ABAYOMI ENITAN ADEBOYE
Marketing | Business | Creative
Lagos
Summary
A multidisciplinary and impact-driven professional with 10+ years of expertise spanning procurement leadership, strategic marketing, and business growth. Currently serving as Senior Procurement Manager at TRANSSION HOLDINGS, overseeing multimillion-naira supply chain operations for top global brands (Tecno, Infinix, Itel, Oraimo). Also the Co-Founder and Lead Strategist at The Content Guys, delivering full-scale marketing campaigns and brand storytelling for SMEs, startups, and entertainers.
Professional procurement expert with proven track record in strategic sourcing, supplier management, and contract negotiation. Skilled in driving cost reduction, ensuring supply chain efficiency, and fostering strong supplier relationships. Strong focus on team collaboration and achieving results, adaptable to changing needs and environments. Known for analytical thinking, problem-solving abilities, and effective communication skills.
Overview
6
6
years of professional experience
2019
2019
years of post-secondary education
Work History
Senior Procurement Manager
TRANSSION HOLDINGS
01.2024 - Current
- Lead end-to-end procurement for Tecno, Infinix, Itel, and Oraimo brands across Nigeria.
- Oversee a team of category buyers and resource managers handling services, materials, and logistics.
- Optimize PO cycles, drive supplier performance, and manage vendor SLAs across business units.
- Spearhead procurement reporting systems and spend analytics for upper management decisions.
Co-Founder & Lead Strategist
The Content Guys
01.2021 - Current
- Built and scaled a 360 digital marketing agency servicing entertainment, logistics, tech, and corporate brands.
- Directed campaign strategy for over 20+ brand launches, music releases, and event activations.
- Led creative direction, ad management, influencer recruitment, and content execution across Meta, Google, TikTok.
- Mentored a hybrid team of content creators, designers, PR leads, and social media managers.
Brand & Marketing Manager
Events By B&C FABs
11.2022 - 12.2023
- Managed marketing pipelines, corporate client acquisition, and brand communications.
- Developed digital strategies, newsletters, and pitch decks for large-scale events.
- Delivered 20% YoY growth in online-generated event leads through performance ads and CRM retargeting.
Social Media & PR Strategist
Interstyle Nigeria
11.2022 - 06.2023
- Built content calendars and PR campaigns to promote legacy and new fashion products.
- Handled B2C sales pipelines, email marketing, and brand newsletters to grow community engagement.
Creative Director / Digital Marketer
01.2019 - 01.2021
- Executed brand development for artists and entrepreneurs through full-stack digital marketing.
- Delivered content strategy, blog development, paid media execution, and influencer alignment.
Sales Manager & Brand Strategist
Choppies Foods
02.2020 - 11.2020
- Managed product distribution, customer relationships, and direct sales growth initiatives.
- Led a team to achieve a 30% sales increase within 9 months through aggressive market segmentation.
Education
B.Sc. - Political Science
Universit Protestante De LAfrique De LOuest
OND - Marketing
Rufus Giwa Polytechnic
Diploma - Digital Marketing
Orange Academy
Diploma - Cinematography & Film Business
SAE Institute
Skills
Strategic Procurement & Supply Chain Management
Brand Strategy & Business Growth
B2B/B2C Marketing & Digital Campaigns
Team Leadership & Operational Management
Contract Negotiation & Cost Optimization
Social Media & Influencer Marketing
CRM/ERP Tools (Salesforce, Zoho, Mondaycom)
Google & Meta Ads
WordPress
Trello
Notion
Slack
HubSpot
SEMrush
MS Office
Tools And Tech
- Google Ads
- Meta Business Suite
- Canva
- Adobe Creative Suite
- Salesforce
- WordPress
- Trello
- Notion
- Slack
- HubSpot
- SEMrush
- MS Office
Timeline
Senior Procurement Manager
TRANSSION HOLDINGS
01.2024 - Current
Brand & Marketing Manager
Events By B&C FABs
11.2022 - 12.2023
Social Media & PR Strategist
Interstyle Nigeria
11.2022 - 06.2023
Co-Founder & Lead Strategist
The Content Guys
01.2021 - Current
Sales Manager & Brand Strategist
Choppies Foods
02.2020 - 11.2020
Creative Director / Digital Marketer
01.2019 - 01.2021
OND - Marketing
Rufus Giwa Polytechnic
Diploma - Digital Marketing
Orange Academy
Diploma - Cinematography & Film Business
SAE Institute
B.Sc. - Political Science
Universit Protestante De LAfrique De LOuest