ABAYOMI PRAISE ADEGBAJU
Digital Marketing/Brand Communication
Ogun,Nigeria
Summary
Experienced Digital Marketing & Brand Communications Strategist with 12+ years of extensive background designing and implementing compelling brand communications, media and public relation strategies and campaigns. Effectively manage high profile, complex, contentious and sensitive issues. Successfully network, foster and sustain strong relationships to proactively generate positive stories that raise an organization's profile and enhance its reputation. Lead by example manager, and an expert in harnessing the power of people to motivate, build consistency and resilience, drive positive change and strategic direction. Possess a solid grasp of the intricacies of different cultures in managing relationships in international settings.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
MD/CEO, Marketing & Brand Communication
ASPIREPLUS GLOBAL RESOURCES
LAGOS, NIGERIA
09.2015 - Current
- Business Development and Management
- Initiated new digital marketing campaign that increased average audience sizes by 40%
- Conceptualize and design new marketing and brand communication materials to capture new market and increase sales
- Coordinated marketing research to understand customer needs and perception of our client's products and services which increased client's market penetration and service delivery by 30% and raised revenue by 38%
- Designed and produces over 10,000 books, journals, program brochures, corporate profiles, flyers, posters, banners, signage, and marketing souvenirs for various clients (Higher Institutions, Private Organizations and Government Agencies).
- Increased employee productivity through extensive training and development schemes, maximising output by 68%
- Directed company operations and strategy through long-term business planning, consistently growing revenue by 37% year-on-year.
Team Lead; Brand and Corporate Communications
CALM GLOBAL INFORMATION TECHNOLOGIES LTD
LAGOS, NIGERIA
01.2011 - 08.2015
- Coordinate and manage brand awareness
- User experience research and product performance analysis for improve service delivery
- Conceptualize and design new marketing and corporate communication strategies to capture new market and increase sales by 30%
- Coordinated marketing research to understand customer needs and perception of our products and services which increased our company market penetration by 15.8% and improve the company's competitive standing
- Liaised effectively with major media outlets and social media influencers to increase product awareness and increase sales.
- Mentored and coached junior staff to produce high-performing, quality team members.
CBT Instructor/Consultant
TECHLEVELS EDUCONSULT
Lagos, Nigeria
06.2017 - 09.2023
- Specializes on training high school graduates on computer system software examination in preparation for their tertiary education
- Delivered maximum impact and learning through top-quality instruction.
- Collaborated with fellow instructors on ways to improve instruction and better serve student needs.
- Utilised technology resources such as apps and tablets for optimum learning.
Pioneering President
Redeemed Christian Fellowship, University of Nigeria
Enugu, Nigeria
01.2006 - 01.2008
- Provided strong leadership and impactful decision-making in times of crisis.
Education
Bachelor of Science - Marketing
UNIVERSITY OF NIGERIA
Nigeria 11.2005 - 02.2010
Training in Digital Marketing -
HIIT
Lagos, Nigeria 01.2015 - 04.2015
Training in Graphic Design -
Xbox Creative Institute
Tech Training Certification - Product Design
CWW TECH AFRICA
Lagos, Nigeria 03.2023 - 06.2023
MSME Business Development Training - Small Business Bootcamp
Google Hussle Academy
Nigeria 04.2023 - 05.2023
Business Financial & Digitalization Certification - Risk Management, Budgeting, Cash Flow, Selling Online, Marketing Techniques, Customer Experience
Ecobank Business Academy
Lagos, Nigeria 06.2023 - 06.2023
Skills
Advance level computer Skills and 10 years Graphic Design experience (Microsoft word, Excel, PowerPoint, Coreldraw, Photoshop, Illustrator, InDesign, Computer Hardware and Software Troubleshooting and Networking), Entry level in UI/UX Design with proficiency in Figma and Adobe XD, Entry level in Web Design with Wordpress
Timeline
Business Financial & Digitalization Certification - Risk Management, Budgeting, Cash Flow, Selling Online, Marketing Techniques, Customer Experience
Ecobank Business Academy
06.2023 - 06.2023
MSME Business Development Training - Small Business Bootcamp
Google Hussle Academy
04.2023 - 05.2023
Tech Training Certification - Product Design
CWW TECH AFRICA
03.2023 - 06.2023
CBT Instructor/Consultant
TECHLEVELS EDUCONSULT
06.2017 - 09.2023
MD/CEO, Marketing & Brand Communication
ASPIREPLUS GLOBAL RESOURCES
09.2015 - Current
Training in Digital Marketing -
HIIT
01.2015 - 04.2015
Team Lead; Brand and Corporate Communications
CALM GLOBAL INFORMATION TECHNOLOGIES LTD
01.2011 - 08.2015
Pioneering President
Redeemed Christian Fellowship, University of Nigeria
01.2006 - 01.2008
Bachelor of Science - Marketing
UNIVERSITY OF NIGERIA
11.2005 - 02.2010
Training in Graphic Design -
Xbox Creative Institute
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