BOLU ABIODUN
Journalist
Lagos
Summary
I'm a tech journalist with experience working with local and global companies. A strong background in writing, brand storytelling and content marketing has afforded me a chance to command audience attention and forge lasting relationships with relevant personalities and organisations.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
SENIOR REPORTER
TECHPOINT AFRICA
Lagos
05.2021 - Current
- Reporting and curating thought-provoking stories based on Africa's tech ecosystem.
- Organised and hosted one of the largest blockchain events in Nigeria. Created publicity promotion and strategies that resulted in multi-million naira sponsorship deals and over 2000 paid attendees.
- Increasing one of Africa's biggest week-daily tech newsletters: Techpoint Digest, by over 4,000 subscribers in four months.
- Played a crucial role in promoting and publicising physical tech events such as Techpoint Build, which had hundreds of millions (naira) in sponsorship deals and over 3000 attendees.
- Attracting an audience of 3,400 in less than a month with podcasts, articles and newsletters on niche emerging tech content such as Robotics, AI, and Blockchain.
- Helped shape narrative on key issues through compelling storytelling and knowledge of public opinion.
- Fact-checked breaking news headlines by performing background research, contacting experts or witnesses and conferring with lawyers to comply with legal boundaries for sensitive stories.
- Established and maintained contacts with various tech companies, public agencies and community organisations.
CONTENT WRITER
JELURIDA AFRICA (DECENTRALIZE AFRICA)
Lagos
08.2020 - 03.2021
- AFRICA DLT (DECENTRALIZE AFRICA)
- Utilised exceptional writing, editing and proofreading skills to produce engaging content.
- Published articles on Decentralize Africa that attracted the attention of multi-million-dollar crypto company Yellow Card Financial, leading to sponsorship and advertising deals.
- Established a relationship with German data company, Ubirch with blockchain and data-related articles.
- Analysed audience profiles to generate tailor-made content that increased average monthly engagement with the website from 700 to over 1,500.
DIGITAL MARKETER/ SOCIAL MEDIA MANAGER
ZIM IDENTITY
Lagos
05.2020 - 01.2021
- Created social media content to drive brand identity and client acquisition.
- Landed the company's first three clients after seven months of strategic storytelling and content marketing campaigns.
- Expanded the company's online community by over 15%.
CONTENT WRITER/ EDITOR
PROJECT FORWARD
TEXAS
01.2019 - 12.2019
- Contributed to content writing and editing for the media corporation.
- Incorporated client feedback in the workflow process to ensure global brand consistency.
- Added strong keywords for high ranking in search engines and collaborated with the visual team to match content to visuals.
Education
Bachelor of Arts THEATRE - MEDIA ARTS
Federal University Oye
12.2015 - 01.2020
Skills
Brand Storytelling
Affiliations
Google Digital Skills for Africa Certification – Google.
Member – Union of Campus Journalists, Federal University, Oye-Ekiti, Ekiti, Nigeria.
Timeline
SENIOR REPORTER
TECHPOINT AFRICA
05.2021 - Current
CONTENT WRITER
JELURIDA AFRICA (DECENTRALIZE AFRICA)
08.2020 - 03.2021
DIGITAL MARKETER/ SOCIAL MEDIA MANAGER
ZIM IDENTITY
05.2020 - 01.2021
CONTENT WRITER/ EDITOR
PROJECT FORWARD
01.2019 - 12.2019
Bachelor of Arts THEATRE - MEDIA ARTS
Federal University Oye
12.2015 - 01.2020
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