Adebola Adeyinka

• Provided marketing and business communications advisory services while supporting the management and operations functions of the organization
• Developed branding and positioning strategies to enhance market visibility and customer trust
• Created messaging frameworks and outreach strategies to drive lead generation and brand awareness
• Collaborated with cross-functional teams to execute integrated marketing solutions

• Led omnichannel marketing campaigns that drove product awareness and adoption by over 20%
• Established strategic partnerships with influencers and community organizations to boost trust and credibility for the beverage and sausage brands and enhance market penetration
• Led brand strategy for Sosa Fruit Drink, winning the Marketing Edge 'Outstanding New Product of the Year' (2023) and capturing 16.4% PET juice market share (Q1 2024)
• Maintained 45% market share for the Energy drink brand and the CSD and Sausage brands, respectively
• Developed and executed data-driven campaigns, driving customer acquisition and engagement
• Managed marketing budgets and optimized performance for maximum ROI
• Analysed competitor activity regularly to stay ahead in the marketplace.
• Directed the creation of innovative marketing materials, enhancing consumer engagement.

• Led multi-channel fundraising campaigns, raising over N100 million in six months
• Developed and executed multi-channel marketing strategies to boost donor engagement and financial advocacy
• Grew reach and engagement across digital platforms by over 500% through organic and paid media campaigns within one year
• Established partnerships with government bodies and community leaders to build trust and increase brand reach
• Managed all branding, content creation, and PR efforts to position NSSF as a key nonprofit player
• Created engaging content for increased audience engagement across multiple channels.
• Managed media relations for positive press coverage and strengthened brand reputation.
• Developed communication strategies to support business direction.

• Led customer acquisition campaigns, increasing lead generation by 20% through digital and offline marketing, and contributed to exceeding the company's FY2020 revenue target (₦5.7B vs
• ₦5B goal)
• Developed go-to-market strategies for technology solutions, leading to a 10% conversion rate and over $100,000 generated in new business in FY2021
• Utilized CRM platforms (Microsoft Dynamics 365) to optimize lead nurturing and sales enablement
• Supervised the design and deployment of all promotional and communication materials and ensured alignment with the company's brand identity
• Managed cross-functional collaboration between marketing, sales, and product teams
• Oversaw the creation of promotional materials, enhancing overall brand image and appeal to customers.
• Collaborated with sales teams to align messaging strategies, increasing the customer conversion rate significantly.
• Led corporate rebranding process which was well received by stakeholders.

• Operationalized the bank’s brand & corporate identity manual, ensuring that brand and product communications are relevant, clear, and effective.
• Developed marketing frameworks for African subsidiary expansion, ensuring brand consistency
• Strengthened brand positioning for Access Bank across Nigeria and international subsidiaries
• Co-led marketing and communications strategies for the bank's mergers and acquisitions, ensuring smooth brand integration
• Managed high-profile brand campaigns and sponsorships, including the Access Bank Polo Tournament, Art X Lagos, and Lagos City Marathon
• Conducted bi-annual brand audits to ensure alignment across customer touchpoints
• Spearheaded Access Bank's brand valuation and market research studies to enhance brand positioning
• Liaised with senior management on strategic planning initiatives, contributing valuable insights.
• Coordinated cross-functional collaborations, ensuring successful project outcomes.

OTHER ROLES HELD IN ACCESS BANK

• Team Lead, Internal Communications: March 2012 - February 2015
• Team Lead, Corporate Communications Int'l : June 2011 - April 2012
• Corporate Sponsorships & Events Management: June 2007 - May 2011