Paul Mba

• Develop NPI Strategy for New Products to be introduced into local Market for all Business Units:.
• Home Appliances.
• Home Entertainment.
• Air Solutions.
• Annual and Monthly Moving plan Budget Management for Marketing Activities for all Business Units.
• Develop communication strategy that enhances brand value.
• Liaising with Creative & Media Agency on Advertising and Promotional activities.
• Marketing Strategy development and media planning management.
• Develop effective campaigns and promotions (ATL & BTL) within available resources.
• Developing unique ISM activity across all Sales points inclusive of Brand showrooms, Dealer stores and Modern Channels.
• Intervention in Marketing strategy development across neighbouring West African countries.
• BCR Analysis & Verification.
• Initiate 3rd Party Co-marketing activities centred on boosting sales.
• Meetings with LG Sales Outlet Managers (BS) inclusive of LG Dealer stores, Modern channels & Multi Brand shops on sales & market feedback Bi-weekly.

• Developed over 25 NPI Strategy for New Products introduced into local markets
• Annual and Monthly Moving plan Budget for Marketing activities.
• Develop communication strategy that enhances brand value.
• Marketing Strategy development , media planning management along with performance tracking (ROI).
• Develop effective campaigns and promotions (ATL & BTL) within available resources.
• Developing unique ISM activity across all Sales points inclusive of Brand showrooms, Dealer stores and Modern Channels.
• Intervention in Marketing strategy development across West African countries.
• Corporate Marketing, (Public Relations & Digital Marketing)( Mgr.).
• Accomplished multiple tasks within established timeframes
• Raised performance in areas of sales, management and operations by identifying and targeting areas in need of improvement
• Achieved or exceeded financial goals on regular basis by controlling expenses, optimizing schedules and regulating inventory usage

• Development of Online Strategy utilizing 7 major platforms based on HQ Guideline.
• Initiation and Management of the LG Facebook, Youtube & Twitter handles.
• Growing of fans, followers and viewership across SNS platforms.
• Maintenance of LG.com corporate Website through product upload & news Updates.
• Utilizing SEO & SEM Strategies in increasing traffic to official site as well as time spent by online visitors.
• Maintain high visibility and awareness for LG brand regionally and create emotional connection for LG brand with it’s customers through effective PR strategy for 5 business units.
• Maintain high share of voice for LG brand regionally through effective Public Relations.
• Develop communication strategy that enhances brand value.

• Liaising with the companies Agency on daily publication of PR Articles.
• Achieving monthly and yearly PR value targets.
• Final verification and filing of all marketing materials and evidence in Nigeria and West Africa.
• Newspaper monitoring of all departmental Newspaper adverts as well as Product Competitors.
• Sending of weekly News to all Foreign GM’s, SM’s in Nigeria and W/Africa.
• Uploading of TV & Newspaper PR Clips and maintenance of LGEPR Website.
• Preparing Press Kits for events and Product launches as well as information control to the Public.
• Monitoring of ATL & BTL Marketing activities, as well reporting to the Marketing Manager on situation report.
• Approval drafting for all Marketing activities in LG W/A Operations.

Participate in personal relations related to the product or service being marketed.
Complete marketing analytics to determine how a marketing campaign is performing.
Ensure marketing materials are being efficiently distributed to the target audience.

• Manging of Studio with over 4 employees
• The Bronx Establishments.Ibadan.