Microsoft Office
Adebiyi Ronma Adedeji
Product Sales & Marketing Professional
Lagos,LA
Summary
Highly motivated Product Sales and Channel Marketing Specialist with over 5 years of successful experience in account management, product management and channel marketing for multinational and start up businesses. I am very passionate about customer satisfaction and my measurement of sales success is the value the customer derives from the solution offered.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
5
5
Certifications
Work History
Product Marketing Manager
Windu
Portland, Maine , Oregon (Remote)
03.2022 - Current
- Communicate the value proposition of Windu by developing sales assets like email templates, proposals, demo presentations,product brochures, and vertical specific one-pagers to support the selling process of the sales team.
- Produce compelling content like blogs, creative copies, and articles to attract prospects to Windu's website and social handles.
- Drove social engagement with prospects on LinkedIn, Reddit and Quora to generate organic awareness and increase interaction with content on social pages.
- Create quarterly content calendar and marketing activities focusing on the customer funnel- acquisition, activation, and retention.
- Initiate customer retention strategies through email automation and user process workflow.
- Perform thorough market research and competitive analysis to understand and effectively communicate Windu's value proposition.
- Qualify inbound leads by engaging with prospects on website live chat and social pages.
- Manage outbound activities through Zoom-Info Sales OS and Engage for lead generation and prospecting.
- Cultivate and nurture relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value.
Product Sales Manager
SpineIntel Labs
Remote
12.2018 - 02.2022
- Managed an agile team of software engineers and product designers to build solutions according to product roadmap.
- Supervised company wide Scrum framework – sprint planning, backlog grooming, daily scrums, sprint reviews, and sprint retrospectives
- Increased company productivity by 40% through the implementation of the Agile and Scrum frameworks.
- Developed company documentation and demonstration materials to communicate and align key components of product features to customers' requirements.
- Worked with marketing vendors to create, deploy, and optimize product value in all creatives for campaigns and marketing assets.
- Managed team of testers and conducted continuous evaluations with software engineers to ensure proactive adjustments to products.
- Responsible for company sales, pre-sales and support of Sage solutions for start-up and small business customers
- Compiled product and customer data to forecast sales and profit projections.
- Implemented 2-month post-implementation support initiative for customer invoices above $2,000, which increased customer retention by 50% by the end of FY19.
Key Account Manager
Sage Software Nigeria
, Lagos
01.2017 - 07.2018
- Leveraged Sage CRM to track sales progress with customers, which in turn kept senior management updated on sales cycles and pipelines.
- Exceeded quarterly and year-to-date sales targets by 35% in Q2 of FY17 by analyzing client purchase history and need analysis, then tailoring a unique value proposition, which in turn translated to up-selling and cross-selling opportunities.
- Effectively managed key accounts of new and existing small and medium business clients, monitoring customer usage after deal closure to ensure satisfaction and up-selling and cross selling opportunities.
- Managed 10 business partners across West Africa focused on driving sales of Sage Business Management solutions for small and mid-sized businesses.
- Initiated quarterly business planning with channel partners for review of previous quarter performance, projections, and goal setting utilizing existing customer base to evaluate potential up-sell and cross sell.
- Conducted customer need analysis and prepared relevant quotes, proposals, and documents tailored to each client's unique requirements within the sales cycle.
- Worked with inside sales to qualify assigned leads and prospects.
OEM Marketing Specialist
Microsoft Nigeria
Lagos
01.2015 - 09.2015
- Managed portfolio of local and multinational OEM (Original Equipment Manufacturer) partners to drive ROI focused marketing activities from joint marketing funds.
- Collaborated with marketing representatives of OEM partners to execute quarterly marketing initiatives to increase mutual sales.
- Increased sales from the distributor by 30% through hard bundling initiatives and promotions.
- Monitored weekly OEM partner sales for joint marketing initiatives to compile reports for senior leadership.
- Organized quarterly readiness and training sessions to ensure partners and their sales teams had adequate knowledge of Microsoft products and services.
Channel Marketing Specialist
Microsoft Nigeria
Lagos
02.2014 - 01.2015
- Managed marketing budget of $250,000 per half year for initiatives to increase awareness and demand of genuine Microsoft products in Nigeria.
- Orchestrated launch of 2 successful channel promotions for consumer products that generated $213,081 in revenue.
- Managed 20 marketing vendors and supervised their execution to ensure compliance and brand consistency in services rendered.
- Increased partner claims of channel incentive funds by over 60% in third quarter of FY15 through events and marketing creatives detailing information on Channel Incentive Program (CHIP).
- Organized 4 marketing events per quarter targeting channel partners and relevant stakeholders.
- Collaborated with consumer sales team to provide strategic marketing support to create best practices, marketing initiatives and media positioning for consumer channel.
- Managed 2 successful promotions that led to sellout of over 50% of aged Microsoft stock with distributors two weeks before end of FY15
- Managed 4 telesales representatives tasked with informing distributors and resellers about on going promotions, events and marketing initiatives to prompt sales.
- Increased sales and activation rate of Office 365 Home/Personal by 20% through supervision of 30 retail sales personals deployed in 4 regions overseeing 100 retailer outlets in Nigeria.
Education
Mass Communication, Public Relations and Advertising
04.2008 - 05.2011
Final Year Project
Effects of Reality Shows on Brand Patronage: Study of Malta Guinness Street Dance.
Skills
Cross-functional leadership
Customer empathy
Marketing knowledge
Planning and project management
Presentation ability
Product expertise
Research and analysis
Roadmapping
Storytelling
Strategic thinking
Technical understanding
Written communication
Sales Management
Account Management
Product Demonstration
Accomplishments
- Collaborated with team of 5 software engineers, 2 product designers on two separate projects—the development of Space Barter and Eluzini Syinin.
- Awarded the Sage Spirit Award for exceeding month, quarter and year to date targets in Q2 of FY17.
- Selected as the Devices and Services Hero in Q1 of FY15 for outstanding work with the devices team for the launch of Nigeria's first Windows 8 tablet from a local OEM, Brian iw10.
Software
Zoom-Info Sales OS
Zoom-Info Engage
Zendesk
Hubspot
Trello
Slack
Figma
Google Workspace
Jira
Sage Business Cloud
Sage CRM
Sales Force
Google Ad
SQL
Ahref
Amplitude
Segment
Heap
Google Analytics
Certification
Project Management Institute: Agile Foundation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Product Marketing Manager - Windu
03.2022 - Current
Project Management Institute: Agile Foundation
07-2020
Project Management Institute: Cert Prep: Scrum Master
07-2020
Project Management Institute: Scrum: Advanced
07-2020
LinkedIn Learn: Introduction to Business Analytics
07-2020
LinkedIn Learn: Digital Strategy
07-2020
Product Sales Manager - SpineIntel Labs
12.2018 - 02.2022
Key Account Manager - Sage Software Nigeria
01.2017 - 07.2018
OEM Marketing Specialist - Microsoft Nigeria
01.2015 - 09.2015
Channel Marketing Specialist - Microsoft Nigeria
02.2014 - 01.2015
University of Lagos - , Mass Communication, Public Relations and Advertising
04.2008 - 05.2011