ABIA VICTORIA
Social Media Manager || Paid Ads Specialist
Egan, Lagos,LA
Summary
Data-driven and user-centric Social media expert, Paid ads specialist and copywriter with over 4 years experience managing online communities, writing targeted ads and creating personalized content tailored to specific target audiences. I am confident in planning and executing multi-platform campaigns to drive brand success.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
Work History
Social Media Manager
Nownow digital systems
Lagos, Nigeria
02.2022 - Current
- Developed and successfully implemented brand's online communication plan.
- Designed and implemented social media strategies to align with business goals.
- Led and coordinated Influencer marketing campaigns with brand's influencers like Bro shaggi, Monalisa Stephen, Ayo the creator to name a few.
- Conducted research to determine current benchmark trends and audience preferences.
Social media Manager
Nairametrics Financial Services
Lagos, Nigeria
08.2021 - 02.2022
- Analyzed and reported social media and online marketing campaign results
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
- Designed and implemented social media strategies to align with business goals.
- Communicated with followers to promptly respond to queries and monitor reviews.
Social media manager
Decagon Institute, Elite Software Engineering Training Institute
Lagos, Nigeria
03.2021 - 12.2021
- Developed marketing content such as promotional materials and advertisements for social media
- Led end-to-end campaigns Spanning 4 recruiting cycles and with over 30000 sign ups
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Monitored online presence to engage with users and strengthen customer relationships.
- Managed and co-ordinated influencer marketing campaigns with celebrity influencers like Mr. Eazi and PR efforts geared towards increasing the brand's awareness.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Maximized advertising efforts by developing content for media relations, email marketing communications and social media posts.
Digital Marketing Facilitator
Edubridge Consultants for Google Digital skills Africa Intiative
Lagos, NG
08.2018 - 09.2019
- Identified training opportunities, liaised with key stakeholders and event organizers.
- Trained over 500 small business owners and 1000 undergraduates as a digital marketing facilitator for the Google digital skills for Africa Initiative.
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
Education
Bachelor's of Science - Biochemistry
Niger Delta University
Wilberforce Island, Bayelsa State 09.2011 - 11.2016
West Africa Certificate Examination (WAEC) -
Rolex Comprehensive College
Lagos State, Nigeria 07.2010 - 07.2010
Skills
Digital Marketing
Additional Information
- Meta certified media buying professional (2022),Meta Blueprint Certification.
- Copywriting for social media (2022), Domestika.
- Inbound methodology (2019), HubSpot Academy.
- Email marketing Certificate (2019), Hubspot academy.
- Digital sales (2019), Google Digital Garage.
- Fundamentals in digital marketing (2018) Google Digital Garage.
Certification
Meta media buying certificate, Meta.
Timeline
Meta media buying certificate, Meta.
10-2022
Copywriting for Social Media, Domestika.
02-2022
Social Media Manager
Nownow digital systems
02.2022 - Current
Social media Manager
Nairametrics Financial Services
08.2021 - 02.2022
Social media manager
Decagon Institute, Elite Software Engineering Training Institute
03.2021 - 12.2021
Digital Sales, Google Digital Garage
08-2019
Email marketing, Hubspot Academy.
04-2019
Inbound Methodology, Hubspot Academy.
03-2019
Digital Marketing Facilitator
Edubridge Consultants for Google Digital skills Africa Intiative
08.2018 - 09.2019
Bachelor's of Science - Biochemistry
Niger Delta University
09.2011 - 11.2016
West Africa Certificate Examination (WAEC) -
Rolex Comprehensive College
07.2010 - 07.2010
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