed an interactive online brochure/catalogue to showcase the essential qualities of the hotel using web development tools.
- I helped managed and maintained all registered OTAs extranet for the Hotel (Expedia, Agoda, Booking.com etc.)
- I was responsible for the redesign of the website completely from scratch; with vast knowledge in the implementation of Content management systems (CMS) such as WordPress, Drupal for creating and managing website content.
- I designed a web-based booking system to enhance potential guest reservations.
- I implemented several Email marketing on platforms such as Mailchimp for creating and managing email campaigns. I also used Google Analytics tool for tracking website performance and customer's behaviour and activated a paid Hootsuite for scheduling and managing the social media posts.
- I worked with SEO tools such as Yoast SEO, Google Trends for optimizing, tracking, analysing and understanding competitors’ contents and market ranking keywords/ for optimizing our organic search performance.
- I implemented several Ads campaigns such as Google Ads, Facebook Ads, and LinkedIn Ads for optimizing the online advertising campaigns: with knowledge in Facebook and LinkedIn Insights for tracking and analysing social media performance.
- (Full-time)
Education
Master of Science - Data Science
University of EastLondon
United Kingdom 10.2023 - 01.2026
B.Sc. (Hons) - INFORMATION TECHNOLOGY & BIS
Middlesex University
01.2013
ADVANCED DIPLOMA - SOFTWARE ENGINEERING
Aptech Computer Institute
01.2012
Skills
DATA ANALYTICS / TECHNICAL SKILLS
Advanced MS Excel knowledge (pivot, VLOOKUP, Index-match, IF/IFS statement)
Visualization software tools such as Power BI, Tableau
Querying complex large data sets and databases using PostgreSQL, MS SQL
Data validation, data analysis, data visualization, and dashboard creation/Presentation
Database design, database management, data mining and data quality assurance
Knowledge and proficient usage of analytical tools
Knowledge in the use of front-end/back-end programming languages
Dax formula on Power BI and calculated analysis on Tableau
Data cleaning, collection, transforming, formatting, modelling, and data exploration
Business Intelligence Reporting
IT infrastructure
Machine learning
IT budgeting
Software development
Information security
Business intelligence
Virtualization technologies
Web development
IT service management
Teamwork and collaboration
Problem-solving
Time management
Multitasking Abilities
Excellent communication
Adaptability and flexibility
Certification
GOOGLE DATA ANALYTICS PROFESSIONAL 2023
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Accomplishments
- Documented and resolved [Issue] which led to [Results].
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Collaborated with team of [Number] in the development of [Project name].
- Achieved [Result] by introducing [Software] for [Type] tasks.
Timeline
INFORMATION TECHNOLOGY OFFICER
Nigerian Institute of Medical Research
08.2024 - Current
Master of Science - Data Science
University of EastLondon
10.2023 - 01.2026
SALES MARKETING DATA ANALYST/OFFICER
Winners Golden Group
07.2019 - 10.2023
WEB DATA ANALYST & ECOMMERCE MANAGER
Mourouk Ebony Hotel
01.2017 - 06.2019
DIGITAL MARKETING MANAGER
Mourouk Ebony Hotel
10.2014 - 12.2016
ADVANCED DIPLOMA - SOFTWARE ENGINEERING
Aptech Computer Institute
B.Sc. (Hons) - INFORMATION TECHNOLOGY & BIS
Middlesex University