Ayomide Matthew Araromi
Email Marketing And Automation Specialist
Lagos
Summary
Digital Marketing, Email Marketing & HubSpot CRM Expert with proven experience driving conversions, retention, and revenue through data-driven campaigns and automation. Specialized in building high-performing email strategies, advanced workflow automation, and CRM optimization using HubSpot Marketing & Sales Hub. Strong background in email deliverability, lifecycle marketing, lead nurturing, and performance optimization to improve open rates, click-through rates, and customer lifetime value. Adept at collaborating with executives and cross-functional teams to align marketing systems with business growth goals.
Overview
8
8
Certifications
Work History
HubSpot Crm Expert
Peter Paul
05.2025 - 08.2025
- Developed customized reports for improved sales forecasting and accurate performance tracking.
- Actively contributed to company growth by leveraging insights from customer data within the CRM system for strategic decision-making.
- Boosted CRM adoption by streamlining processes and providing comprehensive training to team members.
- Built partnerships with diverse internal teams and sales, finance, and operations departments to streamline processes.
- Made customers aware of current and new programs and services.
- Created customer support strategies to increase customer retention.
- Conducted training and mentored team members to promote productivity and commitment to friendly service.
- Reviewed overdue tickets and followed-up with customer support personnel to resolve root cause of delay.
- created sales and marketing dashboards
Head of Email Marketing
Nutr
03.2025 - 07.2025
- Led the end-to-end email marketing function, ensuring all email designs and copy were conversion-focused and performance-driven.
- Planned, set up, and executed 4 high-impact email campaigns weekly, aligned with business goals and customer lifecycle stages.
- Continuously optimized campaigns to increase conversions, customer retention, and lifetime value through testing and performance analysis.
- Built and managed high-converting automated workflows, including:
. Welcome email series
. Abandoned cart flow
. Abandoned checkout flow
. Post-purchase and retention flows etc.. - Developed and owned the email marketing strategy and campaign roadmap, aligning email efforts with overall digital marketing objectives.
- Implemented email automation systems that reduced manual effort while improving engagement and revenue.
- Collaborated closely with the CEO and leadership team, providing strategic insights, performance reports, and recommendations to support growth decisions.
Email Marketing Specialist
Ivapilates
05.2025 - 06.2025
- Diagnosed and resolved critical email deliverability issues that caused marketing emails to land in spam folders.
- Implemented and configured SPF, DKIM, and DMARC authentication, restoring sender reputation and inbox placement.
- Audited existing email infrastructure, domain settings, and sending practices to identify deliverability risks.
- Reviewed and optimized email design, HTML structure, and formatting to align with inbox provider best practices.
- Cleaned and maintained email lists by removing invalid, risky, and non-compliant email addresses to protect domain health.
- Corrected non-compliant and low-quality emails to meet deliverability and engagement standards.
- Successfully transitioned emails from spam to primary inbox placement within weeks.
- Achieved measurable improvements in email deliverability, open rates, and click-through rates within one month.
- Provided strategic recommendations to prevent future deliverability issues and ensure long-term email performance.
Education
Bachelor of Education - Bachelor of Education
University of Ibadan
Ibadan, Oyo State, Nigeria 04.2001 -
Skills
Performance tracking
Sales strategy development
CRM software proficiency
Campaign management
Client retention strategies
Cross-selling tactics
Customer relations
Lead generation techniques
Customer segmentation
Training and mentoring
Customer relationship management
Performance tracking and evaluation
Accomplishments
- Scaled eCommerce revenue from $20,000 to over $50,000 within 30 days by implementing a conversion-focused email marketing and retention strategy.
- Drove results through customer journey optimization, lifecycle email automation (welcome, abandoned cart, post-purchase flows), list segmentation, and conversion-driven email copy, leading to a 9.4% improvement in customer retention.
- Improved email performance within 30 days, increasing open rates to 40.30%, click-through rates to 7.46%, while reducing bounce rate and unsubscribes to 0% by implementing advanced list hygiene, audience segmentation, inbox-friendly email design, authentication (SPF, DKIM, DMARC), and data-driven content optimization.
Certification
Email Marketing, Udemy - May 9, 2025
Timeline
Facebook Ads and Facebook Marketing, Udemy - Sept 23, 2025
09-2025
Shopify, Udemy - Sept 23, 2025
09-2025
Klaviyo Email Marketing for eCommerce, Udemy - Aug 13, 2025
08-2025
HubSpot Crm Expert
Peter Paul
05.2025 - 08.2025
Email Marketing Specialist
Ivapilates
05.2025 - 06.2025
Email Marketing, Udemy - May 9, 2025
05-2025
Head of Email Marketing
Nutr
03.2025 - 07.2025
HubSpot CRM Course, Udemy - Sept 27, 2024
09-2024
Google Ads Course, Udemy - Sept 17, 2024
09-2024
Lead Generation, Udemy - Sept 10, 2024
09-2024
Digital Marketing Strategy, Udemy - Sept 4, 2024
09-2024
Bachelor of Education - Bachelor of Education
University of Ibadan
04.2001 -
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Interests
Reading marketing and personal development books
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Work Preference
Work Type
Part TimeContract WorkGig WorkInternshipFull TimeLocation Preference
RemoteImportant To Me
Flexible work hoursWork from home optionTeam Building / Company RetreatsPersonal development programsCareer advancementWork-life balanceSoftware
Klaviyo
HubSpot Email Marketing
Mailchimp
Brevo (Sendinblue)
ActiveCampaign
Constant Contact