ADEDAYO SALISU
Experiential Marketing
Lagos
Summary
Reliable business professional with experience in project management, process improvement and financial analysis. Proven track record of successfully streamlining business operations and reducing costs. Adept at analyzing data to identify trends and developing strategies to improve efficiency. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
12
12
years of professional experience
Work History
Principal Consultant
Grand Reserve Marketing Limited
07.2019 - 03.2023
- Created monthly forecast templates and resource management allocations for approved projects.
- Collaborated with teams to define, strategize, and implement marketing operations strategies.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Liaised with customers, management, and team to better understand customer needs and recommend appropriate solutions.
- Renegotiated outsourcing contracts to save considerable costs.
- Created and developed detailed work plans to meet business priorities and deadlines.
Head of Operations
MetalWood Sekkei Limited
Lagos
03.2018 - 06.2019
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Supervised creation of exciting merchandise displays to catch attention of customers at different modern trade stores.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths during in-store/trade activations.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Assisted in recruiting, hiring and training of team members.
Operations Lead - Marketing
West Africa Hospitality Ghana Limited
Accra
01.2016 - 04.2017
- Recommended actionable changes, lead provisioning and draft plans to maintain operational status.
- Planned operations and activities, and led projects.
- Enforced regulatory and company policy compliance to improve workplace and employee safety and readiness.
- Collected clients and customers feedback and made business adjustments to improve retention and satisfaction.
- Tracked company equipment, tools and technology to manage inventory.
- Outsourced unnecessary services to save on labor, supplies and equipment costs and adhere to company budgets.
- Documented transactions, orders and expenditures to gather sales data and forecast financial needs.
- Negotiated with distributors to find quality products and best prices.
- Assisted customers with questions and problems to build brand loyalty and cultivate lasting business relationships.
- Directed associate warehouse teams to process inbound and outbound shipments with speed and accuracy.
- Enhanced operational performance and reduced labor expenses by developing and optimizing standard practices.
- Coordinated internal assignments, scheduling and communications to extend informational transparency and workforce management.
- Recruited and trained 11 new permanent employees and 62 contract BAs in an interval of two Years.
Project Manager
Brand Footprints Limited
05.2017 - 01.2018
- Managed projects from procurement to commission.
- Developed and initiated projects, managed costs, and monitored performance.
- Planned, designed, and scheduled phases for large projects.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Negotiated and managed third-party contracts related to project deliverables.
- Drafted project reports to identify successful outcomes, insights and future recommendations.
- Prepared and submitted project invoices for review and approval.
- Coordinated material procurement and required services for projects within budget requirements.
- Provided detailed project status updates to stakeholders and executive management.
- Sourced, vetted and managed vendors needed to accomplish project goals.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Verified quality of deliverables and conformance to specifications before submitting to clients.
- Maintained open communication by presenting regular updates on project status to clients.
- Reported regularly to managers on project budget, progress and technical problems.
Marketing Activation Manager
Africa Hospitality Limited
Lagos
02.2013 - 12.2015
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Executed the first FORMULA1 drive of a lifetime experience, sponsored by Johnnie Walker brands in Nigeria.
- Executed the GUINNESS NIGERIA MEGA STAFF CONFERENCE in Lagos.
- Launch and sales activation for CIROC VODKA drink variants pan Nigeria.
Marketing Support Coordinator
Mouka Foam Limited
Lagos
01.2011 - 12.2012
- Planned and executed internal and external marketing events.
- Worked with vendors to complete projects according to schedule and specifications.
- Tracked and reported on marketing campaign responses.
- Answered general marketing department inquiries by email, phone, and mail.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Conducted market research to identify new opportunities and target markets for Mouka products.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Executed annual WORLD SLEEP DAY events.
- Planned and conducted Distributors end of the year party.
- Monitored several sales and marketing promotions including the “WIN A TRIP TO DUBAI promotion”for Mouka loyal customers.
Education
BSc - Computer And Information Sciences
Tai Sholarin University of Education
Ogun State, Nigeria 08.2009 - 11.2013
Skills
Project coordination
Strategic planning
Solution development
Project Management
Reporting capabilities
Team Leadership & Development
Budgeting /Financial Planning
Processes and procedures
Information Protection /Security
Training
- Diageo Brands Nigeria - 2014
Diageo Marketing Code - DMC Compliance training.
Lagos Nigeria
- NIIT - 2016
Advance Microsoft Office program - 2016
Accra Ghana.
Timeline
Principal Consultant
Grand Reserve Marketing Limited
07.2019 - 03.2023
Head of Operations
MetalWood Sekkei Limited
03.2018 - 06.2019
Project Manager
Brand Footprints Limited
05.2017 - 01.2018
Operations Lead - Marketing
West Africa Hospitality Ghana Limited
01.2016 - 04.2017
Marketing Activation Manager
Africa Hospitality Limited
02.2013 - 12.2015
Marketing Support Coordinator
Mouka Foam Limited
01.2011 - 12.2012
BSc - Computer And Information Sciences
Tai Sholarin University of Education
08.2009 - 11.2013