Open To Work
Abdulqoyum Olanrewaju
Direct Response Copywriter
Lagos,LA
Work Preference
Summary
Results-oriented Direct Response Copywriter with over 3 years of experience crafting compelling copy for businesses. Expertise in driving engagement and conversions through strategic, targeted messaging that resonates with audiences. Proficient in researching complex topics and understanding audience needs, consistently delivering high-quality content within tight deadlines. Proven track record of transforming ideas into persuasive narratives that inspire action and foster growth.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Copywriter
Werkberry
Remote
08.2023 - 08.2025
- Developed engaging blog posts, email campaigns, social media updates, and web copy, contributing to a 25% increase in lead generation and a 15% boost in conversion rates.
- Drove 30% growth in website traffic by executing strategic SEO content and targeted marketing campaigns.
- Spearheaded content strategy overhaul, enhancing user engagement metrics by 20%.
- Produced and implemented high-quality content across financial products, including investment services, insurance plans, and retirement solutions.
- Collaborated with financial analysts and product managers, converting complex financial concepts into clear, accessible content suited to diverse audiences.
- Reviewed and refined content for improved clarity, accuracy, and adherence to brand guidelines and regulatory requirements.
- Executed market research and competitive analysis to guide content strategy and surface new audience engagement opportunities.
- Coordinated concurrent projects to consistently meet deadlines and exceed client expectations.
Content writer
Kakadu Plum
Remote
11.2022 - 12.2023
- Designed and implemented content plans for webinars, eBooks, and online courses, achieving a 40% increase in course sign-ups for clients.
- Developed a sales funnel strategy for an online course that resulted in a 35% increase in course registrations.
- Created persuasive marketing copy for course creators and online educators, including sales pages, email sequences, and promotional materials.
- Collaborated with clients to identify target audience, clarify key messages, and create content strategies that boosted course enrollments and enhanced customer satisfaction.
- Cultivated long-term client relationships through exceptional service and quality work, resulting in a 50% increase in repeat business.
Copywriter
Kagban
Remote
04.2020 - 02.2021
- Assisted in the development of a successful marketing campaign that generated a 10% increase in client acquisition.
- Created marketing materials for financial services, including brochures, ads, and social media content, enhancing brand visibility.
- Recognized for attention to detail and creativity in crafting copy that aligned with brand voice and objectives.
- Supported senior copywriters by researching, drafting initial content, and editing for clarity and effectiveness, improving overall content quality.
- Contributed to brainstorming sessions and content strategy meetings, offering fresh ideas that enriched content direction.
Education
High School Diploma -
Adebayo Mokuolu College
Lagos 05.2011 - 06.2017
Skills
Copywriting
Content writing
Content creation
Content strategy
Creative storytelling
Technical Skills: Microsoft Office Suite, Google Workspace, SEO tools (Ahrefs, SEMrush), CMS platforms (WordPress)
Copyediting
Email Marketing
Search Engine Optimization (SEO)
Digital Marketing
Social Media Marketing
Advertising
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Copywriter
Werkberry
08.2023 - 08.2025
Content writer
Kakadu Plum
11.2022 - 12.2023
Copywriter
Kagban
04.2020 - 02.2021
High School Diploma -
Adebayo Mokuolu College
05.2011 - 06.2017