ABIA VICTORIA
Social Media Manager || Paid Ads Specialist
Egan, Lagos,LA
Summary
Data-driven and user-centric Social media expert, Paid ads specialist and copywriter with over 4 years experience managing online communities, writing targeted ads and creating personalized content tailored to specific target audiences. I am confident in planning and executing multi-platform campaigns to drive brand success.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
Work History
Social Media Manager
Nownow digital systems
Lagos, Nigeria
02.2022 - Current
- Developed and successfully implemented brand's online communication plan.
- Designed and implemented social media strategies to align with business goals.
- Led and coordinated Influencer marketing campaigns with brand's influencers like Bro shaggi, Monalisa Stephen, Ayo the creator to name a few.
- Conducted research to determine current benchmark trends and audience preferences.
Social media Manager
Nairametrics Financial Services
Lagos, Nigeria
08.2021 - 02.2022
- Analyzed and reported social media and online marketing campaign results
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
- Designed and implemented social media strategies to align with business goals.
- Communicated with followers to promptly respond to queries and monitor reviews.
Social media manager
Decagon Institute, Elite Software Engineering Training Institute
Lagos, Nigeria
03.2021 - 12.2021
- Developed marketing content such as promotional materials and advertisements for social media
- Led end-to-end campaigns Spanning 4 recruiting cycles and with over 30000 sign ups
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Monitored online presence to engage with users and strengthen customer relationships.
- Managed and co-ordinated influencer marketing campaigns with celebrity influencers like Mr. Eazi and PR efforts geared towards increasing the brand's awareness.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Maximized advertising efforts by developing content for media relations, email marketing communications and social media posts.
Digital Marketing Facilitator
Edubridge Consultants for Google Digital skills Africa Intiative
Lagos, NG
08.2018 - 09.2019
- Identified training opportunities, liaised with key stakeholders and event organizers.
- Trained over 500 small business owners and 1000 undergraduates as a digital marketing facilitator for the Google digital skills for Africa Initiative.
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
Education
Bachelor's of Science - Biochemistry
Niger Delta University
Wilberforce Island, Bayelsa State 09.2011 - 11.2016
West Africa Certificate Examination (WAEC) -
Rolex Comprehensive College
Lagos State, Nigeria 07.2010 - 07.2010
Skills
Digital Marketing
Understanding of Customer Micromoments
Ability to use own initiative
Content marketing
Facebook Ads
Social media analytics and reporting
Social Media Management
Strategic planning
Content and digital asset management
Online marketing strategies
Knowledge of HTML, CSS, and JavaScript
Knowledge of web analytic tools eg Google analytics and SEMRush
Email marketing campaigns
Additional Information
- Meta certified media buying professional (2022),Meta Blueprint Certification.
- Copywriting for social media (2022), Domestika.
- Inbound methodology (2019), HubSpot Academy.
- Email marketing Certificate (2019), Hubspot academy.
- Digital sales (2019), Google Digital Garage.
- Fundamentals in digital marketing (2018) Google Digital Garage.
Certification
Meta media buying certificate, Meta.
Timeline
Meta media buying certificate, Meta.
10-2022
Copywriting for Social Media, Domestika.
02-2022
Social Media Manager
Nownow digital systems
02.2022 - Current
Social media Manager
Nairametrics Financial Services
08.2021 - 02.2022
Social media manager
Decagon Institute, Elite Software Engineering Training Institute
03.2021 - 12.2021
Digital Sales, Google Digital Garage
08-2019
Email marketing, Hubspot Academy.
04-2019
Inbound Methodology, Hubspot Academy.
03-2019
Digital Marketing Facilitator
Edubridge Consultants for Google Digital skills Africa Intiative
08.2018 - 09.2019
Bachelor's of Science - Biochemistry
Niger Delta University
09.2011 - 11.2016
West Africa Certificate Examination (WAEC) -
Rolex Comprehensive College
07.2010 - 07.2010