Project Management -
Victor Okafor
Sales & Marketing Professional
Samrose Estate - Plot 5 Off No. 10 Alimosho Road.,Lagos
Summary
Seasoned & experience business manager with over 12 years of delivering successful business results. Recognized consistently for performance excellence and contributions to success within the FMCG industry, Strength in mentorship, coaching & people management, skilled in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
5
5
Certificates
2
2
Languages
Work History
Senior Regional Account Manager
FrieslandCampina WAMCO Nigeria Plc
Lagos, Nigeria , Lagos
01.2020 - Current
- Project lead- business expansion & entry opportunities, market viability, analysis and Operational scope for Specialized Nutrition Products in Sub-Sahara Africa (SSA).
- Devised & Implemented sales/marketing strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
- Oversees aspects of new product introduction including conceptual design, product development, pricing, and marketing.
- Lead large scale personnel to deliver specific course, community and corporate strategic
- Key resource personnel for account understanding & trainings, channel management, branding and acquisition initiatives to raise awareness and boost revenues.
- Management of internal and external regulatory stakeholders for brand communication & marketing compliance, data policy risk assessment and ensure compliance to with customer/client interactions.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent messaging and experience.
- Build, design and organized brand packages for presentations to win and recruit new customers via defined selling framework
- Managed divisional revenue models, process flows, operations support and customer engagement strategies.
- Liaised with sales, marketing and management teams to develop creative & innovative solutions supporting to accomplish shared company's objectives.
Regional Account Manager
FrieslandCampina WAMCO Nigeria Plc.
Port Harcourt , Rivers State
01.2017 - 12.2019
- Coached, supported & trained new & mid-level experienced territory managers to deliver on business assigned & company shared objectives (customer-management, grow territory performance & increase revenue, implement organizational strategies) to win in the market
- Executed & situationally re-defined commercial route-to-market to scale-up distribution, expand brand presence, increase penetration and ensure products availability, visibility and affordability across managed territories.
- Developed and monitored key account management processes, define account milestone accomplishments, track & measure account progress, design reward and recognition initiative to motivate and inspire team members.
- Functional collaboration with brand team to design & build winning sales presentations, pitches and estimates to grow customer base and improve brand performance.
- Developed new business relationships and maintained existing through regular communications and effective account management.
- Use of CRM tool (Salesforce systems & products) to optimize team performance, make quick business decision through data analysis and trend simulations.
- Successfully implemented new trade show strategy focused on brand identity, awareness, and visibility
- Understand, study and propose implementable quick business decisions suited to meet external insights with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Performed outside business-to-business sales with proven proficiency in prospecting and territory management.
- Strong collaboration with sales team to deliver set business targets, achieve business numbers, on-time-in full engagements to reach and exceeding business targets.
Senior Territory Business Manager
FrieslandCampina WAMCO Nigeria Plc
Port Harcourt , Rivers State
06.2014 - 01.2017
- Oversaw day-to-day execution of program field activities through effective management of field team members; including in field visits, monitoring of daily sales calls and as well as related business activities.
- Established and maintained strong business relationships with key-trade partners, market sales teams, and internal operational teams on market and regional level to ensure optimal results.
- Pitch, call and engage with customer to deliver sales presentations and demonstrate products with defined customer engagement framework.
- Supported in delivering successful product launch and growth by developing territorial product roadmap and go-to-market strategy.
- Increased regional brand share to 25% within 36 months of launch
- Identified opportunities for growth within Port Harcourt territory and collaborated with sales teams to reach sales goal.
- Performed analysis of competition to determine strengths and weaknesses as compared to FrieslandCampina brands
- Led solution selling strategy initiatives to maximize sales of FrieslandCampina Specialized Nutrition Products
- Deliver yearly territory target YOY, grew market penetration and sales figures by leveraging innovative and tailor-made business initiatives & relationships and personally overseeing negotiations resulting in revenue increase.
Territory Manager
Frieslandcampina WAMCO Nigeria Plc.
Port Harcourt , Rivers State
09.2010 - 07.2014
- Delivered territory business numbers, initiate creative and innovative strategies to achieve sales goals.
- Developed sales-driven and expense conscious Region through selection and development of key store personnel.
- Established & successfully managed key relationships with business accounts and important stakeholders by building strong rapport and maintaining consistent communication.
- Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts monitoring and evaluating competition of FrieslandCampina Specialized nutrition products through distinctive market initiatives
- Successfully implemented all territory assigned marketing & sales programs in defined accounts, increasing overall annual sales volumes
- Award winning territory manager for two consecutive year -( 2011 & 2012), delivering over 153% business target.
- Grew market penetration and sales figures by leveraging creative initiatives, strong client-customer relationships and overseeing key territory projects to support overall business objectives.
Regulatory Officer (Intern)
National Agency for Food, Drugs, Administration & Control
Lagos , Lagos State
04.2009 - 05.2010
- Coordination, Scheduling and documentation of Good Manufacturing Practice Inspection (GMP) for overseas manufacturing plants.
- Received, documented, inputted and digitalized processed imported food & drugs into inventory management system.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
- Planning & scheduling of regulatory meetings with external stakeholders, preparation of internal & external agency wide communications & documentation of all finalized industrial inspections.
- Used coordination and planning skills to achieve results according to schedule.
- Identified issues, analyzed information and provided solutions to problems.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Quality Control Intern
Emzor Pharmaceutical Industries Limited.
Lagos , Lagos State
04.2007 - 04.2008
- Qualitative and quantitative analysis of raw-materials, finished drug samples, and shelf-life test for drugs and water.
- Interpreted analytical data, converting to technical documentation for use in training manuals and standard operating procedures.
- Mastered standard operating procedures through hands-on application to daily testing and analysis.
- Monitoring and step-wise recording of company's standard operating procedures for drug manufacturing processes and quality check. (friability, hardness and durability procedures)
- Performed routine maintenance and calibration on testing equipment.
- Determined root cause of deviations and non-conforming results and implemented appropriate corrective and preventive actions throughout product development process.
Education
MBA - Marketing
University of Port Harcourt
Port Harcourt 04.2017 - 07.2018
Economics & Commerce - Applied Economics
Herriot-Watt University [Edinburgh Business School
Scotland 02.2014 - 11.2014
Bachelor of Science - Chemistry
University of Lagos
Lagos 03.2005 - 08.2008
Skills
[Specialization] Product knowledge
undefinedAccomplishments
- Led & Implemented initiatives into new market entry (Sub Sahara Africa) .
- Coach, mentored and supported the career growth of over 5 manager to regional manager positions
- Won Territory business awards and gain intrinsic recognition over 12times.
Certification
Developing Innovative Ideas For New Companies: The 1st Step in Entrepreneurship- University of Maryland
Interests
Data Analytics - Google Certification
Leadership & People Management
Travelling & Reading
Additional Information
Referee
[To be provided on Request]
Timeline
Senior Regional Account Manager
FrieslandCampina WAMCO Nigeria Plc
01.2020 - Current
MBA - Marketing
University of Port Harcourt
04.2017 - 07.2018
Regional Account Manager
FrieslandCampina WAMCO Nigeria Plc.
01.2017 - 12.2019
Senior Territory Business Manager
FrieslandCampina WAMCO Nigeria Plc
06.2014 - 01.2017
Economics & Commerce - Applied Economics
Herriot-Watt University [Edinburgh Business School
02.2014 - 11.2014
Developing Innovative Ideas For New Companies: The 1st Step in Entrepreneurship- University of Maryland
07-2013
Nutrition, Health & Lifestyles: Issues & Insight - Vanderbilt University
04-2013
Marketing In a Digital World- University of Illinois, Urbana-campagna
03-2013
Advanced Presentation and Delivery Skills MBK Training Institute.
05-2012
Professional Detailing Skills, Eden Quality Life Limited (Skilled communication Techniques)
10-2010
Territory Manager
Frieslandcampina WAMCO Nigeria Plc.
09.2010 - 07.2014
Regulatory Officer (Intern)
National Agency for Food, Drugs, Administration & Control
04.2009 - 05.2010
Quality Control Intern
Emzor Pharmaceutical Industries Limited.
04.2007 - 04.2008
Bachelor of Science - Chemistry
University of Lagos
03.2005 - 08.2008
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