Adedayo O. Babalola

My responsibilities as the digital marketing manager at Summer creed international ltd.

• I analyze digital data to draw key recommendations around website optimization
• I Conduct social media audits to ensure best practices are being used
• Creation of monthly digital content calendar
• Coordinate with the graphics team for perfect content creation
• I maintain digital dashboard of all platforms
• Coordinate with sales team to create marketing campaigns
• I Prepare emails to send out to distributors
• Monitoring key online marketing metrics to track success
• Create and maintain online listings across e-commerce platforms
• I ensure that the brand message is consistent

KEY RESPONSIBILITIES

• Developed paid client ads for use on diverse social media platforms, achieving average of Number users per ad.
• Created customized marketing materials to increase product awareness.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Identified appropriate KPIs and reported key metrics from digital campaigns.
• Produced and submitted weekly reports outlining progress against KPI objectives.
• Created content strategies for digital media.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.

KEY RESPONSIBILITIES

• Collected quantitative and qualitative data from marketing campaigns
• Performed market analysis and research on competition
• Supported the marketing team in daily administrative tasks
• Assisted in marketing and advertising promotional activities (e.g. social media, direct mail and web)
• Prepared promotional presentations
• Helped distribute marketing materials
• Managed and update company database and customer relationship management systems (CRM)
• Helped organize marketing events