ABIMBOLA ONAGBADE

• Evaluate present brand positioning to target audience perception and market position, use same to develop its communication strategy
• Take brand ownership, provide brand vision, mission, and objectives; use same to develop robust go-to-market initiatives
• Effective brand plan execution across business verticals
• Oversee and manage all marketing and advertising activities to ensure the expected delivery
• Engaging and managing all vendors and agencies across the communication line with the mandate that they are properly briefed and delivered efficiently on all briefs and projects
• Initiate and drive internal business communication designed to gain employee/brand engagement.
• Developed holistic advertising strategies to achieve revenue and awareness goals.
• Organized marketing plans and programs to best support business growth and development.
• Crafted campaigns using market understanding, consumer analysis, and advertising psychology.
• Managed multi-channel advertising campaigns to support sales objectives.
• Coordinated placements for television and radio, social media, and print publication advertisements.
• Compiled industry data on competitor pricing, materials costs, and supply chain issues to help set accurate pricing.
• Leveraged market and competitor data to identify market opportunities and gaps.
• Analyzed paid and organic website data to enhance Return On Investment (ROI).
• Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
• Compiled and reviewed consumer data on patterns and preferences for marketing information.
• Maximized media coverage through tactical planning and communications.
• Networked with media and PR professionals to build campaign reach.

ACCOMPLISHMENTS.

• Increased brand awareness by over 100% across key sector players in Nigeria.
• Increased annual revenue by over 200% over 4 years (Increased revenue from 4 billion annually in 2019 to 15 billion in 2023.
• Increased market penetration and distributor engagement by over 50%.
• Built a formidable and efficient marketing department that delivers on set objectives YoY.
• Initiated and successfully deployed CDK's first brand blueprint, creating vibrant, effective communication.
• Built strong relationships with distributors, retailers, and other stakeholders to enhance brand visibility and reach.
• Led cross-functional teams to execute marketing campaigns and initiatives successfully.

• Conducting market research, consumer insight surveys & focus groups to determine the target audience, theme, communication, etc Of marketing campaigns
• Managing all marketing for the company and activities within the marketing department
• Developing the marketing strategy for the company JV's in line with company objectives
• Overseeing the company marketing budget & executing campaigns within the specified budget
• Planning and implementing ATR, BTR & promotional campaigns
• Manage and improve lead generation campaigns, measuring results
• Overall responsibility for brand management across all product categories and corporate identity
• Monitor and report on the effectiveness of marketing communications & overall ROI
• Working closely with design agencies and assisting with new product launches.

ACCOMPLISHMENTS

• Designed and successfully deployed marketing trade strategy for Termiguard; increasing product demand by 5% and positioning it as #2 in its category within 5 months
• Engage and deploy rebranding strategies for joint-venture businesses; overhaul all communication templates for
  both aesthetics and functional appeal.
• Develop consumer insights and engagement tactics for trade channel support.
• Develop and successfully deploy communication strategies for N key JV ventures with a focus on Nigeria's northern market (Kano, Kaduna)
• Redesign, deploy online engagements for JVs with focus on sales channel development.
• Initiate EMEL rebranding strategy for effective market positioning..

• Evaluate present brand positioning in relation to target audience perception and market position, use same to develop its communication strategy
• Developed social media strategy to embody key brand characteristics across multiple platforms.
• Develop consumer insights across all business verticals, using the same to develop brand communication strategies and marketing roadmap.
• Take brand ownership, provide brand vision, mission, and objectives; use same to develop robust go-to-market initiatives
• Effective brand plan execution across business verticals
• Oversee and manage all marketing and advertising activities to ensure the expected delivery.
• Employed an evidence-based approach to brand positioning, leveraging data-driven insights from previous campaigns.
• Engaging and managing all vendors and agencies across the communication line with the mandate that they are properly briefed and delivered efficiently on all briefs and projects
• Initiate and drive internal business communication designed to gain employee/brand engagement.
• Acted as brand custodian, championing brand guidelines when working with cross-functional stakeholders.
• Monitored and reported on campaign performance data to determine ROI.
• Analyzed industry activity to maintain a competitive edge when developing brand strategy.

ACCOMPLISHMENTS

• Successfully designed, developed, and deployed the company's rebranding strategy roadmap.
• Developed the business communication strategic roadmap across all business units in line with the organization's corporate objectives.
• Won the “ICT Company of the Year 2016' and “Entrepreneur of the Year 2016' for the first time in the 35-year history of the organization.
• Partnered with the business process and human resources units to design the culture change blueprint to drive the “Own Tomorrow brand philosophy.
• Initiated the new corporate communication template, executed across agreed communication platforms, garnering increased brand visibility and new business initiatives.
• Increased sales lead by 45% within 6 months in the business year review due to the successful rebranding exercise.
• Initiate, designed, and implemented the inlaks strategy roadmap across all offices in Africa (Ghana, Kenya, and Liberia)
• Managing all new business initiatives and strategic roadmaps with mandates to ensure their successful roll-outs.

• Properly analyze, develop, and deploy brand perception drive through traditional and cross-mixed media platforms
• Conceptualizing and developing strategic brand communication materials
• Perform brand tactical operations including Brand Activation, Brand editorials and press release write-ups, Copywriting, Brand PR, Editorial writing, and Social media/website management.
• Created and managed style guides and brand voice outlines for public relations, marketing, and advertising departments.
• Designed and developed creative communication and marketing products to support program objectives.
• Designed and created communication and marketing strategies for new program launches and promotions.

ACCOMPLISHMENTS

• Successfully planned, designed, and created an SEO matrix for brand visibility and built strategic alignment between traditional marketing and online marketing.
• Worked closely with all stakeholders to design, develop, and implement a successful brand roll-out plan.
• Successfully designed and deployed a regional marketing campaign across Nigeria with a key success ratio in the East and North of Nigeria.
• Designed, developed, and implemented strategic B2B communication tools targeting Sector Dealers and Retailers.
• Develop consumer engagement mechanisms and forge long-term relationships with key customers.
• Evaluated consumer behavior and marketing adaptation for continuous market realignment and business growth.

• Provides management oversight for all phases of brand development from conceptualization of strategic brand communication materials to executions.

ACCOMPLISHMENTS

• Competently conducted market research and communication channel development, marketing campaign evaluation, and campaign realignment strategies.
• Worked efficiently with art directors and illustrators and Finished artists.
• Conceptualized and developed Press, TV, and Radio scripts for major brands.
• Lead successful campaigns that significantly increased brand awareness and market penetration for clients
• Implemented innovative strategies to solve clients' challenges and achieve campaign objectives.
• Mentoring and developing junior creatives, helping them grow professionally, and contributing to agency success.
• Won new business pitches by presenting compelling and creative concepts and strategies.

• Develop insightful and target-driven marketing communication materials
• Expertly supervise clients' feedback on communication initiatives, design and develop appropriate feedback to drive continuous business growth
• Skillfully managed Writing/Producing for Radio/TV ads/E-Newsletter.
• Demonstrated expertise in various media channels and formats, including digital, print, video, and experiential marketing.
• Leading successful campaigns that significantly increased brand awareness and market penetration for clients.

• Applied and developed internal/external corporate communication strategies
• Conducted market research/customer survey and demand assessment analysis
• Excelled as Brand/Marketing Executive with core performance in brand architecture design, development, and deployment
• BNB communication materials design/development and deployment, Sales lead channel concepts design/development and deployment, and Product activation engagement strategies.

ACCOMPLISHMENTS

• Designed and launched sales support communication initiatives, TV content format development market merchandising design, and deployment while effectively establishing a positive rapport with stakeholders and vendors.
• Attentively performed writing, proofreading copy, and liaising with art directors, illustrators, finished artists, and external creative contractors.
• Strategic communication; Hi-Nolly Yoruba successful market penetration. Garnering 50,000 new subscribers in 3 months.
• Executive advisory member to the Director's board on new market initiatives.
• Developed, and managed one of Nigeria's most recognized Brand Icon.
• Developed HiTV's new tagline “Welcome Home."