Abimbola Adediran

I am experienced in total business management. I am a good team player and a well-trained sales coach. In the course of my career, I have developed strategies and executed those strategies to support the business objective. I am highly analytical, a problem solver, and have the ability to easily comprehend and break down business objectives in a way that each rep will know what is expected of them in clear terms. I grew the sales by 45% and expanded coverage from (60-156 with) a 160% increase.

• Grew distributor sales by 30% through execution of wholesale/territory coverage plans
• Reduced the attrition rate of 3rd Party worker rates to zero through engaging of KD on better welfare package in line with Guinness Nigeria Standard.
• Increased the distribution and penetration of GN Mainstream Spirits...Smirnoff Vodka, Herbal Gin, Gordons Moringa into wholesale coverage by increasing distribution within neighboring retail outlets via activations.
• Worked closely with the market team in designing a pathway for the introduction and launch of Guinness Smooth in Owerri, Imo State.
• Also grew the sales of Guinness smooth by 30% through wholesale penetration and helping them sell out.
• Successful running of tactical activations that help grow my innovation numbers.
• Champion wholesale coverage expansion plan in Abeokuta Area by designing coverage strategy for the reps to lead the penetration of Beer & Spirits brand. Also i sold the project to the KDs to ensure they invest in it in terms of van acquisition and other supports.