Summary
Overview
Work history
Education
Skills
Languages
Custom
Personal Information
Timeline
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ADEBOYE KAYODE

Apomu,Nigeria

Summary

Business management professional specializing in strategic thinking and market expansion. Proven track record in scaling operations and improving investor relations through effective product localization and distribution management. Skilled in leading cross-functional teams to drive revenue growth while ensuring regulatory compliance and risk management. Expertise in competitive analysis, customer acquisition, and crisis management, with a strong focus on client relationship development and market presence enhancement.

Overview

21
21
years of professional experience
9
9
years of post-secondary education

Work history

General Manager

USKEV Nigeria Limited
Apomu, Nigeria
05.2024 - 09.2025
  • Overseeing and supervising the day to day runnings of the USKEV FMKT's businesses towards ensuring smooth business relationships with the Corporate Organizations, Industries, Eateries, Academic institutions (Public and private Universities, Polytechnics, Colleges of Education, Secondary Schools), Supermarkets, Walk-in Customers, etc within and around Osun and Oyo States including strategic planning and forecasts to aid growth and expansion in its entirety effectively.
  • Overseeing the growth strategy, coordinating with various internal and external stakeholders (Board of Directors, Management team, Workforce, Drop-points, Retailers, Suppliers, Clientele) in driving the target market growth.
  • Responsible for management of Profit and Loss expenditures to budget.
  • Developing and implementing long-term business strategies aligned with USKEV's growth agenda.
  • Oversees the business development activities across board to drive revenue growth and profitable partnerships with distributors, sub-distributors, wholesalers, retailers, ATBs and final consumers in a bid to grow market share. Responsible for the management of business resources operating budget as well as the establishment of strategic goals and formulating plans to achieve annual set objectives.
  • Key Performance Indicators: Production output, yield, downtime, and processing speed.
  • Revenue Growth: Achievement of top-line targets across FMCG, Culinary, Service, Healthcare, Farm Markets, Oil & Gas sectors and subsidiaries.
  • Profitability: Margin expansion and cost optimization initiatives.
  • Market Share: Gain in key product categories and regions.
  • Operational Efficiency: Reduction in operational costs and improvement in fulfillment rates.
  • Brand Equity: Strengthening consumer loyalty and brand awareness.
  • Innovation Pipeline: Successful launches of new products and variants.
  • Sustainability Metrics: Reduction in carbon footprint, packaging waste, and ethical sourcing practices.
  • Leadership Development: Talent retention, leadership pipeline development, and succession planning.
  • Product quality, regulatory compliance, customer complaints, and recall rate.
  • Cost per unit, waste reduction, profit margin, and budget adherence.
  • Labor efficiency, employee turnover, training compliance, and safety incidents.
  • Supplier reliability, inventory turnover, order fulfillment, and distribution efficiency.
  • Energy/water usage, waste recycling, and carbon footprint reduction.

Retail Distribution Manager

FrieslandCampina WAMCO Nigeria Plc
Lagos
06.2015 - 04.2024
  • Company Overview: (FMCG manufacturing, marketing, sales, distribution and re-distribution of Peak Milk and Three Crowns Milk brands, Consulting & Services)
  • Channel & Category Management
  • Activation
  • Operational Planning & Management
  • Distributor & Channels Development
  • Sales, Marketing Operations/Force Development
  • Territory/Shareholders Management
  • Developping and implementing a comprehensive channel strategy to achieve sales and market share goals.
  • Recruiting, on-boarding, and managing channel partners, ensuring alignment with company objectives.
  • Coordinated secondary sales force's (SSF) sales in the territory.
  • Prepared and verified customer data base.
  • Planned weekly and prepared for field sales operation report.
  • Carried out successful approach, that is moving the company's products to remote areas under my territory.
  • Worked with the area sales manager in developing new business sites for the company in order to ensure sell out.
  • (FMCG manufacturing, marketing, sales, distribution and re-distribution of Peak Milk and Three Crowns Milk brands, Consulting & Services)

Commercial/Category & Channel Marketing/Brand Manager/Brand & Consumer/Business Development Officer

Urban Needs Nigeria Limited
Lagos
01.2012 - 12.2015
  • Company Overview: (FMCG marketing, sales and distributions of daily needs, Consulting & Services)
  • Led marketing and new product launch efforts in channel including collateral, communication strategies, merchandising procurement, training tools and related activities.
  • Developed and oversaw the marketing plan for specific channels within the organization.
  • Managed relationship with existing and new channel partner and expanded customer level marketing relationships.
  • Driving Results - Leading the team to drive both Primary and Secondary Penetration across SKUs to achieving the desired volume objective and grow both MS & ND in the market + Setting the right monthly target.
  • Managed end to end sales process.
  • Drove sales force automation compliance and sales force effectiveness within sales team.
  • Identified capability gaps amongst sales team within population.
  • Performed on job coaching to evaluate the implementation of sales best practices.
  • Identified training needs, developed training programs and administered trainings to enhance employees' skill performance and productivity.
  • Effectively identified sales capability needs across roles among divisional team.
  • Monitored and tracked territory resources and standardization to ensure an optimal and efficient sales structure.
  • (FMCG marketing, sales and distributions of daily needs, Consulting & Services)

Export Development Manager

Phama-Deko Plc
Agbara, Nigeria
01.2012 - 12.2012
  • Company Overview: (Exports: FMCG marketing, sales and distributions of SANS Creme Soda Covering West African Francophone (Ivory Coast) countries)
  • Responsible for clients relationship management and keeping up-to-date database/information on leads/orders and packages submitted to the clients.
  • Assisting the Managing Director in the process of identifying new prospective opportunities.
  • Managing and maintaining external relations with the regulatory agencies (within and outside Nigeria) and company's clients outside the country.
  • Negotiating contracts for sales and manage, renew, review contracts as required to enable effective trading, operations and customer relations in neighboring countries.
  • Expanding the company's by developing business and sourcing for leads/contracts.
  • Generating orders, sending orders to the company and ensure timely and adequate distribution to the clients.
  • Planning and managing sales in neighboring countries through distributors and other relevant outlets.
  • Leveraging the markets of coverage and establish contracts to identify new strategic opportunities for the company's products.
  • (Exports: FMCG marketing, sales and distributions of SANS Creme Soda Covering West African Francophone (Ivory Coast) countries)

Marketing Executive

SGS Group
Victoria Island, Nigeria
01.2010 - 12.2012
  • Company Overview: (SONCAP and Products Certification Services)
  • Generate profitable new business and grow revenue.
  • Manage and drive the business development and client retention through supply chain analysis, modeling and solution development to create value proposition to the target client.
  • Prospecting new clients via internet, email, telephone calls, and physical visits.
  • Work with supervisor and SONCAP team to meet customer expectations.
  • Analyze performances by category, account and client.
  • Pro-actively identify & develop profitable new opportunities, through existing and potential clients to generate increased revenue and market share.
  • Looking for vital information about competitors and submitting same to management communications.
  • Identifying key growth sectors in the region.
  • Managing quotes and closing deals effectively and efficiently to successfully convert into revenue.
  • Manage assigned accounts and customers to achieve an agreed target level and develop profitable business with new and existing customers.
  • Maintain an awareness of market trends/developments and oversee effective contact with commercial leaders to ensure that new business avenues are explored and appropriate growth opportunities maximized.
  • Study existing competitor solutions.
  • Researching on databases, websites, news sources and projects.
  • Deliver effective account management on behalf of customers, working with all SGS Soncap personnel to ensure that customer requirements are clearly communicated and enable service expectations to be met.
  • (SONCAP and Products Certification Services)

Audit Assistant

Adebola Omilani & Co. Chartered Accounts
Ibadan, Nigeria
01.2005 - 12.2010
  • Company Overview: (Accounting Services)
  • Assisting in auditing and reporting of the activities of assigned depots and areas offices.
  • Ensuring strict compliance with policies.
  • Assisting in monitoring staff advances and recovering debts and reporting the true state of same to the Divisional Manager.
  • Ensuring strict adherence to necessary controls put in place to detect and prevent errors and fraud early.
  • Managing accounts payable and receivable workflows, including vendor invoice processing, expense categorization, and payment scheduling.
  • Maintaining accurate and up-to-date general ledgers tailored to restaurant operations (e.g., costs, labor costs, overheads).
  • Reconciling bank statements, credit card transactions, and system data to ensure consistency and accuracy.
  • Building trust through clear, professional communication with both owners and operations managers.
  • Preparing and delivering timely financial reports, including P&L statements, cash flow forecasts, and customized performance snapshots.
  • Collaborating with internal and client-side teams to refine bookkeeping processes and improve financial workflows.
  • (Accounting Services)

Education

MSc - Economics

Ajayi Crowther University
01.2019 - 01.2021

Masters in Managerial Psychology - undefined

University of Ibadan
01.2017 - 01.2018

Postgraduate Diploma - Applied Economics

University of Calabar
01.2011 - 01.2012

MBA - undefined

University of Calabar
01.2006 - 01.2007

Bachelor of Environmental Studies - Economics

University of Calabar
01.2001 - 01.2005

Skills

  • General/Business Management
  • Strategic thinking/vision
  • Market expansion
  • Business development
  • Global market knowledge
  • Scaling operation
  • Investor relations
  • Brand building
  • Product localisation
  • Team leadership
  • Revenues/Profitability/P&L
  • Regulatory compliance
  • Crisis management
  • Competitive analysis
  • Public relations
  • Customer acquisition and retention
  • Cultural intelligence
  • Outstanding communication
  • Cross-functional collaboration skills
  • Distribution and Re-distribution Management
  • Negotiation
  • Persuasion
  • Market Analysis
  • Problem Solving
  • Marketing Management
  • Business Development and Client Relationship Management
  • Team Leadership and Management
  • Transaction Execution
  • Risk Management and Compliance
  • Financial Modeling and Analysis
  • Sales Management
  • Business Development Strategies
  • Time Management
  • Multitasking
  • Regulatory Compliance
  • Proficient in MS Excel
  • Proficient in MS Word
  • Proficient in Power Point
  • Proficient in MS Outlook
  • Excellent Organisational skills

Languages

English
Native
French
Upper intermediate

Custom

  • Football
  • Table-Tennis
  • Solving problems
  • Coaching and mentoring youths

Personal Information

Nationality: Nigeria

Timeline

General Manager

USKEV Nigeria Limited
05.2024 - 09.2025

MSc - Economics

Ajayi Crowther University
01.2019 - 01.2021

Masters in Managerial Psychology - undefined

University of Ibadan
01.2017 - 01.2018

Retail Distribution Manager

FrieslandCampina WAMCO Nigeria Plc
06.2015 - 04.2024

Commercial/Category & Channel Marketing/Brand Manager/Brand & Consumer/Business Development Officer

Urban Needs Nigeria Limited
01.2012 - 12.2015

Export Development Manager

Phama-Deko Plc
01.2012 - 12.2012

Postgraduate Diploma - Applied Economics

University of Calabar
01.2011 - 01.2012

Marketing Executive

SGS Group
01.2010 - 12.2012

MBA - undefined

University of Calabar
01.2006 - 01.2007

Audit Assistant

Adebola Omilani & Co. Chartered Accounts
01.2005 - 12.2010

Bachelor of Environmental Studies - Economics

University of Calabar
01.2001 - 01.2005

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ADEBOYE KAYODE